the rha approach to direct response

12
Direct Response Services

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This presentation outlines the RHA \'concept to mailbox\' approach to direct response. Please call me to find out more on how we can enhance individual giving for your organization!

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Page 1: The RHA Approach to Direct Response

Direct Response Services

Page 2: The RHA Approach to Direct Response

Enriching Individual Giving

We’re with you from concept to mailbox

1Strategy 2Creative 3Management

Page 3: The RHA Approach to Direct Response

Strategy begins with evaluation- Past campaigns- Donor data

Evaluate, plan, and execute

1

Page 4: The RHA Approach to Direct Response

Then let’s build a strategy and a schedule of appeals to meet those goals.

• Acquisition• Renewal• Cultivation• Monthly Giving• Major Gifts

Let’s talk about your goals for…

Page 5: The RHA Approach to Direct Response

Gro

w a

nd d

iver

sify

!• Engage new donors through social media• Solicit support through e-newsletters• Call old friends and bring them back

We can handle it all for you!

Page 6: The RHA Approach to Direct Response

We listen, advise and work with you to ensure success. One point of contact for all your needs and questions.

CollaborationWe’re part of the team!

Page 7: The RHA Approach to Direct Response

Peter Hoppe, CFRECEO

Peter Hoppe is CEO of Rennick, Hoppe & Associates (RHA), a full service fund development and marketing company. He is a Certified Fund Raising Executive (CFRE) and has over 25 years of charitable sector leadership experience. Before joining RHA, Peter worked for the Kidney Foundation of Canada, was the National Associate Executive Director of the Canadian Cystic Fibrosis Foundation and Vice-President, Development and Communications for Canadian Feed The Children.

As CEO of RHA over the past 14 years, Peter has consulted for over 70 charities and non-profit organizations helping to maximize potential through growth and diversification. Peter has also presented and conducted workshops for many organizations and is a regular speaker for the Association of Fundraising Professionals.

Page 8: The RHA Approach to Direct Response

WHAT WE DO…

• Program & donor evaluation & strategy• Manage competitive print & production quotes• Campaign strategy & concept• Creative, copy & design• Art services• Donor segmentation strategy• List trades & rentals• Print , production, lettershop coordination• Post campaign analysis• Social media integration• Monthly giving program development• Leadership giving program development

A concept to mailbox approach

Page 9: The RHA Approach to Direct Response

WHAT WE DON’T DO…

We know some of the best and most competitive print and production suppliers in the industry. You may know some too.

Let us manage a competitive bidding process that assures you receive the best value for your direct response dollar. It’s all part of our service.

And your campaign costs will never be marked up!

• Surprise you with hidden fees• Mark up print and production costs• Miss deadlines

Your RFP

Page 10: The RHA Approach to Direct Response

The

bott

om li

ne

1. Over two decades of direct response experience delivers superior program and campaign results.

2. Virtual industry partnerships means low overhead and competitive pricing

3. We understand the full scope of fund development

Direct Response

Strategic Planning

Foundation Grant

Proposals

CorporatePartnerships

Social Media

Communications

Page 11: The RHA Approach to Direct Response

Organizations we have helped…

Page 12: The RHA Approach to Direct Response

What’s Your Message?

Contact Peter Hoppe

E- [email protected]

T- 416.281.7816 Ext. 1

Rennickhoppe.com

View our Portfolio!