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Page 1: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Disney倪佳宋佳

李少卿马珊

Page 2: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company
Page 3: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

• Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company with his brother (Roy O.Disney). He won the 56 Oscar Prize nominations and 7 Emmy Awards.

• The famous The Walt Disney Company named after its founder Water Disney.

Page 4: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

• Disney is headquartered in America’s large multinational companies.

• The main business including entertainment programming, theme parks, toys, books, electronic games and media networks.

Page 5: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Disneyland

1955 Los Angele1955 Los Angele

1971 Orlando1971 Orlando1982 Tokyo1982 Tokyo

1992 Paris1992 Paris

2005 Hong Kong2005 Hong Kong

Shanghai ……Shanghai ……

Page 6: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company
Page 7: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

• Losangeles: Main Street( 美国大道)、 Adventure Land (冒险乐园)、 Frontier land (拓茺乐园)、 Tomorrow land (未来世界)、 Fantasyland (童话乐园)

• Orlando: Tomorrow land 、 animal kingdom( 动物王国 ) 、 Hollywood studios( 好莱坞影城 ) 、 The Magic Kingdom( 魔法王国 )

• Tokyo: World bazaar( 世界市集 ) 、 Adventure Park( 探险乐园 ) 、 West Park( 西部乐园 ) 、 dream paradise( 梦幻乐园 ) 、 Future Paradise( 未来乐园 )

• Paris: Main Street 、 Adventure land 、 Frontier land( 边域世界 )、 Fantasyland 、 Discovery and( 探索世界 )

• Hongkong: Main street 、 Adventure land 、 fantasy world( 幻想世界 ) 、 tomorrow world( 明日世界 )

Page 8: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company
Page 9: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company
Page 10: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Disney Movie

Page 11: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Throughout the decades, the company has expanded worldwide from shorts to feature-length animated and live-action films and television production. character merchandise licensing. consumer products retailing. book, magazine and music publishing. Internet activities. television and radio broadcasting. cable television programming. and the operation of theme parks and resorts.

Page 12: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Mickey Mouse is a comic animal cartoon character

Created in 1928 by Walt Disney and Ub Iwerks

Voiced by Walt Disney

one of the most recognizable symbols in the world.

adventurous,positive,quick wits( 才智 )Donald is a white anthropomorphic duck with a yellow-orange bill, legs, and feet. He usually wears a sailor shirt, cap, and a red or black bowtie, but no pants (except when he goes swimming).

Famous traits : his easily provoked (易怒的) and occasionally explosive temper (发脾气) his identifiable voices

Page 13: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Mickey and Pluto

He never speak but loyalty.

Mickey and Minnie

Minnie is mild,quiet,elegant.

Her tag “Yoo-hoo!”

“Oh,Mickey”

Donald and Goofy

Goofy is kind,humrous but careless.He also help Mickey “look into the essence”.

Page 14: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Snow White and Seven Dwarfs

Pinocchio

The Little Mermaid

Page 15: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Lilo & Stitch (星际宝贝)

Page 16: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Finding Nemo (海底总动员)• 2003/05/30

• “Finding Nemo” tells the story of clownfish (小丑鱼) Marlin and his only son Nemo. In the sea, Marlin and Nemo lead a safe and quiet life. Like all the fathers, Marlin tries to protect his son from being hurt. But Nemo eager to explore the reef. One day, Nemo is captured by a cruel man. The coward (胆小鬼) father knew it, he go to rescue his son and of course all the animals in Barrier Reef Helped him find his naughty boy. In doing so, Marlin overcomes his tear and he rescues his son……

Page 17: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Finding Nemo (海底总动员)• .It's a brilliantly animated masterpiece with

lots of humor that actually works and a plot that really brings tears to your eyes from time to time.

• warm, witty, heartfelt, and funny

Page 18: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

The Princess Diaries (公主日记)

Page 19: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

迪士尼真人动画 (Live Action with Animation) 歌舞青春( High School Musical

) • This is a Disney Channel Original Movie( 原创电影 ).

Page 20: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company
Page 21: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Postmodernism

• Response to the modernism• Reject the overall concept• Emphasize heterogeneity, particularity and

uniqueness

Page 22: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Political Correctness(1980s)

Standing on the ground of multicultural, maintaining the equality between different races, genders, cultures and classes, on the basis of politically correct fixing discriminatory bias and comments.

Page 23: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Strong female consciousness

Heterogeneous equality and popularization

Postmodernism Elements in Disney Animation

Page 24: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Strong female consciousness

Page 25: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Beauty and the beast1991 Aladdin

1992

The Hunchback of Notre Dame 1996

Strong Female Consciousness

Page 26: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Heterogeneous Equality & Plebification Finding

Nemo 2003 Valliant 2005

Ratatouille 2007

Page 27: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Disney theme park culture

Why Disneyland to be so successful ?

Page 28: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

• recruitment and training

• service

Page 29: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

recruitment and training

• promote a special decorated luxury comfortable interviewing centers for recruitment

• a three-day training in personality characteristics

• Disney's goal is: at all costs to ensure that each staff understand their role and importance of the doctrine

Page 30: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

service• SCSE : safe civility show efficiency

Page 31: Disney 倪佳 宋佳 李少卿 马珊. Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company

Thank you