do you need e-commerce or marketplace?
DESCRIPTION
PixelCrayons create online marketplaces embedded with powerful tools for the merchants to effectively showcase their products and connect them to customers. - PowerPoint PPT PresentationTRANSCRIPT
Content● Introduction
● 10 common differences
○ Level of investment
○ Technological difference
○ Inventory catalog
○ Scalability
○ Customer relationship
○ Benefits of marketing
○ Breakeven and Cash flows
○ Search & Navigation
○ Tracking metrics
○ Sales volume
● Important factors in choosing a web technology provider
● How we can help?○ Key Features of our Online Marketplaces & Auction sites:
○ What we offer
Introduction
“In the common sense, we often consider an e-commerce store
and an online marketplaces the same thing. But there are some
underlying differences that differentiate both of them.”
Level of investmentTechnological differenceInventory catalogScalabilityCustomer relationshipBenefits of marketingBreakeven and Cash flowsSearch & NavigationTracking metricsSales volume
To read in detail, follow next slides...
10 Common Differences
In general, an e-commerce website demands a larger investment, as you need to
invest significantly on products to maintain your inventory. With a large stock, you will
be in a position to offer a great range of offerings to your customer.
On the other hand, you can start a marketplace with a low investment where your
sellers are responsible for the inventory and you just provide them with the storefront
to carry out the business.
1. The level of investment:
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T: +1 347-630-9630
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UK Number:
T: +44 1923-606-162
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Australia Number:
T: +61 2-8015-5687
(1300 - 2300 HRS AEST)
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From Next Slide..
For building an e-commerce website, there are different solutions available, which
include Magento, Shopify, Prestashop and others. But for building a marketplace,
different technologies are required.
Building a marketplace often requires more comprehensive efforts and there are
very few solutions available on the market. There are various plugins/extensions
available in the market for Magento, Shopify and others which can be integrated to
make the ecommerce store to marketplace.
You would require experts who can help you in online marketplace development and
help you in integration of extensions as well.
2. Technological Difference:
In case of an e-commerce website, you may have to maintain a large inventory in
order to offer your customers more choices. Since you own the products in your
inventory, you may come across the issues related to unsold goods and may have to
throw stock clearance sale to get rid of the unsold stock.
But a marketplace offers you a more flexible choice and you can just deactivate the
products that are not selling for a long time, and you never bear a cost to maintain
your stock in a marketplace.
3. Different Inventory Catalog:
US Number:
T: +1 347-630-9630
(0400 – 1330 HRS EST)
UK Number:
T: +44 1923-606-162
(0900 – 1900 HRS GMT)
Australia Number:
T: +61 2-8015-5687
(1300 - 2300 HRS AEST)
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From Next Slide..
When adjudged on the scale of
scalability, a marketplace
seems to be a more stable
model. Since the investment
level is low and products are not
owned by you in a marketplace,
it has less financial risks as
compared to a traditional e-
commerce store.
4. Scalability:
The success in the online domain lies in building your reputation with your
customers. In an ecommerce business model, you own the products and hence
can respond to customer queries in a speedy manner.
On the other hand, in a marketplace, your role is
more like a mediator and you rely more on your sellers
to provide information to your customers.
5. Customer Relationship:
A marketplace enjoys more marketing benefits, as it indexes a large range of
products from a particular sector. It allows sellers to market their products individually
and which adds to the promotions of the marketplace itself.
On the other hand, an e-commerce stores rely on Google Adwords and promote
specific product categories where the competition is crucial among different e-
commerce players.
6. Benefits of Marketing:
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T: +1 347-630-9630
(0400 – 1330 HRS EST)
UK Number:
T: +44 1923-606-162
(0900 – 1900 HRS GMT)
Australia Number:
T: +61 2-8015-5687
(1300 - 2300 HRS AEST)
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From Next Slide..
An e-commerce store generally requires a larger setup investment and hence the
break even time may be quite longer despite a significant cash flow.
But in case of a marketplace, the profit margins are higher and the cash generated
could be invested again to diversify the business.
7. Break even & cash flow:
In a marketplace, the products are offered by multiple vendors and are organized in
a catalog.
While in an e-commerce sites, products are arranged based on categories.
Thus, there is a difference in navigation patterns and the search filters are designed
using different parameters in both the cases.
8. Search & navigation:
A marketplace can better track its sales and also the performance of the vendors. Thus, it
can have a better insight to choose the product portfolio and enhance its sales.
9. Tracking metrics:
A marketplace needs to sale a larger volume in order to earn the same profit margins
that an ecommerce site earns. Since a marketplace has to handle more number of
transactions, it needs to focus more on the automation.
9. Sales Volume:
US Number:
T: +1 347-630-9630
(0400 – 1330 HRS EST)
UK Number:
T: +44 1923-606-162
(0900 – 1900 HRS GMT)
Australia Number:
T: +61 2-8015-5687
(1300 - 2300 HRS AEST)
Continue Reading
From Next Slide..
Important factors in choosing a web technology providerWhile choosing a technology partner for an e-commerce site development, the focus
should be more on choosing a company that has experience in the e-commerce
domain.
From designing a storefront to the shopping cart solution, the developing company
should have the desired expertise.
One can check the portfolio of the company and can get to learn about the e-
commerce stores or the marketplace developed by it.
This will give you an idea about their capabilities and technological expertise.
How we can help you?PixelCrayons is a best digital agency that
has a vast experience in the e-commerce
and online marketplace domain.
The company has a team of developers who
are well versed in the new technologies and
can build multi-vendor sites in affordable
budgets.
We can help you in making online
marketplace as per your requirement and
budgets.
Key Features of our Online Marketplaces
Ability for users to quickly and easily list their products
Online Payment Integration with all payment gateways
User friendly administration console which allows you to keep track of bids placed, auctions won,
prices, commission charges, user details etc
Advanced search filters and functionality allowing the customer to specify additional criteria
when comparing items
Easy to use product management system
Instantly generated reports and statistics for all your sales
Reliable, robust and 100% secure system
Development of customized UI themes
Dedicated support and maintenance
What We Offer?Dedicated support and maintenance
Development of customized UI themes
Reliable, robust and 100% secure system
Ability for users to quickly and easily list their products
Instantly generated reports and statistics for all your sales
Easy to use product management system
Online Payment Integration with all payment gateways
Reach Us At :-
Facebook : https://www.facebook.com/PixelCrayons
Twitter: https://twitter.com/PixelCrayons
Google+: https://plus.google.com/+Pixelcrayons/posts
LinkedIn: https://www.linkedin.com/company/pixelcrayons
Contact Details
US Number:
T: +1 347-630-9630
(0400 – 1330 HRS EST)
UK Number:
T: +44 1923-606-162
(0900 – 1900 HRS GMT)
Australia Number:
T: +61 2-8015-5687
(1300 - 2300 HRS AEST)
www.pixelcrayons.com
Thank You!