discover why you need to do keyword research

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"Everything You Need To Know To Build An Effective, Useful,

Profitable Keyword List"

This comprehensive Special Report gives you a step-

by-step keyword research plan that will have your

site climbing the search rankings quickly and easily.

It covers things like:

Kinds of keywords - Knowing the different types

of keywords is vital when deciding which pages to

promote, and which are just search engine fodder.

Two tools that allow you to spy on your

competition's keyword list - and use their own

research against them!

How to get your current visitors to tell you what

keywords they used - here's a hint: you don't have

to ask them.

Why using keywords on your site is only part

of the equation - and how to get other sites to use your keywords for you.

How to use those awful, unnatural keyword phrases - so you can cash in on the

keywords no one else will touch.

You'll also quickly learn the technical side of keyword research, including:

What all those numbers really mean - and why, in the end, it doesn't matter!

How good keyword research drives a website's very structure - and how to

organize your keywords to get the most out of your web design.

How to use HTML tags to properly emphasize keywords - so Google will know exactly what your site is all about.

And so much more! If that sounds good...

Click here to check it out for yourself today

http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords




Discover Why You

Need to Do Keyword

Research

About the author

Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to

start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one

hundred thousands clients, and Eirik ultimately sold that business to a larger international media company.

After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik realized his

passion and talent was helping other entrepreneurs be super-successful (online & offline) and in 2005 coined the term

Marketing Coaching to describe his work.

Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never know, but

whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications,

cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for

marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".


Is keyword research important? Is it an essential step, or is it optional? Most

online business owners have heard about keyword research, but don’t really

understand the value of it or whether or not it’s important for them to do it.

In this report, we’ll dive in depth into what keyword research is and why it’s

critical for you and your business.

What is Keyword Research?

Keyword research is the process of brainstorming, researching and choosing

which keywords to target in your business.

Usually keyword research comes in two parts: Selecting your main niche and

keywords, then selecting specific low-competition keywords to target and

dominate.

The Benefits of Doing Keyword Research

Doing keyword research is critical in many ways. What are the benefits of

doing keyword research?

First of all, you’ll save a lot of time by doing the proper keyword research.

Instead of building your websites and hoping that it’ll work, you’re figuring

out whether or not it will work before you build a single page.

You’re only putting work into building campaigns and web pages that you

know are specifically targeted for keywords most likely to bring in traffic and

buyers.

You’ll also learn a lot about your market in the keyword research process.


The Dangers of Not Doing Proper Keyword Research

What could happen if you don’t do your keyword research properly?

What’s most likely to happen is that you’ll spend a whole bunch of time

creating and promoting your website, only to have very little to no returns.

Imagine putting in all the mental, emotional and physical effort of building a

website. All the hopes and dreams of the money you want to make. Only to

have all that wash down the drain.

Not doing your keyword research when you’re starting a website is like

opening a restaurant without doing research on the location you’re opening

the restaurant at.

If you’re opening a restaurant, wouldn’t you want to know how many people

come by this area every day? How many other restaurants are competing in

this area? Wouldn’t you want to do your research to see if there’s another

area in town with even more traffic and demand yet has less competition?

Keyword research works very much the same way. Before you build a single

page, you should know how much traffic you could reasonably expect, plus

how much competition you have.

How it Works: Selecting Your Main Keywords

The first step to any keyword research process is to select your main

keyword(s). For example, if you’re starting a website on eating healthy,

should you choose “dieting,” “healthy eating,” “weight loss” or “nutrition?”

Each will attract a very different crowd of people, have different traffic

statistics and different levels of competition.


The keywords you select should:

Give you a foot in on what would otherwise be a very competitive

market.

Allow you to start by targeting sub-niches, but then work your way up

to ranking for broader and broader keywords.

Allow you to start getting traffic right now by targeting less

competition keywords.

Choosing the right keywords will determine how well your entire business

does. It’s not just part of your traffic strategy, its part of your branding

strategy.

