distracted driving webinar - minnesota safety council · 2014. 4. 9. · distracted driving...

Members‐Only Webinar

Distracted Driving: Keeping Your Employees SafeApril 9, 2014 / 9:30 – 10:30 a.m.

Presented by:Lt. Eric Roeske, Minnesota State Patrol

Lisa Kons, Continuing Education Coordinator, Minnesota Safety Council; Coordinator, Minnesota Network of Employers For Traffic Safety

DidYouKnow…

•…every 16 minutes someone dies in a traffic crash?

•…every 14 seconds an injury occurs?

•…every 8 seconds a crash occurs?‐NHTSA

VehicleCrashesCanBeDangerousandExpensive

On an average day in Minnesota•189 crashes•1 death and 80 injuries•Average daily cost: $4,135,626

(Minnesota Department of Public Safety)

TheNumbersTalkAccording to the Minnesota Department of Public Safety, Office of

Traffic Safety

In 2012, driver distraction‐related crashes resulted in 51 deaths and 8,304 injuries.

Each year in Minnesota, distracted/inattentive driving is a factor in one out of every four traffic crashes.

WhatisDistractedDriving?

ThreeTypesofDistractions

•Visual – eyes off the road

•Manual – hands off the wheel

•Cognitive – mind off the task at hand

WhatAreDriversDoing?• Talking on cell phone

• EATING, DRINKING, SPILLING

• Manipulating music/audio controls

• Reading or writing

• Grooming

• Child distracting • Conversing

• Texting

WhatAretheRisksofDistractedDriving?• Doubles your risk of a rear‐end collision

• Increases your probability of missing traffic signals and running red lights

• People who use a cell phone while driving are FOUR to FIVE times more likely to be in injury‐causing traffic crashes

• When drivers text and go down the road they are 23 times more likely to crash

A study conducted by the University of Utah found drivers on cell phones had slower reactions times than drivers impaired by alcohol at a BAC level of .08

Distractionvs.Impairment

4‐5Seconds…• The amount of time eyes are taken off the road when sending a text message.

• The amount of time it takes to change the radio station.

• The amount of time it takes to adjust the air temperature.

• The amount of time it takes to take a drink of coffee.

GetthePicture?• The amount of time it takes at 55 mph to travel the length of a football field!

rate your risk quiz

WhyAreWeDistractedDrivers?

• Longer commutes• Heavier traffic• Availability of in‐vehicle technology• Fast‐paced lives• Pressure of work deadlines• Challenges of balancing life roles• The list goes on and on and on . . .

What Can I Do?

KnowYourStateLawsandMunicipalOrdinances

What is your state law?

What are laws of nearby states where you may drive?

What cities have passed ordinances in your state?

MinnesotaLaw• Minnesota Statute 169.475 Subd. 2.Prohibition on use.No person may operate a motor vehicle while using a wireless communications device to compose, read, or send an electronic message, when the vehicle is in motion or a part of traffic.

Minnesota Statute 169.13Subd. 1. Reckless or Careless Driving(a) Any person who drives any vehicle in such a manner as to indicate either a willful or a wanton disregard for the safety of persons or property is guilty of reckless driving and such reckless driving is a misdemeanor.

Focus

•Get focused for the drive

Passengers

• Speak up

CellPhones

•Use phones responsibly

Navigation

•Designate a passenger to co‐pilot

EatingandDrinking

•Pull over and take a break

Children• You’re the teacher

ManageYourDistractions

• Don’t wait until you are driving to plan your route

• Pull over where it’s safe and legal to answer calls, check messages etc.

• Secure everyone and everything that could be a distraction

• Preset the climate control, radio and CD player

Is that last phone call, text message, meal, cup of coffee or conversation

worth a life?

AskYourself

StatewideCampaigns• Distracted Driving: April 11‐20• Seat Belts: May 19‐June 1• Speed: June• Speed: July• Impaired Driving: August 16‐September 13 • Ted Foss Move Over Day: August 31

ContactInformation

Lt. Eric Roeske, Minnesota State PatrolPublic Information Officer(651) 201‐7146 / (651) 492‐[email protected]

What is the Network of Employers for Traffic Safety?

