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CAPTUREF O R R E C R U I T I N G

PART 1

DMS

DMS CAPTURE FOR RECRUITING

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With Capture, you can extract information from any source–social media platforms (Linkedin & Twitter), email

signatures, titles, contact names, phone numbers, company names, excel spreadsheets–and generate valuable, clean

data about a prospect to improve your recruiting approach, and reduce research time.

DMS CAPTURE WILL HELP YOU: • Substantially grow your pipeline with faster lead generation.

• Identify and engage with prospects at a higher rate using permission-based direct dials and verified email addresses.

• Save time by exporting all captured contacts into your CRM automatically without creating duplicate records.

• Increase conversation and deliverability rates with complete company and contact information delivered in real time.

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Linkedin RecruiterFIELDS YOU GETWITH RingLead DMS Capture

Contact:• First Name• Last Name• Job title• Company Location• Zip Codes• Skills• Schools• Year of graduation• Employment Type

Firmographic:• Industry• Current Company

Contact:• Direct Dials• Mobile Numbers• Linkedin URL• Twitter URL• Birthday• First Name• Last Name• Job Title• Email• Company Location• Address 1• Address 2 • City• State• Country• Postal Code• State Code• Country Code

Firmographic:• Annual Revenue• Company Linkedin URL• Company Email• HQ Phone• Industry• Employee Count• Employee Location Count• Year Established• SIC• SIC Industry• NAICS• NAICS Sector Name

HOW DMS CAPTURE CAN ENHANCE YOUR LINKEDIN RECRUITER EXPERIENCE.

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The Laws of Internet Search to Power Capture 11 22 33Internet Search using

Capture search presetsCapture tips and example sites

In this article we will cover:

› The fundamentals of Internet search

› How to leverage built-in Capture search presets, as well as build your own

DMS Capture is an application that can revolutionize day to day tasks for recruiters. Capture is installed as an extension added to Google Chrome.

Using Capture, a recruiter can work with Client and Candidate data more efficiently.

IN THIS THREE-PART SERIES WE WILL COVER:


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To get a high-level of DMS Capture, watch the following video: https://vimeo.com/248017778


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FOUNDATIONS OF INTERNET SEARCH WHEN USING CAPTURE TIPS

The goal is to provide some fundamental guidance on how to use Capture, by helping

you understand the basics of Internet Search. In addition, when possible, to discuss

how to bring the technology into a real recruiting process that can be leveraged to find

more clients and candidate in your recruiting efforts.

Axioms are the simplest concepts that everything else is built upon.

Understand these basic concepts and you will become a Capture wizard.


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In this case to the right, Google report that it is bringing back over 1.0 million results.

This is not true.

Google only brings back about 600 REAL results for this search. Google, Bing, or other

search engines will never bring back more than 1000 results.

Are there only 700 Data Scientists on LinkedIn? Absolutely not. The challenge

is to use multiple searches to get at the total results.

The answer may not seem obvious, but it is actually simple. You must

create multiple permutations of the search in order to get

maximum results.

Axiom 1: Try To Get < 1000 Search Results Per Search

When using an Internet search engine, conduct your search with enough specificity that the search engine reports that

there are less than 1000 results. If you are doing a search that yields many thousands,

break up the search into a few separate searches.

Recruiters: Follow the logic that follows and you will be able to create a new candidate base from scratch.


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Method 1: Permutate on location.

For this example, we will target MidWest cities. We will start with the 10

largest cities in the Midwest by population. If you want to dive into this

project, follow this wikipedia link for the top 800+ cities

https://en.wikipedia.org/wiki/List_of_Midwestern_cities_by_size

Axiom 2: Split Searches (Permutate) To Get More Results

First, we have a challenge, we must convert the city names to the naming

format used on Linkedin, which ends up with the following list:

Greater Chicago AreaIndianapolis, IndianaColumbus, Ohio AreaGreater Detroit AreaGreater Milwaukee AreaKansas City, Missouri AreaGreater Omaha AreaCleveland, OhioGreater Minneapolis-St. Paul AreaWichita, Kansas

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Notice that the format of the locations is NOT consistent. Making this mistake can end up yielding ¼ of the full results.

