distinguished speaker series visibility plan (updated)
TRANSCRIPT
Distinguished Speaker Series Visibility Plan
Featuring Neel Grover (CE0 of Buy.com)November 5th, 2009
Proposed Program Purpose/ Rationale
1) The Distinguished Speaker Series brings a variety of Chief Level Officers to campus to address relevant issues and share insight on leadership perspectives, ethical frameworks, and decision-making processes of their firm. The Distinguished Speaker Series is a program of the Center for Leadership and Team Development, one of the Centers of Excellence at the Paul Merage School of Business.
2) The Speaker Series Events are high-level networking opportunities for MBA students, Merage faculty, staff, alumni, corporate partners and members of the Dean’s Leadership Circle frequently attend Speaker Series Events.
Visibility Plan Goals and Target Market
In order to promote visibility/awareness for the Center for Leadership and Team Development’s Distinguished Speaker Series this November 5th, I have proposed a wide range of marketing strategies to reach out to different campus entities.
DSS Marketing for campus entities a. MBA student organizations (more personalized that an email)b. Merage undergrad business majors and minors (more personalized that an email)
c. UCI targeted populationsIdentify specific populations and means to make DSS more visible
Targeted Group Relation to Program Potential Contact Action PlanAdmin Interns Admin interns are the
representatives and leaders of our campus entities.
Rameen Talesh Admin Internship Coordinator
-Wednesday 10/21 Wednesday 10/28 2:00-4:00PM 2:00PM-4:00PM
Making a brief announcement before or after class of this event to my fellow peers would spread awareness throughout the campus. Passing out a stack of flyers for each intern to give out to his/her department would also help promotion.
UCI Tennis Team
Neel was the varsity captain of UCI’s Men’s Tennis Team.
Samuel ChoeTennis Club President
Club Meeting Times for Week 5Tues, Wed, Thurs – 7:30pm-10:00pm
Samuel let me know that it will be fine for one of us to give an announcement during their meetings and if not, he can make the announcement for us.
School of Economics
Neel was an Econ Major Nancy FordDepartment of Economics Manager
Week 5- Monday- Friday- 10/26-10/30
A simple email can be sent out to all econ/business/ pre law majors letting them know of this event. Contact Nancy Ford before hand on email procedures.
School of Social Sciences
All related majors are in the school of social sciences including pre law majors.
Event Marketing at UC IRVINE
Sherwynn UmaliDirector of Campus Orgs
Week 5- Monday- Friday- 10/26-10/30
Placing big sandwich boards, signs, posters, and flyers along Ring Road would be instant visibility for undergraduate students. Event Publicity is run through Campus Organizations and Resource Center (CORE). 4 of the Admin interns are also Core Consultants, who can definitely help the CLTD stay connected with CORE.
Housing Communities (Middle Earth, VDC, Mesa
Potential interested students in these communities may not have been reached out on campus or electronically.
[email protected] 5- Monday- Friday- 10/26-10/30
A simple email can be sent out to the Housing office whether or not we would be able to stick flyers of the
Court, AV, DSS event in each resident’s mailbox. For some of the hall communities, we could also post flyers of this event on their living room bulletin boards.
Student Organizations
Many of these clubs have general interest in business, law, and simply are interested in hearing from alumni
Sherwynn UmaliDirector of Campus [email protected]
Undergraduate BusinessAssociation- Mosmi Bhakta- [email protected]
American Marketing AssociationJessica Lai- President
American Advertising FederationJeff Lanzi- President- [email protected]
Accounting AssociationMelody Jen- [email protected]
Sigma Alpha Epsilon FraternityAlexander Yoon- President
Week 5- Monday- Friday- 10/26-10/30
UBA- meetings on Wed- 6:00PMAMA- meetings on Wed-6:00PMAAF-Wednesday 7:00PMAccounting Association- Wednesday- 7:00PMSIGMA ALPHA EPSILON- Mon-7:00PM
Brief Announcements could be made during these meeting times during Week 5 so students will know ahead of time when and where this event will be held. Leaders of the Club could also spread the news of this event easily within their organization.
