the rha approach to direct response
DESCRIPTION
This presentation outlines the RHA \'concept to mailbox\' approach to direct response. Please call me to find out more on how we can enhance individual giving for your organization!TRANSCRIPT
Direct Response Services
Enriching Individual Giving
We’re with you from concept to mailbox
1Strategy 2Creative 3Management
Strategy begins with evaluation- Past campaigns- Donor data
Evaluate, plan, and execute
1
Then let’s build a strategy and a schedule of appeals to meet those goals.
• Acquisition• Renewal• Cultivation• Monthly Giving• Major Gifts
Let’s talk about your goals for…
Gro
w a
nd d
iver
sify
!• Engage new donors through social media• Solicit support through e-newsletters• Call old friends and bring them back
We can handle it all for you!
We listen, advise and work with you to ensure success. One point of contact for all your needs and questions.
CollaborationWe’re part of the team!
Peter Hoppe, CFRECEO
Peter Hoppe is CEO of Rennick, Hoppe & Associates (RHA), a full service fund development and marketing company. He is a Certified Fund Raising Executive (CFRE) and has over 25 years of charitable sector leadership experience. Before joining RHA, Peter worked for the Kidney Foundation of Canada, was the National Associate Executive Director of the Canadian Cystic Fibrosis Foundation and Vice-President, Development and Communications for Canadian Feed The Children.
As CEO of RHA over the past 14 years, Peter has consulted for over 70 charities and non-profit organizations helping to maximize potential through growth and diversification. Peter has also presented and conducted workshops for many organizations and is a regular speaker for the Association of Fundraising Professionals.
WHAT WE DO…
• Program & donor evaluation & strategy• Manage competitive print & production quotes• Campaign strategy & concept• Creative, copy & design• Art services• Donor segmentation strategy• List trades & rentals• Print , production, lettershop coordination• Post campaign analysis• Social media integration• Monthly giving program development• Leadership giving program development
A concept to mailbox approach
WHAT WE DON’T DO…
We know some of the best and most competitive print and production suppliers in the industry. You may know some too.
Let us manage a competitive bidding process that assures you receive the best value for your direct response dollar. It’s all part of our service.
And your campaign costs will never be marked up!
• Surprise you with hidden fees• Mark up print and production costs• Miss deadlines
Your RFP
The
bott
om li
ne
1. Over two decades of direct response experience delivers superior program and campaign results.
2. Virtual industry partnerships means low overhead and competitive pricing
3. We understand the full scope of fund development
Direct Response
Strategic Planning
Foundation Grant
Proposals
CorporatePartnerships
Social Media
Communications
Organizations we have helped…
What’s Your Message?
Contact Peter Hoppe
T- 416.281.7816 Ext. 1
Rennickhoppe.com
View our Portfolio!