If you are going to search LinkedIn by Area, make sure to search it how linkedin describes it, not how you think about it.

Now, back to the challenge. We want to search all 10 locations for Data Scientists. For your own searches, just replace “Data Scientist” with the title or titles you are looking for.

Here are the search strings needed

site:linkedin.com/in “Data Scientist” “Greater Chicago Area”site:linkedin.com/in “Data Scientist” “Indianapolis, Indiana”site:linkedin.com/in “Data Scientist” “Columbus, Ohio Area”site:linkedin.com/in “Data Scientist” “Greater Detroit Area”site:linkedin.com/in “Data Scientist” “Greater Milwaukee Area”site:linkedin.com/in “Data Scientist” “Kansas City, Missouri Area”site:linkedin.com/in “Data Scientist” “Greater Omaha Area”site:linkedin.com/in “Data Scientist” “Cleveland, Ohio”site:linkedin.com/in “Data Scientist” “Greater Minneapolis-St. Paul Area”site:linkedin.com/in “Data Scientist” “Wichita, Kansas”

Now that we have the searches, how do we automate them and get them into Capture?

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Axiom 3: Create Your Own Search Presets

Step 1:Click the Search Presets in the Capture Interface

Step 2:Click on “Create New Search”


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Step 3:Fill in Title, Description, Search String and press Save. At this point you can also choose the search engine to be used.


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Step 4:Locate your new search and add it to your favorites

Type in the search box (in this case, “Chicago” was used) to find the search you just built


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Step 5:Favorite your search by clicking on the star.


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Step 6:Test your search, press the RUN button.

After you press RUN, you will have the option to Execute or further edit your search.


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Step 7:Review Results

You no longer need to memorize long search strings. Now you can press a single button to get results.

BIG QUESTION:

How can we use what we just learned and get it into a regular process?


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In recruiting (and sales), the landscape of available people changes daily. So how can searching on time intervals be applied when using Capture? Using best practices, perform searches on a consistent basis. This is just a discipline that you can apply as needed.

To leverage Capture, we can create a modified search string to classify people by time at company. Here is a search string example:

In this case, we targeted people that have been “1 year and 1 month” in the current job of Data Scientist.

Axiom 4: Use Time to Your Advantage

How else can this be leveraged?


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How about Sales Managerswho are 1 month into a new job?

Axiom 5: Be Creative And Try New Concepts

Salesforce Administrators who have just completed 3 months on the job:


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Axiom 6: Build On Successful Processes

Now that we have the fancy searches, how to get them into Capture so we are not typing long search strings every time?

1. Go to Capture’s search presets 2. Create new search 3. Fill in the values for the search string

Notice the brackets < > around Enter Title and Enter months 1..11 this tells Capture to prompt you for these values when the search is used.

This search has already been added to Capture, but now you can see how it was done, so you

can develop your own searches.


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› Seek people when they have reached certain milestones of employment length.

Example: find people who have reached a milestone of 2 or 3 years.

› Use seasonality to your advantage. Teachers overwhelmingly start jobs in the fall with the new semester. Build search plans to maximize your candidate building efforts.

› Skill threshold. Looking for a Salesforce Administrator with 5 years of experience? If they were at one job this is easy to do.

What are some other possibilities to use this search in recruiting?


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START YOUR CAPTURE TRIAL NOW!


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THE RINGLEAD GUARANTEE


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ABOUT RINGLEADRingLead, Inc. is the fastest growing SaaS data management company on Long Island. RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information. Since 2003, RingLead has helped solve the dirty data problems of thousands of enterprises, Fortune 500 companies and small businesses across the globe.

Donato Diorio is a strategic advisor to RingLead and was the Founder/CEO of Broadlook Technologies, a company acquired by RingLead in 2015. Donato is the Data Scientist in residence at RingLead and is excited to be working with CEO, Chris Hickey and Executive Chairman / Head of Product, Russ Artzt to deliver RingLead DMS: the all-in-one data management platform.

Donato Diorio, Strategic advisor for RingLead

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