direct targeting example report · way to understand and engage with their target audience....
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![Page 1: DIRECT TARGETING EXAMPLE Report · way to understand and engage with their target audience. ConsumerVectorsuses the most robust and significant demographics -age, income, gender,](https://reader034.vdocuments.net/reader034/viewer/2022050519/5fa306ae9cbc86404a29d51b/html5/thumbnails/1.jpg)
AUDIENCE INSIGHTS DIRECT TARGETING
EXAMPLE Report
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Heat Map Report
Thismapdepictsthegeographicalrepresentationofyourcustomersbasedontheirgeo-footprintprovidedintheprocessedfile.
HighestDensity
LowestDensity
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RegionEastNorthCentral:IL,IN,OH,MI,WIEastSouthCentral:AL,KY,MS,TNMiddleAtlantic:NJ,NY,PAMountain:AZ,CO,ID,MT,NV,NM,UT,WYNewEngland:CT,ME,MA,NH,RI,VT
Pacific:AK,CA,HI,OR,WASouthAtlantic:DE,FL,GA,MD,NC,SC,VA,DC,WVWestNorthCentral:IA,KS,MN,MO,NE,ND,SDWestSouthCentral:AR,LA,OK,TX
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Age Description
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Household Type
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Gender
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Marital Status
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Ethnicity
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Household Income
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Wealth Rating
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Level of Education
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Presence of Children
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Number of Children
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Length of Residence
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Homeowner Status
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Dwelling Type
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Assessed Median Home Value
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Donor Behavior
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Interests
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Top 12 ConsumerVector
Rank ConsumerVector Description Customer% Universe% Penetration
Index
1 23243 Suburban;Boomers;Male;HighIncome;CoupleswithChildren 14% 4% 367
2 22243 Suburban;GenX;Male;HighIncome;CoupleswithChildren 10% 2% 399
3 23233 Suburban;Boomers;Male;UpperMiddleIncome;CoupleswithChildren 6% 2% 256
4 23143 Suburban;Boomers;Female;HighIncome;CoupleswithChildren 4% 1% 636
5 24243 Suburban;Greatest;Male;HighIncome;CoupleswithChildren 3% 1% 361
6 22233 Suburban;GenX;Male;UpperMiddleIncome;CoupleswithChildren 3% 2% 159
7 23242 Suburban;Boomers;Male;HighIncome;Couples 2% 1% 291
8 22143 Suburban;GenX;Female;HighIncome;CoupleswithChildren 2% 0% 531
9 23141 Suburban;Boomers;Female;HighIncome;Single 2% 1% 275
10 24233 Suburban;Greatest;Male;UpperMiddleIncome;CoupleswithChildren 2% 0% 412
11 24242 Suburban;Greatest;Male;HighIncome;Couples 2% 1% 269
12 23241 Suburban;Boomers;Male;HighIncome;Single 2% 1% 249
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Ex. ConsumerVectorSuburban CouplesBaby BoomersHigh Income
Use ConsumerVectors to:
+ Build profitable relationships with your customers
+ Create meaningful interactions within real-time digital environments
+ Optimize your customer dialogues
+ Maintain consistency in messaging across all channels
ConsumerVectors Description & ApplicationConsumerVectors is a comprehensive consumer segmentation system that groups all US consumers into unique demographic segments, providing marketers with a powerful and effective way to understand and engage with their target audience.
ConsumerVectors uses the most robust and significant demographics - age, income, gender, household type and geography - to create insightful consumer composites.
¨5 Age Segments - Millennials, Gen X, Baby Boomers, Greatest Generation, Unknown
¨5 Income Segments - High, Upper Middle, Middle, Low, Unknown
¨4 Household Type Segments- Single, Couples, Couples with Children, Unknown
¨4 Geographic Segments- Urban, Suburban, Rural, Unknown
¨3 Gender Segments- Female, Male, Unknown
![Page 22: DIRECT TARGETING EXAMPLE Report · way to understand and engage with their target audience. ConsumerVectorsuses the most robust and significant demographics -age, income, gender,](https://reader034.vdocuments.net/reader034/viewer/2022050519/5fa306ae9cbc86404a29d51b/html5/thumbnails/22.jpg)
2322- Suburban:Summers,HighIncome,Couples2323- Suburban:Summers,HighIncome,Families3313- Urban:Autumns,HighIncome,Families3321- Suburban:Autumns,HighIncome,Singles3322- Suburban:Autumns,HighIncome,Couples3323- Suburban:Autumns,HighIncome,Families4221- Suburban:Winters,MiddleIncome,Singles4321- Suburban:Winters,HighIncome,Singles4322- Suburban:Winters,HighIncome,Couples4323- Suburban:Winters,HighIncome,Families
GeoVector
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MethodologyGeoVector™ life stages are based on the interaction between 4 primary demographics: •4 Levels of age (Life Stage-see below)•3 Levels of income (High, Med, Low)•3 Levels of Household type:
•Single head of households•Couples no children present• Families (Singles or Couples with children present)
•3 Levels of Geography•Urban•Suburban•Rural
Life Stages Include:•18-24 Year-Olds: Springs•25-44 Year-Olds: Summers•45-64 Year-Olds: Autumns•65+ Year-Olds: Winters
Potential Application:GeoVectors™ are highly descriptive, intuitive in nature and mutually exclusive.
GeoVectors™ can be used as appends for internal segmentation of a customer’s database or they can be used as selects for acquisition and retention efforts.
GeoVectors™ analysis within a profile can allow for immediate insight into market penetration across a manageable number of Vectors.
GeoVectors™ learnings can be used for list selects as well as for crafting messaging and offers that are most salient for that GeoVector™ (s).
GeoVector Description & Application
GeoVectors™ are dimensional scores (108 Segments) that are combinations of 4 primary demographics (age, income, household type and geography) into one cumulative GeoVector selection.
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