analysing consumer markets- case study of disney
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TRANSCRIPT
PowerPoint Presentation
LET MEMORIES BEGIN
Entertainment Conglomerate Founded in 1923Walt Disney and Roy DisneyBACKGROUND
13 most powerful brand Of World$45 billion Company10Billion Hours of Programs
ENTERTAINMENTTRUSTFUNCOREVALUES
PARKS & RESORTSCONSUMER PRODUCTSINTERACTIVE MEDIAMEDIA NETWORKSSTUDIO ENTERTAINMENT
BUSINESSES
CUSTOMER CONNECTIONSASSERTIVE FRIENDLYCLEAN AND WELL MAINTAINED PARKSHANDS OUT MAPS TO ADULTS AND STICKER TO KIDS ON ARRIVAL
MAKING UNFORGETTABLE FAMILY MEMORIES
EFFICIENT &ECONOMICTARGETED SHOWS & BECAME SIGNIFICANT FRANCHISEMILLION CD SALES,GAMES,CONCERTS.
ACQUISTIONSSUSTAINABLE BRANDS
NEW GROWTH OPPORTUNITIES
NEW PRODUCTSCONSISTENT CUSTOMER EXPERIENCECOMPLETE ENGAGEMENT WITH CUSTOMERS
WHAT DOES DISNEY DO BEST TO CONNECTWITH CORE CUSTOMERS?
Segmentation according to age groupsDisney Channel, Theme Parks, Disneyland.Movies, Concerts, DVDs,perfomances.
WHAT ARE RISKS OF EXPANDINGDISNEY BRAND ?
Bad Service in one sector can degradeImage of company
While making relevant to new generations ,it may lose core values
What are the benefits ofExpanding Disney Brands ?
Touch customers efficientlyand economically
Expanding the business leading toCollection of revenues from 5 segments.
Expanding the business leading toCollection of revenues from 5 segments.
SUMMARY
Entertaining customers
Innovation
DISCLAIMER
Created by Animesh Sit,BVCOE,During a marketing internship by Prof. Sammer Mathur,IIM Lucknow