dirtball brand deck
DESCRIPTION
Detailing our brand and demographics.TRANSCRIPT
Eco active. American
Dirtball, the brainchild of Joe Fox,race car driver, entrepreneur andNorth Carolina native, founded in2008.
Dirtball, the original recycled,American, street savvybrand worn by extremesports enthusiasts.
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Eco active. American
Dirtball is a brand based companyproviding only the highest qualityeco-friendly products available.
Dirtball believes in preserving theplanet and everything we makeand do is in consideration ofour environment.
We are not tree huggers but wesure want to stop the destructionof our planet. Our collections areproduced using only eco-friendlyorganic cotton and recycled postconsumer materials, everything ismanufactured in modern factoriesunder fair trade conditions.
Dirtball offers a 20% discount fornext purchase of the Dirtball originalshort when the customer returnstheir old used Dirtball garment.We are a member of “1% for the Planet”.
Philosophy
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Eco active. American
...On present day textile manufacturing and its impact on global warming
Waste and impact on the environment:
It takes 1/3 lb of agricultural•chemicals to produce 1 standardcotton t-shirt.
Cotton requires 22,000 litres•of water to produce 1 kilogramof cotton lint making it the mostfresh water intensive crop in theworld.
Cotton uses some 25% of the•world’s insecticides, even thoughit is grown on 2.4% of the world’sland.
Cotton consumes 60% of the•insecticides applied in the U.S.
3 billion plastic bottles recycled•is the equivalent of saving overhalf a million barrels of oil andeliminating 400,000 tons ofharmful air emissions whichcontribute to acid rain, globalwarming and smog.
Quick Facts
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Eco active. American
Recycling post-consumer cotton•helps to keep 5 billion poundsof waste from going into U.S.landfills.
By buying fabric made with•recycled cotton, we reduce theeffects of insecticides and otherchemicals in our soil, air and watertables.
Recycled cotton doesn’t use•the same level of manual laboror land use that is required forconventionally grown cotton.
The majority of the organic•cotton is produced in Asia andshipped to the U.S. offsetting anyenvironmental benefits due to thetransportation resulting carbon.
Dirtball produce all garments as close to market territories aspossible in order to reduce our carbon footprint.
Quick Facts ...On Recycling
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Each Dirtball T-shirt contains 6•16oz. water bottles.
Dirtball offers incentives to•customers who return their shortsafter use so the fabric can berecycled back into production.No other clothing company has arecyclable short.
All prints are done using ECO•friendly substrateswhenever possible.
...On Dirtball ProductsQuick Facts...
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Eco active. American
All our gear is made from100% Recycled cotton and / or 100% recycled water bottles, a process that has been recently pioneered by knitting fabric with thread extruded from 1000’s of plastic water bottles.
With a virtually zero carbon footprint, no other clothing brand can claim to be as environmentallyresponsible as Dirtball.
No other brand is able to offera product line like Dirtball, eco-friendly, popular and fashionable.
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Eco Facts...
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Eco active. American
Our target consumer has a widerange of interests but ultimatelyhas an active lifestyle. There issomething in the collection foreveryone from ages 12 – 30 yrs,prints with attitude, to classic OldSkool designs.
Whether heading for the local skatepark, setting off to the beach orpartying at the weekend, we offera range of stylish choices that areboth practical, hardwearingand trendy.
Focusing on a youngerdemographic in the action sportsarena helps further position thebrand for longevity.
Target Market
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Eco active. American
Dirtball t shirts are made out of65% recycled cotton fibre and 35%recycled plastic water bottles.
The shorts are 100% recycledplastic water bottles, which havebeen repurposed to create a high-quality polyester blend fabric.
Hardware includes a slick rangeof eco friendly manufacturedSnowboards and Skate decks.
Content
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Eco active. American
My goal with the new line of shorts is to combine style,a rugged nature, with a social conscience.
Joe FoxPresident, Dirtball Fashion
New for 2011 is a “water bottle-based” fully functional Snowboardjacket with moisture managementsystem, sustainably grown cottoncanvas jeans, a cool range ofboardshorts made from 100%recycled plastic bottles and a fullcollection of recycled content sweatshirts and accessories.
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Sustainability
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Eco active. American
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Product Mix
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Eco active. American
Within our niche, we have nodirect competition.
In general, however, ourcompetition will cover over 50outdoor and action sports brands.
Some of the larger are:
VolcomPatagoniaMountain Hard Wear686BurtonSalomonBillabongHurleyQuiksilver
BrandPositioning
Eco . Active . American
Volcom
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Eco active. American
Active leisure attitude lifestyle brand
Cool, on trend but effortless in approach
100% Eco friendly
Kids to adults ages 12- 30 yrs
Brand Values
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Eco active. American
Wholesale distribution
Independent retail sales
Retail concessions
Consumer trade events
Pop up stores
Online store
Avenues to Market
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Eco active. American
We are keenly priced in an aggressive market and havethe added value of Eco friendly products.
Our clothes are worn by top athletes in the extremesports world.
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Pricing
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$20.00
$40.00
$55.00
$22.00
$45.00
$60.00
$24.00
$45.00
$80.00
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Eco active. American
Athlete / Event Sponsorship:
Dirtball strives to sponsor athletesthat offer great charisma and cancarry themselves as ambassadorsfor the brand.
We support extreme sports eventsin line with our brand culture, andin 2010 will be sponsoring AlanArnette in his quest to conquerMount Everest in aid of Alzheimer’sDisease. We also recognizethe great work being done byTHE BIG ISSUE to protect thehomeless in the U.K. and will besponsoring their Mount KilimanjaroTrek in Spring 2010.
Trade Shows:
Attendance to the bi-annual ActionSports Retailer Shows and SurfIndustry Expos in the U.S.Aand Europe.
Online:
SEO / Back link / Blogging / SocialNetworking – All used to generatesite traffic and increase brandawareness.
Marketing and Public Relations
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Eco active. American
The retail marketing strategy ofDirtball centers around creatinga strong corporate identity thatclearly defines our market niche.Joe Fox, President of Dirtball hasbecome a T.V. personality in recentmonths and has enjoyed severalappearances on FOX News andLocal T.V. stations. He is a naturalin front of the camera and is agreat ambassador for the brand.
ECO friendly PR stunts to createbrand awareness.
Press releases, blogs, and socialnetworking sites are essential tobrand building.
Online affiliation with partner sitesis another income stream and alsoincreases overall site traffic drivinghigher internet sales.
Marketing to both brick and mortarand online stores. Dirtball arealways interested in Partnershipand joint venture opportunities andrecently teamed up with MountainKhakis to offer a cross-brandedspecial edition T Shirt. An affiliateagreement on both websites alsoincreases brand awareness andincreased traffic means more sales!
Print Advertising in conjunctionwith magazine articles or in the formof Advertorials.
Marketing and Public Relations
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Joe Fox, President [email protected]
Lee Spach, V.P. of Sales - [email protected]
Head Offi ce
246-F Trade AlleyHickory, NC 28601
Phone: (828) 304-1286
Kris Barber, V.P. of Sales - [email protected]
European Offi ce
1 Spencer AvenueLondonN13 4TS
Phone: ++(0)7889 180439
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