diy user research participant recruiting
TRANSCRIPT
DIY Research Participant RecruitingA Hands-On Workshop
Erin YoungMarch 7, 2015
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User ∙ Experience ∙ Architect, (v.)
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User ∙ Experience ∙ Architect, (v.)
A designer who makes users’ dreams come true
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User ∙ Experience ∙ Architect, (v.)
A designer who makes users’ dreams come true by shattering product managers’ preconceived notions
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DIY
Agency
31 candidates
6 candidates
2.5 days
3 weeks
$500
$1700
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5 Steps to DIY Recruiting
1. Find ‘em
2. Screen ‘em
3. Book ‘em
4. Remind ‘em
5. Reward ‘em
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Tools 1. Find ‘em: Facebook, Google, LinkedIn, Industry Associations, Blogs, Ethn.io
2. Screen ‘em: Google Forms, Ethn.io
3. Book ‘em: Doodle.com, Ethn.io
4. Remind ‘em: Boomerang
5. Reward ‘em: Audience-Appropriate Gift Cards, PayPal, Software Credits
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Summary Consider taking research participant recruiting in your own hands in order to:1. Improve candidate quality2. Reduce recruiting costs3. Reduce recruiting time4. Avoid hassle5. Develop a pool of candidates to turn to
With tools like Google Forms, Boomerang, Doodle.com, and Self-Serve Ad Platforms, your DIY participant recruiting program can be up & running within a couple of hours.
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Let’s stay in touch!
Erin YoungFounder & Principal UX Architect
twitter.com/erinlynnyoung