dml15 - aquent - matthew t. grant
TRANSCRIPT
Hey! Look at This!How to Spread the Word about Your Content
Matthew T. Grant, PhDDirector of Content StrategyAquent, LLC
@MattTGrant #DML15
What’s So Great About Me?
● Content strategist for the world’s first (and largest) creative and marketing staffing firm, Aquent
● PhD in Germanistik● 2 meters
@MattTGrant #DML15
How Did You Do That?
● Over 200,000 downloads of individual episodes
● Mailing list with over 400,000 names on it● Well-developed social presence
o @MarketingProfs = 261K followers
@MattTGrant #DML15
Classic Content Marketing
● Offer people content that is valuable in itselfo MOOCs on cutting edge technology & techniques
● Tie content to specific business goalso Need to attract people with cutting edge skills
@MattTGrant #DML15
How Did We Do That?
● Over 37,000 registrants● Over 43,000 enrollments● 30 years in business means = Big Database
@MattTGrant #DML15
PJA & The Earned Premium
http://www.slideshare.net/agencypja/earned-premium-112013//www.slideshare.net/agencypja/earned-premium-112013
@MattTGrant #DML15
Content Improves with Age
● 90% of HubSpot’s leads come from content that is older than a month.
● 75% of blog visits come from older posts.● (HubSpot’s Marketing Blog has over 5,000
posts!)
@MattTGrant #DML15
● Tell people about your content● Build an audience interested in your content● Go where the audience is● Sometimes you have to pay● Your content needs to be good● Listen to your audience
Lessons
@MattTGrant #DML15
● [email protected]● www.linkedin/in/matthewtgrant● https://twitter.com/MattTGrant
Get in Touch!
@MattTGrant #DML15
Photo Credits (Creative Commons)
● Boris Lechaftois - https://flic.kr/p/5bN58Z● Official LeWeb Photos - https://flic.kr/p/aUh5X8● Jan Ramroth - https://flic.kr/p/2XuJbH● Martin Terber - https://flic.kr/p/bxFrkR● Andrew Magill - https://flic.kr/p/y1nMn● Steven Depolo - https://flic.kr/p/7xvoCj● Travis Isaacs - https://flic.kr/p/6XDLbw