It’s very hard to change how you brand yourself once you’re known in your

industry. Choose your keywords carefully, before you start. That way you

won’t have to go through the costly process of changing your brand later on.

Laser targeting Keywords Designed to Rank

Once you’ve done your research on what broad category of keywords you’re

targeting, the next step is to select specific keywords to target. You goal

when selecting these keywords is to actually get on the top 1-5 spots on

Google.

At first, the keywords you’re going to target are going to be very low traffic

and very low competition. As your web presence grows, your PageRank

grows and your credibility in Google’s eyes grows, you’ll target higher and

higher traffic search phrases.

Every keyword that you choose to target should also contain or be closely

related to your main keywords. This allows you to instantly rank for the


lower traffic keywords while you simultaneously build towards ranking well

for your main keywords.

Two Examples

To illustrate just how big of a difference doing your broad and targeted

keyword research makes, let’s take the example of two businesses in the

same field.

Let’s say there are two business owners both targeting the health field. They

have a revolutionary system that allows dieters to eat almost anything they

want and still lose weight. Not only that, it’s healthy and sustainable in the

long run.

Example #1

Bob, the first business owner, decides that his product is so good that he

doesn’t need to do keyword research. His product will speak for itself …

right?

He decides to just create a website about weight loss, talking about his

product and selling his product. Developing his website takes about 40 hours

(or cost him about $2,000 if he chose to pay for it.)

Creating his product took about 100 hours. Then he put another 50 hours or

so into promoting his website.

Then, after putting in 200 hours and hundreds if not thousands of dollars in

investment, only then would Bob realize that he’s not getting any traffic. In

fact, his website is buried beneath 20 pages of competition!

Even after putting a ton of work into getting backlinks, he’s not going to get

any traffic, because the keywords he selected were simply too competitive.

He’s up against people will million dollar ad budgets. Businesses that have


entire marketing teams dedicated to just SEO. How can his startup business

possibly compete?

Example #2

On the other hand, John, with the same product idea, realized the

importance of keyword research.

Instead of jumping in head first without doing the proper ground work, he

took the time to do his research to see what keywords and markets to target

before he started building his website.

Because he did his research, he realized that “Weight Loss” was impossibly

competitive and far too competitive to rank. Instead, he looked into

alternative keyword ideas to get his foot in the door.

He found that “Nutrition” gave him a similar target market with far less

competition. He got even more specific and decided to target “Holistic

Nutrition” as his primary keyword.

It still had a lot of traffic and a fair bit of competition. Naturally, even with

“Holistic Nutrition” he wouldn’t be trying to rank for that keyword initially.

Instead, he compiled a list of 20 specific keywords that he wanted to rank

for. Each of those keywords had low enough competition that he’d have a

reasonable shot at ranking 1-5 for. Each time he ranks for such a keyword,

it would also help him towards his long term goal of ranking for “Holistic

Nutrition.”

John makes his first sale within one week of launching. Because he’s

targeting low competition keywords and ranking for them, he gets traffic

right away instead of having to wait.


What’s more is that he’s not only getting small traffic right away, but he’s

also building his business on a solid foundation that will allow him to expand

into higher traffic keywords in the not too distant future.

Build Your Business on Facts - Not Pride, Laziness or Gut Feeling

Very, very few business owners build their business on actual numbers and

statistics. This is perhaps one of the reasons why so few business owners

succeed.

It’s critical to both your short term and long term success that you build

your business based on the facts. It doesn’t matter if you like certain

keywords more than others.

If the statistics show you that you’re more likely to be successful by

targeting one group of keywords than another, then target that keyword

group.

Do your research by using statistics and numbers. Use tools like the Google

Keyword Tool that show you actual search statistics.

Successful business owners always know their stats. If you asked an

unsuccessful business owner “How much traffic do you get per day?” They

probably wouldn’t know. If you asked a successful marketer, they’ll probably

something like “About 500 a day on weekdays, 800 a day on weekends.”

