diogo rendeiro - field notes on scaling product management - productized16
TRANSCRIPT
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leading online fashion in Europe
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leading online fashion in Europe
~19 Mactive customers
~160 Mmonthly visits
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leading online fashion in Europe
~19 Mactive customers
~160 Mmonthly visits
~ €3 Brevenue (2015)
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Zalando went through different stages...
… and so did the role of Product Mgmt.
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[0] Pioneers, Settlers & Town Planners by Simon Wardley [link]
Pioneers
Settlers
Town planners
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Building an MVP
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Pioneers
image: Padrão dos Descobrimentos By DAVID HOLT from London, England [CC BY-SA 2.0], via Wikimedia Commons [link]
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… more MVPs
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to 150 mEUR
… build what keeps the business growing
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to 150 mEUR
340% to 510 mEUR
… build what keeps the business growing
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image: Carcassone Meeple By MARTIN CATHRAE from Charleton, Canada [CC BY-SA 2.0], via Flickr [link]
Settlers
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to 150 mEUR
340% to 510 mEUR
230% to 1,158 mEUR
… build what keeps the business growing
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“processes”
“sustainability”
“profitability”
NPS
StakeholderDrivenDevelopment
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Town planners
image: Berlin Map 1710 by C. Delius [Public domain], via Wikimedia Commons [link]
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2008 2009 2010 2011 2012 2013 2014 2015 2016
1300+ techies
900+ deploy units
TECH growth
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Where does Product go next?
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[1] Drive by Daniel H. Pinkimage: Autonomy, Mastery, Purpose by Paul Downey from Berkhamsted, UK [CC BY 2.0], via Wikimedia Commons [link]
Radical Agility
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19image: CC0 - Pixabay [link]
Product in the driver’s seat.