disruptive innovation - mma€¦ · tesla model s us large luxury car sales (2016) some key...
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Global Internet Use By Platform
US Digital Ad Spend In $ Billions
Mobile CAGR = 87%
Why Social Media? Print Media Over Indexed 3X; Mobile Under Indexed 25%
Print will continue collapsing, while Mobile exploding
Traditional media declining & digital (Internet + Mobile) has surpassed TV
www.jimharris.com Blindsided!
IB IC CM CA GM CM ME LE CM AP ME!
Insurance Process (circa 1990)
8 weeks
99.4%
2 x 99.+%
“We don't believe insurance can be fixed by sprinkling technology, pixie dust style, on top of a century old edifice”
Daniel Schreiber CEO & Co-Founder
Lemonade
$100M
“We will move from mobile first to AI first.”
Sundar Pichai 2016
Innovation?
Results-Driven
Innovation
Process Innovation
Policy & Organizational
Innovation
Business Model
Innovation
Service & Experience Innovation
Product Innovation
Types of Innovation
75% Focus 10% Value
Results-Driven
Innovation
Process Innovation
Policy & Organizational
Innovation
Business Model
Innovation
Service & Experience Innovation
Product Innovation
Types of Innovation 90% Value
1%
1980’s: 900,000 by 2000
107,000,000 Why? Heavy, expensive, corp purchasing
Light, cheap, individual decision
How measure mindsets?
Separate Signal from Noise
1%
It is easier to step on a dragon’s egg than it is
to step on a dragon
US Large Luxury Car Sales (2014)
US Large Luxury Car Sales (2015)
Tesla Model S
US Large Luxury Car Sales (2016)
Some Key Messages AI Voice Business Model Hyper customization
