E-Marketing in Republic of Macedonia

Dimitar Shopovski

New Challenges in the European Area: Young Scientist’s 1st International Baku

Forum 2013

TV advertisements Advertisements on radio stations Newspaper advertisements Leaflets Catalogues Posters

Traditional marketing

Nowadays the success of our business depends of our present on internet.

The goal of internet marketing is to bring your ideal customer at the right time and the right place, and to open new opportunities for your business.

Marketing is based on the same principles for centuries, only changed the ways of its realization

E-marketing

4

Internet marketing is not just banner advertising!!!

The first web ad that clicks (later known as banner ads) was created in 1993 by the company GNN

Achieving an online presence of your business

Synonyms: E-marketing web marketing online marketing

Internet Marketing?

More efficient and faster way of DOUBLE SIDE communication

More flexible and cheaper marketing Creates greater value for the brand being

advertised Presence 24/7/365 More effective promotion

Features

SEM – Search Engine Marketing SEO – Search Engine Optimization E-mail marketing Social Media Marketing Ad Banners Video Marketing Blogging

E-Marketing types

2 polls Some internet researches Formal and informal discussions with

managers of companies from the Republic of Macedonia

Processing results

Researches

61%

4%

6%

15%

14%

Has your company realized an online presence?

Yes, via web pageYes, via web blogYes, via social networks (FB, Twitter...)Yes, via mix of previousNo

30%

9%

37%

24%

Has your company Internet Marketing Strategy?

Yes, but it is integrated with global marketing strategy in company

Yes, it is maintened by marketing agency

Yes, it is managed by CEO of the company, not written on paper

Our company has not IMS

We don't have budget for IM

More than 100.000 MK Denars/mounth

30.000-100.000 MK Denars/mounth

10.000-30.000 MK Denars/mounth

less than 10.000 MK Denars/mounth

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

17%

9%

4%

26%

43%

How much money is you budget for Marketing?

something other

clasic marketing is better than IM

no

we know the features, but we don't implement in our company

we imlement it in our company

0% 10% 20% 30% 40% 50% 60%

2%

13%

4%

26%

55%

Do you know the features of IM and did you implement it?

21%

36%

43%

Do you plan to increase IM budget?

Yes, in our next budget we will have IM budgetWe will continue with same IM budgetWe don't plan to add IM budget

28%

51%

21%

Do you know about SEO and SEM?

Yes, excellent knowledgeMiddle knowledgeI don't know about SEO and SEM

45%

49%

6%

Have you ever used an email marketing campaign?

YesNoWe use every day

30%

36%

34%

If you company has Web Page, did you have implemented SEO?

No, but we are planning to implement SEONoYes, we have implented SEO

53%

47%

Do you use banner ads in other web pages to refer to your web

page?

YesNo

62%

38%

Do you use web traffic analytics tools?

YesNo

The process of forwarding the classic ads (traditional advertising) to new types of marketing takes place in the world's largest economies.

86% of companies in the Republic of Macedonia realized an online presence (website, blog, social media, the combination of the previous)

14% do not generate any online presence

Conclusion

It is necessary informing managers about the possibilities:- 50 Eur. cost static web page (single or annual)- 200+ Eur. for more modern web page- Free way of advertising through social networks- Opportunities for e-mail marketing- Cheap banner ads 100 MK Denars/day depending on the popularity of the medium

Conclusion

Organizing seminars and webinars to educate the managers about benefits using E-Marketing.

Better promotion of services of IT companies

Creating national strategy improving business environment and using of E-Marketing as first option advertising business products or services.

Solutions

Thank you