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DISNEY LEARNS TO ACTGLOBAL ON THEGLOBAL STAGE

SUHAINI BINTI ABD RAHMAN ZP01396

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AT A GLANCEINDUSTRY : BROADCASTING &CABLEFOUNDED: 1923COUNTRY : UNITED STATESWEBSITE :CORPORATE.DISNEY.GO.COMEMPLOYEES : 166,000SALES : $ 2!" BHEAD UARTERS : BURBAN#http://www. !"#$%.&!'/&!'p()*$%/w(+t,-*%)$ /

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ORBES LISTS01% WORLD S MOST ALUABLEBRAND, 32 .1 BILLION

010" GLOBAL 2444213 IN SALES ,352.6 BILLION99 IN PROFIT , 37.8 BILLION30 IN ASSETS , 364.8 BILLION'% IN MAR9ET ALUE : 3145 BILLION

http://www. !"#$%.&!'/&!'p()*$%/w(+t,-*%)$ /

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C"$-*t : G!! +$ p*&t;"$

POPULARDISNEYCHARACTERS

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C"$-*t : G!! +$ p*&t;"$

DISNEYLAND AROUNDTHE GLOBE

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1! T() A*)+ )-. /2012 -45 75)- ..8 $1!'1 7447 +

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7447 +

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-45 75) - ..8 $1!02 7447 +

'! P7-:;). < ;() C:-7 ):+8 A; -45=.E+5 /200% -45 75) - ..8 $960?7447 +

@ ' M .; P-

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U)*t$- St(t$% ()- C()(-( E;"!p$ A%*( P(&* *& L(t*) A'$"*&( ()- Oth$"4

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M!

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R(t*!)(+$ FIRST YEAR H9 DISNEYLAND FALL SHORT OF 7.8

MILLION TARGET.

SLOW TO RECOGNISE THE TREND OF CHINESE

ACATIONERS

@ DISNEY HAS LEARNED THAT THEY CAN T IMPOSE THEAMERICAN WILL, OR DISNEY S ERSION OF IT,ON

ANOTHER CONTINENT. THEY E BENT BAC9WARD TOMA9E HONG 9ONG DISNEYLAND BLEND IN WITH THESURROUNDINGS DENNIS MCALPINE MEDIA ANDENTERTAINMENT ANALYST

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CAPITALISING ONASTROLOGICAL.

2446 THE YEAR OF RAT.PROCLAIM AS YEAR OFMOUSE

TO CREATE AWARENESSEMPHASI E ONAFFORDABLE CONSUMERPRODUCTS. E .

PLUSH TOYS AND DISNEY,THEMED CLOTHING TOGENERATE INTEREST AND

CHINA

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ABANDON @GOING ALONE POLICY , PARTNERWITH LOCAL COMPANIES

IN 2446 LAUNCHED @ROADSIDE ROMEO FIRST ANIMATED SPECIAL FOR INDIAN MAR9ET

BO OFFICE GOLD TO APPEAL TO FAMILY ORIENTED MIDDLE,CLASS CONSUMERS

THEMES @BELIE E IN YOURSELF E PRESS

YOURSELF AND CELEBRATE YOUR FAMILY LAUNCH DISNEY CHANNEL AND TOON DISNEY

AND ACQUIRE HUGAMA T OWN ERSION OF ITS HIT MO IE HIGH

SCHOOL MUSICAL

INDIA

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ROADSIDE ROMEO

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THAN# YOU