Do Political Signs Work? Learn How To Run

Political Legal Sign Campaigns

We’ e all see the . E er ele tio ear, dri e do a street i the ou tr a d o e ill fi d fields upon fields of political signs stuck out of front yards, hanging off of fences, and pinned to trees.

The ’ e ee used for de ades politi al a didates fro all alks of life. The ’ e ee used consistently for one single reason – because they work.

The ultimate goal of a political yard sign is to take a passer-by and convert them into a vote for your

part . It’s as si ple as that. Ho to use our political sign effectively however is a little more

complicated. Here we examine how to use them correctly and why they remain a valuable

component to any campaign.

You’re building a brand

The same reason that we see politicians joining up for Twitter, pushing campaign video messages

through YouTube, visiting local businesses, and making the rounds to anywhere that will take them,

it’s all atte pti g to uild a e re og itio i the i ds of oters. Voters ust k o our a e a d ust k o hat it is the ’re oting for. An effective yard sign gets either your picture and name or

just a name out there to voters and it lets them know who to vote for in their neighborhood.

This is your friendly reminder to vote

Let’s fa e it. You’re ot goi g to i o er a perso ho has already decided that they want no part of

ou. That’s just the realit . What a effe ti e sig ill ork to ards is re i di g the asual oters that are i to our platfor ut perhaps ould ’t o sider the sel es to e a part of our ase, to turn out o Ele tio Da . Voter tur out is ru ial to a politi ia ’s a paig . With our politi al sig , ou’re i for i g the pu li of the date o hi h the a ast their allot. The easier it is for them to do so, the more likely that they will.

Create a conversation amongst neighbours

By having an everyday supporter display your sign in their front yard, they are putting their name

e t to ours. This appro al a lead others to side ith their trusted eigh ours’ judge e t. Perhaps a discussion between neighbours, co-workers, or family may even take place. A person who

believes in their candidate enough to put their name in their front yard may be able to persuade

oters i that politi ia ’s fa our.

Give voters an opportunity to express their support and voice an opinion

Effective political yard sign strategies mean giving your supporters a chance to show their support. In

a orld here parti ipatio rules all, ou’re gi i g the the opportu it to feel like the are ot o l heard by their candidate but that they are participating in the process. This level of connection with

oters is i tegral to pulli g off a su essful a paig . Voters are ’t oti g for a a didate. The are voting for a part of themselves that they see in that candidate and in a person who they feel a certain

level of connection with.

Gets your name out there in a difficult market

It can be challenging to get your name out there in a market where a municipal election is being

overshadowed by voting on a nationwide and/or state/provincial level. Political signs are a great way

to introduce a candidate to the public just as a human being and not necessarily with a platform. Just

a name, a face, and a colour, for some, will be enough to persuade them to cast their vote in that

a didate’s fa our. There’s great e efit to letti g people see the hu a ei g ehi d the mechanical nature of political campaigning.

These are five important ways in which a political sign campaign can be used effectively and

efficiently. They work for these reasons. It’s i perati e that a politi al sig a paig is lau hed legall a d does ’t ross a ethi al li es. Ea h state a d/or pro i e has their o set of la s a d regulatio s that set the sta dard for ho these a paig s are to e ru . It’s i porta t to k ow what

a e do e a d hat a ’t e do e.

After getting informed on the laws that apply to your area, have fun with it. This is just like any other

aspect of a political campaign. Create interest, generate buzz, and increase recognition for yourself

with a successful political sign campaign.

See more at: http://signworld.org/do-political-signs-work-learn-how-to-run-political-legal-sign-

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