A successful marketer is always looking at his stats.

Before a campaign, a great marketer does his research. He makes sure he’s

not wasting time and make sure he’s doing everything he can to increase his

chances of making money.


During a campaign, he’s watching his traffic come in. He’s monitoring the

stats constantly. What’s his traffic like? What’s his conversion rate? A great

marketer is looking at these numbers on a daily or even hourly basis.

After a campaign, the successful marketer looks at his numbers again. This

time he’s looking back to see what he did right and what he could improve

next time. He’s looking to learn.

How much attention do you have on the numbers? Would having more

attention on the numbers improve your business? Chances are the answer is

yes.

Keyword Research is the “Secret Sauce” That Separates the

Successes from the Failures

“He who fails to plan, plans to fail.” – Proverb

If you’ve heard the proverb “He who fails to plan, plans to fail,” know that

this absolutely applies when it comes to keyword research.

Businesses don’t pop out of the ground overnight. Internet businesses can

grow a lot faster than brick and mortar businesses – Which actually makes

planning that much more important.

In other businesses, it may be more feasible to correct as you go along. With

an internet business, you could lose so much momentum by having to start

over again.

Instead, just do your keyword research right the first time.

The Importance of Doing Keyword Research, Plus Next Steps


In the last few pages, we’ve gone over several important reasons why

keyword research matter. We’ve gone over a couple examples of how big of

a difference keyword research can make.

By now, it should be pretty clear that the success or failure of a beginning

internet marketing business can depend a lot on the keywords you choose.

It’s the foundation for your entire business.

So what are your next steps from here?

The first step is to learn the actual process of keyword research.

The process of keyword research isn’t difficult, but it does require some

specialized knowledge.

For example …

How do you go about finding out search volume and competition?

How do you determine if the people coming from your keywords are

likely to buy?

How do you choose keywords that will get you traffic now and also

help you build towards a successful larger business later?

And so on and so forth.

Once you learn the keyword research process, spend some time doing your

research. Put your research down for a day or so, then come back to it

before making your decision. Remember, this is the foundation that your

business is built on. It’s worth spending a little time on it.

Keyword research is critical. Learn the process, do the process and watch

your business thrive.


"Everything You Need To Know To Build An Effective, Useful, Profitable Keyword List"

This comprehensive Special Report gives you a step-

by-step keyword research plan that will have your site

climbing the search rankings quickly and easily. It

covers things like:

Kinds of keywords - Knowing the different types of

keywords is vital when deciding which pages to

promote, and which are just search engine fodder.

Two tools that allow you to spy on your

competition's keyword list - and use their own

research against them!

How to get your current visitors to tell you what

keywords they used - here's a hint: you don't have to

ask them.

Why using keywords on your site is only part

of the equation - and how to get other sites to use your keywords for you.

How to use those awful, unnatural keyword phrases - so you can cash in on the

keywords no one else will touch.

You'll also quickly learn the technical side of keyword research, including:

What all those numbers really mean - and why, in the end, it doesn't matter!

How good keyword research drives a website's very structure - and how to

organize your keywords to get the most out of your web design.

How to use HTML tags to properly emphasize keywords - so Google will know exactly

what your site is all about.

And so much more! If that sounds good...






Success Strategies for Marketing Your Online Business Offline

If you're ready to go offline in a big way, be sure to grab a copy of my new report, "Success

Strategies for Marketing Your Online Business Offline." It covers everything you need to get

started with offline marketing, no matter what business you're in.


http://nofluffreports.com/success-strategies-for-marketing-your-online-business-offline

Breakout SEO - Powerful Strategies That Get YOU Organic Traffic

Search Engine Optimization is an important part of growing a successful business. “Breakout

SEO – Powerful Strategies That Get YOU Organic Traffic” takes the guesswork out and shows

you how to get the job done for serious results.


http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic

Link Building Battle Plan

Speaking of saving precious time, I’m a big fan of shortcuts. Why re-invent the wheel and

