Do2Done

DE-CLUTTERYOURLIFE

Overview

• Product Objective• Customer Personas• Product Planning and Positioning• Business Model• Product Requirements and

Development• Other Factors

PRODUCT OBJECTIVE

Purpose

What is the Job to be Done?

Customer Interviews

1) Why do you use a to-do list? What is the primary value it provides you?

2) What does your to-do list tracking workflow look like? The more you can say the better! (e.g. do you start every morning? do you move items from the previous day to the new day? do you prioritize your items? how often do you refer to your to-do list?)

3) What is the one thing you wished X could do to make it better? How do you work around this now?

Customer Insight

The better a to-do list supplemented someone’s normal

workflow, the better it was received

So, what is the Job to be Done?

Tasks!People just want to get sh*t done.

The more, the better

CUSTOMER PERSONAS

Alan• 30 years old• Front-end dev• Productivity nut• Addicted to trying new

things all the time• Loves 4 Hour Workweek• Often described as “intense”

“Man, life is too short. I want to maximize my impact while I can. Unfortunately, there is so much

wasted effort on mundane things.

I’m always looking for awesome ways to get more efficient, agile and productive at work

and my personal time. I find I learn a lot more and enjoy a lot more things that way.

Sarah• 33 years old• Mother of two• Wife• Banker

• Scatterbrained• Loves hanging out with her girlfriends and also her family

“I’m so busy! Balancing a hectic job and my personal life can get nuts!

I’m up to my neck in post-its to remind me of things because so much is going on in my life. It’s too bad I can’t carry my post-its

with me though or archive them …

BUSINESS MODEL

PRODUCT REQS & DEV

Rough Road Map

ACT IGet the basic product experience right

ACT IIGo cross-platform

ACT IIIBranch into social task management

Requirements Quadrants

DELIGHTNEED

NOTURGEN

T

URGENT MVP MVD

Phase 2 Phase 2-3

Requirements Quadrants

DELIGHTNEED

NOTURGEN

T

URGENT

• Create new to-do list• Create new tasks• Delete completed tasks• Move order of tasks• Prioritize tasks as HIGH or LOW

• Create multiple to-do lists• Add tagging to an entry• Move a task across lists

• History of tasks completed• Add browser plugin• Add calendar/time entries

• Add desktop app for Win/Mac• Add voice support

How might order of reqs change?

• Usage metrics/user feedback might show unexpected learnings

• Technical difficulties• Time line changes• Product vision changes

Possible Engineering Concerns

• Feature implementation is harder than initially anticipated; need more resources or time

• “I have a better way to meet that objective”

• “This is too simple/trivial – needs more features”

Other Factors to Note

Lots of competitors and free apps in this space, but one stands out:

• > 7m downloads on iPhone and Android• Cloud based• Great UX and UI• Supports voice• Raised funding

• Supports social sharing of to-dos• Team of linguistic experts• Clever affiliate revenue model

Consumer switching costs to other to-do tools is very low

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IN CONCLUSION