discovering the u in you

Discovering

the U in YOU.

Demola Akinbola

Man! Know Thyself

• In the course of my Personal Branding training, I have realised that most people do not really know who they are or what they are created for.

• I have therefore designed a formula to help people discover themselves. After all, nobody knows you more than youself.

The 3-3-3 Personal Branding Framework

•In 3 minutes, write 3 things you want to do with your life.


•In 3 minutes, write 3 things you are good at doing.


• In 3 minutes, write 3 things you can do to earn legitimate income

The PTP Model

Strengths that I can monetise

What are the vertical and horizontal opportunities to make money?

What are the weaknesses hurting my chances to succeed in life?

What can actually hurt me?

Creating Brand You

• UVP: Before now, we talked about having a USP - Unique Selling Proposition. Today, I am telling you to add to that the need to create a UVP - a Unique Value Proposition.

• What is remarkably unique about you? It’s all about you; you are the most essential ingredient in your business.

Creating Brand You

• Have a personal vision and mission statement.

• Acquire the relevant skills that will enable you add value to your relationships.

• Build a strong reputation premised on integrity, professionalism, courtesy and consistency.

• Develop your brand identity. • It is a digital world. Have a strong online

presence. • Work SMAHRD. Combine hardwork with

smart work.

To be or not to be an entrepreneur

"I would rather earn 1% off 100 people than earn 100% of my own efforts".

J. Paul Getty, founder of the Getty Oil Company who, in 1957, was named by Fortune magazine as the richest living American. The 1966 Guinness Book of Records named him as the world's richest private citizen, worth an estimated $1.2 billion (approximately $8.7 billion in 2013). At his death in 1976, he was worth more than $2 billion (approximately $8.3 billion in 2013)

The Cash Flow Quadrant

"The main reason why people struggle financially is that they have spent years in school but learnt nothing about money. The result is that people learn to work for money . . but never learn to have money work for them".

Robert Kiyosaki, Author, of Rich Dad, Poor Dad

Cash Flow Quadrant (Linear Income Versus Residual Income)

•You have a job (Employee)•No leverage•If you don't work, you don't earn income.•100% of One person's efforts.

•You own a company with people working for you (Business owner, entrepreneur).•Even when you don't work, you earn income.•1% of 100 people's efforts.

•You own a job (Self employed)•You are trading your time and skills for money.

•Your money is working for you (Investor).•You are not physically there but you are earning income.

The Capital Your Business Needs

• Finance Capital = Money • Social Capital = Your network of contacts• Educational Capital = Knowledge• Relational Capital =the transformational

value created by people in a business relationship. This is the cornerstone for any business. What value are you creating? How are you managing your relationship with your clients?

10 Reasons Entrepreneurs Fail

1. Time Management: • Successful people invest their time, others

spend it. One of the major differences between rich and poor people is how they spend their time.

• In addition to having a To Do List, also learn to have a "Not to Do List".

• Spend 80% of your time on transformational, strategic and productive things.


• Differentiate between Transactional and Transformational activities.

• Transactional (routine, administrative, non-strategic, ordinary, process oriented). Transformational (thought-led, strategic, result focused, relational capital focused).

• We spend 80% of our time doing things that add no value to our lives.


2. Focus and Strategic Planning

• Develop a personal vision, write it down and stick to it. 90% of the things we don't document is forgotten and undone.

• When you wake up, pray and do what I call mind feed. We are made up of body, spirit and soul. Feed your spirit with the word of God; feed your soul/mind with strategic thinking and feed your body with nourishing food.


• Strategic thinking is the gateway to innovation. The entrepreneur must constantly be creative and innovative.

• Focus is key to success. Avoid distractions.• Think ahead and have a minute by minute

schedule. Know what you should be doing in the next five minutes.


3. Vision• Successful people are visioners, not

dreamers. Develop your vision and drive it, instead of indulging in wishful thinking. A vision is something that keeps you awake all day, all night.

4. Lack of Focus• Do not aim to do 1000 things. Do five

things in 1000 ways. You cannot be everything to everybody


5. Procrastination• Avoid analysis by paralysis. Do not spend

eternity pondering on what to do or how to do it. Make that move now. When you have to succeed as much as you want to breathe, that's when you actually succeed.

6. Fear of Failure• We are too concerned with what people

will think or say if we fail. But, damn that, fail forward. The danger is not in failing, but in not making any effort at all.


7.Decision determines destiny• Our choices determine how far we go in

life. The sum of all our choices is the result of our success.

• Every decision you have ever taken in life has made you who or what you are to do.

• When you are in doubt, ask the holy spirit to guide you. Psm 32:8, Isa 48: 17.

• You don't always get the second chance to make the first impression.


8. Lack of accountability• Most entrepreneurs are not accountable to

anybody. They are the alpha and omega of their companies. That's a sure recipe for failure. You need to subject yourself and your business to an independent and objective person who will constantly push you and curb your excesses.


9. Little or no delegation• Learn to delegate and share tasks. Work

with teams of creative, dedicated and sincere people.


10. Failure to execute: Learn to clinically execute your ideas. When they are not implemented, ideas whittle. Any idea that is not implemented in 24hours remains a dream.

6 Steps to Sustaining your brand

• What do you know? Do I know what I need to know to manage my life and business well?

• Who do you know? That's the value of Relational Capital.

• What can you do? What should you be doing to build yourself and grow your business?

• Who Knows you? That's the power of Branding and Personal Marketing.

• What do others value in you? Your UVP.• How are you different from, or better than

others?

Demola Akinbola Tel: 0803 3018 881, +353 899 600 488.Twitter: @demolaakinbolaE-mail:

[email protected]

discovering the u in you

Marketing

money work

dont work

successful people

money social capital

personal branding framework

residual income

legitimate income

business relationship