director of user experience - agile alliance · leanux fundamentals 02/2011 [email protected]...
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Product StewardshipTim McCoyDirector of User Experience
University Now
[email protected]@seriouslynow
Responsible care and feeding
Thoughtful management
Custodial, not possessive
Product Stewardship Tim McCoy
Some typical visualizations of agile teams
Product Stewardship Tim McCoy
What’s wrong with this picture?
Let’s rescue the Product OwnerLet’s rescue the Product Owner
Product Stewardship Tim McCoy
Product Owner is an overloaded role
• Represent business needs– hold product vision– feature definition and prioritization– communicate project status
• Ensure project success– negotiate release dates and contents
– manage profitability / ROI
• Collaborate with the team– maintain product backlog
– detail / clarify requirements– provide subject matter expertise
– be voice of the user
– participate in daily meetings
– review work results
Product Stewardship Tim McCoy
Strategic and tactical UX are under-represented
• Product vision and framework under-developed• User research and feedback not well done or understood• Good interaction design practices lacking• Design expertise spread too thin
Product Stewardship is a shared responsibility
Product Stewardship is a shared responsibility
Product Stewardship is a shared responsibility
Product Stewardship Tim McCoy
Pair UX with product managers
Product Manager
• Represent business and customer needs
• Understand market opportunities
• Communicate project status
• Prioritize features and releases
• Collaborate with team
UX Design & Strategy
• Represent user needs and goals
• Manage product vision, framework
• Provide creative direction
• Collaborate with team
Product Stewardship Tim McCoy
UX as user/customer advocates
UX is a strategic design role that works with the Product Manager to set directionand shepherd the product to success.
• Advocate for user-centered design
• Understand and represent user goals
• Provide creative direction
• Negotiate releases with Product Manager
• Pair-design with other team members
• Assess work results
• Guide product vision through delivery
Integrate design thinking throughout the team
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A Balanced Team includes full-time design members working with and alongside developers.
• Research and analysis of customer and user behaviors, needs, and goals
• Contextual design that balances business needs, user goals, technical opportunity
• Collaborate with testers on acceptance criteria
LeanUX Fundamentals 02/2011 [email protected] [email protected]
Balance and the Integrated Team
Balance and the Integrated Team
Balance and the Integrated Team
Week 1 Mobile strategy + vision
Week 2 Validation + experience framework
From ideas to validated roadmap
Week 3 Dev estimation + MVP prioritization
Week 4+ Iterative design + development
From plan to collaborative execution
Balance good user experience with sustainable development
Understand external and internal forces shaping product decisions
Prioritize MVP to align quality experience with business goals
Product Stewardship goals
Balance good user experience with sustainable development
Understand external and internal forces shaping product decisions
Prioritize MVP to align quality experience with business goals
Product Stewardship goals
