(Google Discover) New Guidelines Updates & Tips to Optimize

● Job applications● Petitions● Forms● Code repositories● Satirical content without any context

Recently, Google updated its new guidelines about Google Discover. These guidelines clearly define that Google doesn’t want to show “Content that’s not desired or that might confuse readers.” Google provided the list of content that it will not be appearing in Google Discover:

It might be possible that many people are not aware of the Google discover features. Google Discover is a mobile based feature that shows mobile user content based on their preferences and interests. Google tries to suggest according to users’ search activity, which is found on their device. User activity stored by google by looking at their web and application activity, location history and location settings. Google users also can personalize and discover their suggestions. Any blogger or website owner can take advantage of Google Discover to bring traffic on their site. Approx 2.5 billion people are using android devices all over the world and those android devices have access to Google Discover that means lots of traffic can come from it.

What is Google Discover ?

If you optimize your website according to Google guidelines, then you don’t need to submit your content in a special way to show in the Discover feeds. However, you should take some steps to increase the chances of appearing on Google Discover.

4 Steps to Optimize for Google Discover

1. Mobile Friendliness2. Image Optimization3. User Experience4. AMP Pages

How to Optimize for Google Discover

Google gives preference to mobile friendly websites. More than 50% of traffic comes from mobile devices. Optimizing a mobile friendly website is not only good for google but also good for mobile user experience. It is clearly defined that mobile-friendliness is a ranking factor on Google. Mobile-friendly content is easy to share content which is the best way to spread information.

Mobile Friendliness

5

Image OptimizationImages are an essential source of Traffic. It is required to optimize your content image to appear in Google Discover. You should use large, high-quality images, especially for Discover features. Images should be at least 1200 px wide and enabled by the max-image-preview. Always try to avoid your site logo as an image. To increase page speed of sites, you need to optimize images.

User ExperienceUser experience is everything in the digital world. It doesn’t matter how good your contents are, if you do not satisfy your users, they will never return and this activity gives Google a direct signal about your unpopularity. If you want to optimize your site for a better user experience, then you should do 3 important things: first, make useful and original content. Your content should fulfill users’ satisfaction. Second, your website should be user friendly. Make sure users can use your site easily otherwise they can leave. Third, make your content desirable with image and other attractive design elements which are helpful to evoke emotion and appreciation.

8

AMP PagesAccelerated Mobile Pages (AMP) are an open-source framework which was launched by Google in February 2016. AMP pages are vital stripped down HTML copies of existing webpage content. It helps to have faster load times than standard HTML5 documents. High volume content like news websites use AMP for faster load times. If your sites contain a high volume of content, then you must adopt it.

ConclusionIn conclusion, Google Discover’s features give opportunities to get

traffic directly on your site. You don’t need to create content to target Discover’s interest matching. Just follow Google’s content policies and

increase the chances to appear in Discover.

If you want to make the most of Google Discover and appear where your competitors aren’t, then contact the Discover WebTech today!

https://discoverwebtech.com/ contact@discoverwebtech.com +917007545790

THANK YOU!