dmz 를 세계적 관광상품으로 positioning 하기 위한 imc 전략
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DMZ 를 세계적 관광상품으로 Positioning 하기 위한 IMC 전략. DMZ 활성화 솔루션 G O. Ad-hoc. 분단의 아픔을 간직한 독일의 베를린 장벽. 천혜의 자연을 간직한 세계 문화 유산 호주의 Great Ocean Load. 씨앗 분석. 01. DMZ 의 가능성. DMZ 가 앞으로 나아가야 할 방향 DMZ 의 ROLE MODEL. 분단의 아픔을 가지고 있는 베를린 장벽 ( 독일 ). 죽기 전 꼭 가봐야 할 명소중의 하나 Great Ocean Load ( 호주 ). - PowerPoint PPT PresentationTRANSCRIPT
PowerPoint
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Great Ocean Load 4
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Target DMZ ? Target DMZ ?20 1 20 65km How Positioning03DMZ ! FGI DMZ DMZ 65km . DMZ 21 How Positioning03 Travel weekly 2012 Ecotourism 25%, , UN 2002 Ecotourism Ecotourism, , Ecotourism 22 How Positioning03
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DMZ target benefit Concept Ideation04, .. DMZ 27GOGreen + Obtain : (,,) Green Obtain Concept Ideation04 28
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