Project: Distribution ManagementCompany Name: NESTLE PAKISTAN

Submitted By:Abeera Butt 11108010Rabia Khan 11108016Mishal Javaid 11108017Ayesha Khalid 11108055Ahmed Waqas 11108045Submitted To:Mr. Umer MukhtarCompany Name: Nestle juicesHistory of Nestle juices:A well-known brand, FROST was introduced in 1986 and has the largest share of the countrywide market. Positioned as a cold drink and alternate to cola drinks, its strength lies in the convenience attached to its usage. NESTLE JUICES encouraged by the consumer response to NESTLE ORANGE JUICE that was launched in 1996, the category of NESTLE juices was expanded with the introduction of Mango-Orange and Mango flavors in the year 2000. This has further strengthened the position of Nestle as leader in the value added/premium drinks market. Consumer response to these new flavors has been very upbeat and is expected to gain further. Now nestle company have launch following juice brand in Pakistan. Indulge in the pure pleasures of a healthy life! Nestle brings you a range of juices that will scintillate your taste-buds and add variety to suit every moment.MISSION STATEMENT

Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs andCreating solutions, Nestle contributes to your well-being and enhances your quality of life.