Distracted Driving…Decide to Drive

Up to 90% of all car crashes are caused by driver error

Over 1million people die each year from road traffic crashes (RTC)

More than 50million people are seriously injured globally, as a result of RTC.

source: www.frsc.gov.ng

RTC facts

Over 49,000 RTC has been recorded.

About 151,000 injuries (including passengers and pedestrians)

Over 24,000 fatalities.

source: www.frsc.gov.ng

Road Accident Statistics Between 2011-2014

source: IRTAD

18.10%

7.30%

6.20%

7.50%

6.70%22.80%

0.20%

3.40%

10.80%

16.90%

Distribution of global injury mortality by cause

Other unintentional injuriesDrowningFiresFallsPoisoningRoad traffic injuriesOther intentional injuriesWarViolenceSuicide

What is distracted driving?

Any activity that can divert a

person’s attention from the primary task of driving.

Distracted Driving

Manual

Cognitive

Visual

Manual distractions*Grooming*Adjusting radio or climate controls

*Eating/Drinking*Smoking

Those distractions that require you to take one or more hands off the wheel. Manual distractions include:

Visual distractions *Operating a GPS

device*Browsing a music playlist

*Searching for an item*Rubbernecking*Reading

Those distractions

that causes the

driver to take

his/her eyes off

the road ahead.

Visual distractions

include:

Cognitive distractions

*Daydreaming *Talking to passengers

*Checking your mail

* Instant messaging

Those distractions that occupies the mind of the driver, mitigating his/her focus on the road. Cognitive distractions include:

Multitasking…the brain rapidly switches

between tasks

Driving Skills

*Visual*Auditory*Biomechanical*Cognitive

Cellphone Skills

*Visual *Auditory*Biomechanical*Cognitive

The Brain Cannot Multitask

The parietal lobe

activation, associated

with processing

moving visual images

while driving,

decreases by as much

as 37% with sentence

listening source: www.nsc.org

source: www.nsc.org

Drivers talking on cell phones fail to see half of the information in their driving environment. They “look” but they don't “see”

9% of drivers at any point during the day are on their cellphones while driving.

source: www.nsc.org

source: www.nsc.org

Hands-free is NOT Risk-free

26% of all car crashes involve cellphone use– including hands-free

Distraction now joins alcohol and over speeding as the three leading factors in fatal and serious injury crashes

source: www.nsc.org

Road fatalities are more deadlier than HIV/AIDS and Malaria.source: www.arrivealivenigeria.com

Prevention Manage

distractions before you drive eat, set radio,

set climate controls.

Keep your vehicle tidy

Program your GPS or review all directions prior to driving.

Set a good example.

Have a Plan for your cellphone Put away

or switch off.

We have a choiceTo be an

“expert at multi-tasking,” increasing the possibility that I will cause harm?

To drive cell-free and devote my mind to safer driving?

DriveArrive

SAFETHANK YOU