direct response-marketing-presentation (1)
TRANSCRIPT
Direct Response Marketing
Dominating Business at the Push of a Button
3 Ways to Grow A Business
1. Get More Customers
2. Increase Profits/Reduce Costs
3. Increase Customer Frequency
Facts About Follow-Up
48% of sales people never follow up with a prospect25% of sales people make a second contact and stop12% of sales people make more than three contacts
Facts About Follow-Up
2% of sales are made on the first contact3% of sales are made on the second contact5% of sales are made on the third contact10% of sales are made on the fourth contact80% of sales are made on the fifth to twelfth contact
Why Businesses Lose Customers
• 1% Die• 3% Move away• 5% Form other relationships• 9% Leave for competitive reasons• 14% Due to product dissatisfaction• 68% Stop buying the product or service
because of an attitude or feeling of indifference
What is Direct Response Marketing
What is Direct Response Marketing
What is Direct Response Marketing
What is Direct Response Marketing
Social Media
From large screen laptop and desktop computers…
To portable devices like mobile phones and tablets
Mobile Direct Response
Impromptu Survey…
How many people can access the Internet RIGHT NOW with a device that’s within arm’s reach?
Are we talking about a small elite group of techno-savvy people?
That’s over 77% of the world’s Population.
There are 5.3 Billion mobile subscriptions. (The International Telecommunications Union – October 2010)
Almost 1 in 5 people have access
to fast mobile Internet (3G or
Better) services.(The International Telecommunications Union –
October 2010)
There are currently over 940 million 3G subscriptions (that’s 18% of total subscriptions).
How can this be?
It’s because some people own more than one mobile phone.
In some countries, there are more mobile subscriptions
than there are people(Source: Mobile Marketing Association)
There are 5 times more cellphones in the world as PC’s (Impiger Mobile)
Okay, so this is a global technological phenomenon of vast proportions.
But is it affecting people’s behavior & everyday lives?
There are 6.8 billion people on the planet.
5.1 billion of them own a cell phone…
Yet only 4.2 billion own a toothbrush.(Source: American Academy of Cosmetic Dentistry & Mobile Marketing Association Asia)
It takes 26 hours for the average person to report a lost wallet…
It takes 68 minutes for them to report a lost phone. (Source: Unisys)
On average, Americans spend 2.7 hours per day socializing on their mobile device.
That’s over twice the amount of time they spend eating…
and over 1/3 of the time they spend sleeping each day.
Alright, so now we see that technology is everywhere, it’s shaping our everyday life…
but how does it affect your business’ bottom line?
9 of 10 mobile searches lead to action, over half lead to purchase. (Source: Google)
70% of MOBILE searches lead to action within one hour…
70% of general online searches lead to action within one month.(Source: Ogilvy)
Mobile coupons receive 10x higher redemption rates than print coupons.
(Source: Borrell Associates)
That means smart business’are using smart phones
for the smart edge…
Is Your Site Mobile?
BE HONEST If Not…
How Customers Benefit • User friendly – Loads fast• Easy to see – Easy to read• Easy to take action• Easy to find your location • Special offers and coupons• Drives targeted traffic that wants to buy• Online retailers - a mobile site can
increase consumer engagement by 85%• Website visitors are 51% more likely to
do business with an online retailer with a mobile site.
Non Mobile Website Mobile Website
Meet the QR Code• A 2D Barcode
• Created by a Japanese corporation (Denso-Wave) in 1994
• QR stands for “Quick Response”
What does it do?
• QR Codes help make print interactive.
• View websites, videos, & more on your mobile phone.
Connecting Multiple Channels
Print + Mobile + Web
The QR Code and Print
QR Codes Make Print Interactive.
Why scan a QR Code?• To learn• To discover• To watch• To get
discounts• Curiosity
QR Code directs to landing page
Discounts
Reading a QR Code
• Point your camera at the QR Code• Snap a picture• The QR will decode instantly• You’ll be brought to the webpage
Wrappers
• Readable with up to 30% deterioration
Size
• From a building….
• …. to one-inch on your business card.
Online Shopping
• Polo Ralph Lauren Corp. took first place as 2009 Mobile Marketer of the Year.
Promote a Video
Event Tickets• Provide the option: mobile
or print
Legos and Online Shopping
• QR Codes built with Legos directed to the online store.• 49% increase in sales!
Watch at www.ilink.me/QRLego
Is Direct Response Marketing For You?
Let’s Take A Closer Look…
If your business can benefit from…
It’s customers knowing it’s closest locations
If your business can benefit from…
Being able to contact customers at the touch of a button
If your business can benefit from…
Sending coupons to their customers at will
If your business can benefit from…
Massive engagement through loyalty programs
If your business can benefit from…
An ever-growing mailing list of contacts
If your business can benefit from…
One-touch reservation and push and play purchase options
If your business can benefit from…
Non-stop viral marketing
Direct Response Marketing may be for you…
To get a FREE demo of what a Direct Response Campaign would
look like…
And a copy of these slides text your name and email to
914-844-2308
I’ll answer any questions at this time…