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DO NOW Write about a time when someone judged you based on what you look like instead of how you are.

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Page 1: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

DO NOW

Write about a time when someone judged you based on what you look like instead of how you are.

Page 2: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Persuasive Devices Continued

Testimonials1

Bandwagon2

Loaded Words3

Name Calling4

Card Stacking5

6 False Syllogism

Page 3: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Name CallingCalls others names, puts them down,

or tries to show them up in order to make themselves look better

Aka: mud slinging

Example:“Our competitor’s products break

down, fall apart, and just don’t do the job. Our product works perfectly!”

Why does this work?

Page 4: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

http://www.youtube.com/watch?v=VZPjJI0K7Bk

Page 5: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Card-Stacking

Presenting only facts that support one side; not telling the whole story

Examples: “Students should not have to wear uniforms because they are ugly, uncomfortable, and limit individual expression.”

“Barack Obama is the best President ever because he supports the right issues.”

Page 6: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

What is Bias?

Bias is an opinion about whether a person, group, thing, or idea is good or bad, which influences how you deal with it

It is similar to prejudiceSomeone or something that is biased

is one-sided

Page 7: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

How do you find bias?

Step 1: Look for any information you know about the creator/author (What does the author or creator want you to do? You may not always be able to find this information.)

Step 2: Look for specific word choice that shows an opinion (hint: should is word that expresses feeling or opinion)

Step 3: Decide what the author’s opinion of the subject is (example: positive, negative, for, against, and so on)

Page 8: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

http://www.youtube.com/watch?v=xiWTcVHdSFo

Page 9: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Premise: a statement upon which an argument is based; supporting details for an argumentConclusion: a position or opinion that a person comes to after listening to an argument

False Syllogism

An argument made of two premises and a conclusion, where the premises do not actually lead to the conclusion

Example: “National awards are given to great teachers. Mr. Weinstein has never won a teaching award. Therefore, Mr. Weinstein is not a great teacher.”

“Kids eat lots of ice cream in the summer. Kids drown in pools during the summer more than any other month. Ice cream makes kids drown in pools.”

Remember:

Just because two things are related doesn’t mean one caused the other.

Watch out for arguments that try to trick you by making you think that a problem is caused by something that’s not actually related to it

at all.

Remember:

Just because two things are related doesn’t mean one caused the other.

Watch out for arguments that try to trick you by making you think that a problem is caused by something that’s not actually related to it

at all.

Page 10: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Generalization

A generalization is a statement about all the members of a group that may be true in some or many situations but is not true in every case.

EX: Mr. Weinstein can’t dance, so all white people can’t dance.

Page 11: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

REMEMBER!

Generalizations lead to false conclusions!

http://www.allvoices.com/contributed-news/7154035-video-campaign-ad-racist-republican-senate-candidate-for-nevada-sharron-angle-says-no

Page 12: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Practice

Using your whiteboard, write down the correct answer to each question.

Page 13: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Practice with Author’s Bias

Which sentence shows the author’s bias? A. The talent show is on Wednesday. B. On Wednesday, there will be a talent show at 6:30

pm. C. The talent show at Gallup High will be on

Wednesday at 6:30 pm.

D. The amazing talent show with great acts will be on Wednesday at 6:30pm.

Page 14: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Answer: D

D. The amazing talent show with great acts will be on Wednesday at 6:30pm.

Why?Word choice that expresses an

opinion:The amazing talent show with great

acts will be on Wednesday at 6:30pm.Opinion appears positiveTherefore, the author is biased

toward the talent show

Page 15: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Practice with Author’s Bias

Which sentence shows the author’s bias? A. Video games can be played alone or with friends. B. Video game makers spend a large amount of time

creating the games we play. C. Video game makers are very lazy and should get a

real job.

D. Video game systems are common in the American household.

Page 16: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Answer: C

C. Video game makers are very lazy and should get a real job.

Why?Word choice that expresses an

opinion: Video game makers are very lazy and should get a real

job.

Opinion appears negativeTherefore, the author is biased

against video game makers

Page 17: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Practice with Author’s Bias

Which sentence shows the author’s bias? A. Sonic, with its disgusting food, should be closed

down. B. Sonic serves many different types of soda and

food. C. Sonic is about to begin serving food 24 hours a

day.

D. Sonic can make a burrito over 1 million ways.

Page 18: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Answer: A

A. Sonic, with its disgusting food, should be closed down.

Why?Word choice that expresses an

opinion:Sonic, with its disgusting food, should

be closed down.Opinion appears negativeTherefore, the author is biased

against Sonic (anyone agree?)

Page 19: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Definition:

Puts opponent or company down and talks trash about them

Page 20: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Name Calling

Page 21: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Definition:

Presenting only facts that support one side; not telling the whole story

Page 22: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Card Stacking

Page 23: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Definition:

An argument made of two premises and a conclusion, where the premises do not actually lead to the conclusion

Page 24: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

False Syllogism

Page 25: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

My opponent is a flip-flop man who cannot make up his mind. He changes mind with the breeze! How could anyone follow such a weak-willed flip-flopper?

Page 26: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Name Calling

Page 27: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Jared lost a lot of weight and he eats Subway. All people who eat Subway will lose weight.

Page 28: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

False Syllogism

Page 29: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

“Sacramento politicians like Jerry Brown are fighting me every step of the way because I’m running for governor to clean up the mess he’s made.”

-Meg Whitman

Page 30: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Name Calling

Page 31: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

A medicine commercial spends 30 seconds showing how the product is guaranteed to cure the common cold. In the last five seconds a large list of side-effects is shown in small type that can not be read entirely.

Page 32: DO NOW Write about a time when someone judged you based on what you look like instead of how you are

Card Stacking


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