direct response marketing - switzerland
DESCRIPTION
Direct Response Marketing PowerPoint presentation of Internet marketing services offered by www.pinkhamedia.ch in the Geneva region of Switzerland.TRANSCRIPT
Direct Response Marketing
Dominating Business at the Push of a Button
3 Ways to Grow A Business
1. Get More Customers
2. Increase Profits/Reduce Costs
3. Increase Customer Frequency
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Sweet spot
User base management
Increase Customer Frequency
Highest Return On Investment
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Facts About Follow-Up
48% of sales people never follow up with a prospect25% of sales people make a second contact and stop12% of sales people make more than three contacts
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Facts About Follow-Up
2% of sales are made on the first contact3% of sales are made on the second contact5% of sales are made on the third contact10% of sales are made on the fourth contact80% of sales are made on the fifth to twelfth contact
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Why Businesses Lose Customers
• 1% Die• 3% Move away• 5% Form other relationships• 9% Leave for competitive reasons• 14% Due to product dissatisfaction• 68% Stop buying the product or service
because of an attitude or feeling of indifference
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What is Direct Response Marketing
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What is Direct Response Marketing
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What is Direct Response Marketing
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What is Direct Response Marketing
Social Media
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From large screen laptop and desktop computers…
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To portable devices like mobile phones and tablets
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Mobile Direct Response
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Impromptu Survey…
How many people can access the Internet RIGHT NOW with a device that’s within arm’s reach?
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Are we talking about a small elite group of techno-savvy people?
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7.3 Billion in 1974More than the world’s population.
There are 6.8 Billion mobile subscriptions. (The International Telecommunications Union – May 2013)
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Over 1 Billion smartphones.
(Wireless Smartphone strategies Q3 2012)
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How can this be?
It’s because some people own more than one mobile phone.
Russia 1.8, Brazil 1.2 more mobile subscriptions than
there are people(Source: Mobile Marketing Association)
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There are 5 times more cellphones in the world than PC’s (Impiger Mobile)
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Okay, so this is a global technological phenomenon of vast proportions.
But is it affecting people’s behavior & everyday lives?
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There are 6.8 billion people on the planet.
5.1 billion of them own a cell phone…
Yet only 4.2 billion own a toothbrush.(Source: American Academy of Cosmetic Dentistry & Mobile Marketing Association Asia)
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It takes 26 hours for the average person to report a lost wallet…
It takes 68 minutes for them to report a lost phone. (Source: Unisys)
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On average, Europeans spend 2.7 hours per day socializing on their mobile device.
That’s over twice the amount of time they spend eating…
and over 1/3 of the time they spend sleeping each day.www.pinkHAmedia.com
Alright, so now we see that technology is everywhere, it’s shaping our everyday life…
but how does it affect your business’ bottom line?
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9 of 10 mobile searches lead to action, over half lead to purchase. (Source: Google)
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70% of MOBILE searches lead to action within one hour…
70% of general online searches lead to action within one month.(Source: Ogilvy)
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Mobile coupons receive 10x higher redemption rates than print coupons.
(Source: Borrell Associates)
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That means smart business’are using smart phones
for the smart edge…
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Is Your Site Mobile?
Gartner predicts mobile will be the number one Internet access device as early as 2014.
If Not…
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How Customers Benefit • User friendly – Loads fast• Easy to see – Easy to read• Easy to take action• Easy to find your location • Special offers and coupons• Drives targeted traffic that wants to buy• Online retailers - a mobile site can
increase consumer engagement by 85%• Website visitors are 51% more likely to
do business with an online retailer with a mobile site.
Non Mobile Website Mobile Website
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Meet the QR Code• A 2D Barcode
• Created by a Japanese corporation (Denso-Wave) in 1994
• QR stands for “Quick Response”
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What does it do?
• QR Codes help make print interactive.
• View websites, videos, & more on your mobile phone.
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Why scan a QR Code?• To learn• To discover• To watch• To get
discounts• Curiosity
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QR Code directs to landing page
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Discounts
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Promote a Video
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Event Tickets• Provide the option: mobile
or print
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Is Direct Response Marketing For You?
Let’s Take A Closer Look…
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If your business can benefit from…
It’s customers knowing it’s closest locations
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If your business can benefit from…
Being able to contact customers at the touch of a button
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If your business can benefit from…
Sending coupons to their customers at will
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If your business can benefit from…
Massive engagement through loyalty programs
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If your business can benefit from…
An ever-growing mailing list of contacts
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If your business can benefit from…
One-touch reservation and push and play purchase options
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If your business can benefit from…
Non-stop viral marketing
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Direct Response Marketing may be for you…
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Find outwhat a Direct Response Campaign would look
like for you…
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call pink HA media on:
+ 33 606 55 55 26 or
+41 767 09 10 00
for businesses around Geneva,
Lausanne, Fribourg…
or email [email protected]