Confidential and Proprietary, © 2013, Tech-I-M, LLC

Distracted Driving:It’s all about preventing accidents

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

AHEM

Attention

Hands

Eyes

Maneuver

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

Timeline of an Accident

Before

Drive Defensively

Automatic Control

Crash

Prevention

Avoidance/Mitigation Rescue

After

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

Before

• Make sure random audit drug & alcohol testing in place

• Get a good night’s sleep

• Pre-Trip inspection & Driver Vehicle Inspection Report

• Buckle your seat belt

• Familiarize yourself with the controls & instrumentation

• Make sure the area around you is clear and navigable

Before Automatic Control

Drive Defensively

Crash After

Do your policies, procedures, training and audits cover these items?

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

Sources of Distraction

itcanwait.com

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

More Sources of Distraction

• Flashing things (Eye/brain attracted to change)• Signs on the road, lights on bicyclists, turn signal, radio display, tell tale or idiot light

• People talking(blurting out) and waving their hands

• Reaching for something

• Eating

• Mind elsewhere

• Problems with family, finances, tension at home, don’t feel well

• Mobile radio, CB (exempt)

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

Drive Defensively

• Watch what the other guy might do

• Control your speed

• Scan your mirrors

• Use Assistance systems

• Don’t handle mobile devices

Drive Defensively

Automatic Control

Before Crash After

Do your policies, procedures, training and audits cover these items?

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

BUT

Seann Kilcarr, Fleet Owner Magazine

Yet the question remains: how does a fleet

ensure that its drivers are obeying such rules?

That is precisely a gap many believe technology is

ideally suited to fill.

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

Technology Tools -- Hands Free

• Placement• Keep it in your pocket

• Lock it away

• Interlock with the engine, transmission, steering wheel

• Attach to the dash

• Control• Single Button “Push to Talk”

• Voice recognition and control

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

Other Options

• Cell phone applications• Possible vehicle link via OBD or DataBus

• Fleet management information

• Inward looking cameras

• Built in by OEM• Recent Shark Tank idea of lights/sensors in steering wheel

• Vibration cancelling technology--seats, steering

• Wearable computing• Microphones, headphones, noise canceling headphones

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

Wearable Computing

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

Choosing--Keep It Seriously Simple (KISS)Feature/Function Importance Rating Combined

Placement Where does it mount? Easy to reach? Obstruct drive field of view? Interlock with vehicle?Control Single button operation? Push to Talk capability? Minimal operation needed while driving? Does it support voice control?Human Machine Interface Is the screen easy to understand, uncluttered? Easy to learn to operate? Night time brightness okay? Are the keys backlit? Is the font size large enough? Are the keys big and easy to operate?Additional Features Is operation of some functions automatic? Driver Vehicle Inspection Report capability?

TOTAL

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

Summary -- Technical Options

• Hardware• Add to your current solution (bluetooth ear pieces, speaker mics, mounting

devices) to make hands free

• Software• Take advantage of any software upgrades or options to lock out driver usage

• New equipment• Could be your best bet with many features and functions

• Consider future wireless capabilities as the carriers turn off older systems

Sunday, March 10, 13

Confidential and Proprietary, © 2013, Tech-I-M, LLC

Summary -- Change for the Better

• People• Involve from the beginning

• Help them understand the need for change

• Process• New process should be easier and better for the driver

• New process may help your customers

• Technology• Needs to serve and support

• Needs to be funded and pay back the investment

Sunday, March 10, 13