dijital pazarlama verilerini anlamlandırmak
TRANSCRIPT
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DijitalPazarlamaVerileriniAnlamlandırmak
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ŞahinSeçil
DigitalMarketingConsultant
3 years of experience inDigitalMarketing,Startup
1 year of experience inAnalytics&Conversion
2 years of experience inSearchEngineMarketing
2 years of experience inConversion RateOptimizastion
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Etkinliktennasılhaberdaroldunuz?
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Etkinliktennasılhaberdaroldunuz?
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Dönüşümühangitrafikkanalınayazacağız?
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Başlamadanönce…
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What Happened?
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What Happened?
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Actionable Insight
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CTR
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Impression Share
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Auction
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Frequency-Reach
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MacroConversion&MicroConversion
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QualityScore
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QualityScore
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ViewAttribution
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ViewAttribution
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ProductListPosition
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Basket-to-Detail Rate&Buy-to-DetailRate
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AdSchedule
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AssistedConversions
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AssistedConversions
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AttributionModelling
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CohortAnalysis
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ROAS&Cost DataUpload
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ROAS&Cost DataUpload
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DeviceOverlap
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Purchase Funnel
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Shopping Behaviour Analysis
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PerSession Value&Alert
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What isthebest that could happen?
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Reporting
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Reporting
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Reporting
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Reporting
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Research
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Presentation
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Let'skeepintouch
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Teşekkürler