disney’s creative strategy - the dreamer, the realist and the critic - creativity and innovation...
TRANSCRIPT
CREATIVITY &INNOVATIONMANAGEMENT
F I N A L P R E S E N T A T I O N : G R O U P F
Agenda
Why
fost
erinno
vatio
n?
video
Process EvaluationHow?
"let your imaginationrun wild"
"get your handdirty"
"stand back andlook at it"
room 1
room 2room 3
Disney's creative strategy
Dreamer, Realistic,CriticInspired by Walt Disney's mantra of "if you can dreamyou can do it"
Three different Walts: the dreamer, the realist, andthe spoiler.
Parallel thinking: used to generate, evaluate, critique ideasand solve problems.
Bridges the gap between imagination and reality.
“I can never stand still. I mustexplore and experiment. I am never
satisfied with my work. I resentlimitations.” – Walt Disney
“We cannot do fantastic thingsunless we know what is real and
what is not” – Walt Disney
"Whenever I go on a ride, I'm alwaysthinking of what's wrong with the
thing and how it can be improved."" –Walt Disney
Dreamer
What do we want?What is the solution?
How do we imagine the solution?What are the benefits of this solution?
YOU DONT WANTANYONE
TO STOP YOU OR ANYCRITICAL VOICE
Realistic
How can we apply this idea in reality?What is the action plan?
Whats the timeline?How to evaluate the idea?
YOU DONT NEED ANYFLIGHTS OR FANTASIES
Critic
What could be wrong with the idea?What is missing?
Why cannot we apply it?What are the weaknesses in the plan?FALL OUT OF LOVE WITHYOUR OWN INGENIOUS
MAKE IT BETTER
v/sDisney's Strategy 6 Thinking Hats
Create Evaluate
Process Parallel
1 group - 3 roles 6 persons - 6 roles
Constant sequence Any sequence
No disagreement Often disagreement
No influencing Chance of influencing
ChallengesWhat might come in way?
A dreamer without a realistcannot turn ideas intotangible expressions. A critic and a dreamerwithout a realist just becomestuck in a perpetualconflict. A dreamer and a realistmight create things, but theymight not achieve a highdegree of quality without acritic.
ChallengesOther
It is important to see who isinvolved in this procedure, noteveryone is creative orimaginative. When we go through eachrole, the creativity aspect ofthe entire process mightdiminish. While using this strategy ingroups, it's not necessary thatall group members haveadopted to the same role atthe same stage
RECOMMENDATIONS
The critic can be between the Dreamerand the Realistic, in order to avoidwastage of resources and time.
Snowhite and Seven dwarfs1937
Fantasia1940
Bambi1942
Disney's StrategySuccesses
LEARNINGSThinking out of the box, makes youthink AROUND THE BOX, this strategyfacilitates thinking in another box!
The boss is not always right!!
Least likely people may have the bestideas!
There's no bad idea!Laugh at yourself...
Everything may not go as planned.