disney mini case : analyzing consumer markets
TRANSCRIPT
Disney – Analyzing consumer markets
• Founded by : Walt Disney and Roy Disney
• Founded in Year : 1923
Brand values
• Trust
• Fun
• Quality entertainment
Main target : Core family audience
Business segments
Interactive Media.
Media Networks
Consumer products.
Studio Entertainment
Parks
Greatest challenge• Heritage vs. Innovation vs. relevance
Solution for Challenge
• DISNEY DIFFERENCE
Present focus
• “Let the memories begin”
CASE QUESTIONS
Q1• What does Disney do best to connect with its
core consumers?
• Consumers of all ages and cultures
• Customer service
• Diversity
• “Core value”
Risks
• Changing consumer taste
• High-cost maintenance for software upgrade
Benefits
• Customer feedback
• Little Mobile technology helps customers
Recommendations
• Focus on changing trends
Summary
Journey of Disney Challenges Solution for challenge Risks Benefits
DisclaimerCreated by Vamsi Krishna , IIIT Allahabad during a marketing internship by prof. Sameer Mathur, IIM Lucknow.