do it in style (northern game summit 2012)
DESCRIPTION
TRANSCRIPT
“Do it in style”
Samuli Snellman
Lead Artist
Games I worked on
Companies I worked with
I’m going to talk about…
• What is art style in a game?
• So, Why is it important?
• How to be in-style?
• Wrap up: The “Take aways”
Why is it important?
• Supports gameplay
• Increases the overall value and experience for the player
• IP and Branding
• Creates a world a person actually wants to visit (and revisit)
How to be in Style
• Quality
• Consistent
• Flexibility
Quality
• Style should work technically.
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• Style should be understandable, immersive, and appropriate for your user.
Quality
• Style should tagline your art.
Quality
How to be in Style
• Quality
• Consistent
• Flexibility
• Style should ensure that visual expectations are met and detail is where it really matters.
Consistency
Consistency
Styleguide Art Bible
Styleguide
• For finding direction
Styleguide
✗
• For finding direction
• Eliminates what you don’t want
Styleguide
• For finding direction
• Eliminates what you don’t want
• Keep it simple
Art Bible
• Big investment
Art Bible
• Big investment
• Creates a vision that defines the game
Art Bible
• Big investment
• Creates a vision that defines the game
• Explains all key key categories
How to be in Style
• Quality
• Consistent
• Flexibility
• Style should be flexible, not fossilized.
Flexibility
• Style should be responsive to feedback and open for change.
Flexibility
• Style should be sensitive to the changing objectives, players, and mediums for which one is building a game.
Flexibility
Take Aways • Art style should: Help guide / support the game play / people
understand how the game works
• Builds theme, story, setting – an immersive feeling, empathy and connection to the characters Engages the users to stay, relate, connect, spend more through amotional binding.
• Increases the overall value and experience for the player • Creates a world that a person actually wants to visit. • Branding and IP • Importantly, meet the standards of the platform your on. i.e. Tight
competition in mobile/tablets. More console like production values are a common thing, and players expected more immersive art
• Be in-style by:
– Maintaining quality
– Being consistent
– Being flexible
Thank you.