A program dedicated to helping prevent injuries, increase productivity and stay competitive by reducing the risks of one of the most dangerous things employees do every day—drive to and from work.

Minnesota Safety Council Members‐Only Webinar Distracted Driving: Keeping Your Employees Safe

Today’s Goals• Insights and strategies to help engage you in distracted driving programing and initiatives.

• Take‐away resources to help you develop an employer action plan.

• Provide resources that are available to you through the Minnesota Network of Employers for Traffic Safety.


The mostDANGEROUS

thing most employees will do today istheir drive to and from work!


The Problem• 40% of lost work hours are due to traffic‐related

injuries

• On average, on‐the‐job crash costs employers more than $24,000

• More than $125,000 if it includes an injury

• A fatality…up to $1,000,000.00(NETS)


Traffic crashes cost employers $60 billion annually!

• Lost productivity• Absenteeism• Insurance costs• Workers’ compensation• Property damage

(NETS)


Strategies


Determine Why

• Change behavior• Change culture• Save lives


What You Can Do

• Implement a complete traffic safety program • Implement a distracted driving policy • Strengthen your current policy• Engage all employees, fleet and non‐fleet • Partner with on‐going traffic safety initiatives• Provide on‐going traffic safety messaging


Why Have a Distracted Driving Program?

• To save lives• Minimize risk of life‐altering injuries • Protect your most valuable asset – your employees


Why Implement a Distracted Driving Policy?

• Protect your bottom line• Avoid negligent entrustment issues• Protect your most valuable asset – your employees


Implementing a Policy

• Clear policy language• Documented training and employee communication

• A requirement that employees read and sign the policy

• Follow up education


Policy Barriers

• Lack of employee support was the #1 barrier• Competing job priorities• Lack of management commitment


Survey Says…• Although productivity and employee accessibility is an

initial concern of many, National Safety Council members and others have found employees were motivated to develop solutions to maintain productivity.


Tips to Gain Employee Buy In• Don’t spring a policy on employees as a surprise• Hold open meetings to discuss the need for a policy• When unions are involved include the union steward as a key

stakeholder• Discuss the barriers, conflicts and beliefs• Ask employees to offer solutions• Employees MUST see and hear that top management

supports the policy• Monitor compliance• Communicate positive results


Do’s and Don’tsDo think outside of the box

Do NOT recreate the wheel


Employee Engagement• Offer traffic safety presentations for your employees• Brown bag lunch seminars• Provide traffic safety related e‐mail blasts• Resources; brochures, flyers, posters, etc.• Host a traffic safety fair• Partner in a traffic safety event • Informational website


I Have A Plan . . .Now What?


Put Your Plan to Work

• Start reaching out to employees• Don’t stop after one try• Continue the relationship • Don’t give up


Evaluation and Follow Up• How are we doing• Does anything need to be changed• Can we do things differently• Are we achieving our goals• Find out what employees are looking for


How Can MN NETS Help?


MN NETS Website

www.minnesotasafetycouncil.org/nets/DistractedDriving.cfm


Free Resources• Payroll stuffers• Brochures• Posters• E‐blasts• Lunch‐n‐Learn seminars• MN NETS quarterly newsletter• Distracted Driving policy templates• Fact sheets• Fatal vision goggles• Distract‐a‐Match• PowerPoint presentations• Interactive gaming tools• Spanish materials


What Other Employers Have Done


www.minnesotasafetycouncil.org/nets/DistractedDriving.cfm

National Safety Council ResourcesDistracted Driving Awareness Month

www.nsc.org/safety_road/Distracted_Driving/Pages/DDAM.aspx


Ask YourselfAs an employer why should we be involved in

distracted driving education programs?


Questions?Lt. Eric Roeske, Minnesota State Patrol

(651) 201‐7146 / (651) 492‐[email protected]

Lisa Kons, Minnesota Safety Council(651) 228‐7330 / 800‐444‐9150 ext. [email protected]

Resource Pageswww.minnesotasafetycouncil.org/nets/DistractedDriving.cfm

www.nsc.org/safety_road/Distracted_Driving/Pages/DDAM.aspx

distracted driving webinar - minnesota safety council · 2014. 4. 9. · distracted driving...

Documents