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http://nofluffreports.com/link-building-battle-plan

Business Advertising in a Social Media World

If you need more information – instantly – on exactly what services each Social Media

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http://nofluffreports.com/business-advertising-in-a-social-media-world










Business Blogger’s Manual - How To Increase Your Business

Income…

The Business Blogger’s Manual: “How To Increase Your Business Income With A Blog” is a 20

page informative report that will get you blogging, or improve what you are already doing

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Information Product Brainstorm - From Ideas To Creation

It really is possible to create an information product empire. Getting started might be the

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Passive Income Blueprint - Strategies For Earning Big With Info

Products

Once you make the decision to start an information marketing business and a passive income

stream there are a number of questions you’ll want to answer. You’ll want to choose and

research a profitable niche – one you’re interested and/or passionate about. You’ll need to

decide on the who’s, what’s, where’s, when’s and why’s of your first information product.

You need a plan …a blueprint!


http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products








Marketing With Content

If you want to learn how to create and market your business with content, this report is really

a must read. It will help you learn how to use content to build your business for long-term

success. If you want real results, marketing with content is the best way to get it.

Grabbing this report is the best way to go to learn all you need to know to get your content marketing campaign

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Membership Sites Roadmap

Not sure a membership site is right for you? Don't worry! A membership site can work in any

niche from weight loss to real estate to gardening. Anything people want or need to learn

about a topic, there's room for a membership site, because the truth is, people will pay for

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http://nofluffreports.com/membership-sites-roadmap

Niche Marketing - Busting the Saturation Myth

Did you know that most new businesses fail? Don’t be a statistic. Do your research, find a

great niche, and in no time at all you’ll be one of those marketers who only work a few hours

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Online Membership Site Manual

So many people are looking for ways to either start their own online business or increase the

profits of their current Internet business. One way to create more money for you is to start a

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If you're looking for a way to increase your online business profits or even start your very

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http://nofluffreports.com/online-membership-site-manual

The Essential Guide To Outsourcing Online

You can't afford not to look at how outsourcing can have a positive impact on the profits of

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You'll learn how to quickly implement outsourcing in your business so you can start increasing your profits without

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Product Launch Wealth - How To Successfully Launch Your New

Product

Have Them Begging to Buy Your Info Product. Info product creators everywhere are missing

out on something by quickly throwing together a product and sales avenue online. They're

missing out on a whole lot of money that COULD be in their pocket if they would just do one

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With info products, it's all about the pre-launch! You've got to get your prospects excited about what you're going

to offer. Make them really anticipate the launch and want your product before it ever even hits the web.


http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product








Sales Funnel Strategies

Starting your online business with sales funnels is an important process. The best way to

open the door to success is by starting at the beginning. “Sales Funnel Strategies: How to

Work Your Sales Funnel for Bigger Profits” can walk you through the entire process, step by

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StumbleUpon Unmasked

In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies, but also

some surprising statistics and facts about Facebook. Yes, I did say “Facebook”; and yes, it is still

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If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked” offers.


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Twitter Marketing Guide

Using Twitter for marketing is cheap and effective. But in order to make the most of it, you

need to know what Twitter users respond to. Check out my “Twitter Marketing Guide: How to

Use Twitter as a Marketing Tool” today, and learn how you can “tweet” your way to success!


http://nofluffreports.com/twitter-marketing-guide








Upsell Profit Tactics

You can use the information provided in my report; Upsell Profit Tactics, and start using

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YouTube Marketing Uncovered

Many tips you can really use and implement – even if video marketing is brand new to you.

Put all tips together, and you’ve got something more useful than a step-by-step manual

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How To Host Successful Money Making Webinars

Are you dreaming of building a responsive, profitable list? Are you looking for another way to

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Webinars are the answer you've been searching for.


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discover why you need to do keyword research

Documents

good keyword research

kinds of keywords

keyword research plan

profitable keyword list

competitions keyword

different types of keywords

fluff reports http

unnatural keyword phrases