dobi dobiku
TRANSCRIPT
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DUK 4022
ENTREPRENEURSHIP
TITLE: MALAYSIAN AND JAPANESE
ENTREPRENEURS
NAME: AHMAD FIRDAUS BIN AZMI
CLASS: 4 HORENSO
ID. NO.: K29-208-0007
ENTREPRENEURS:
LECTURER: PUAN RAUDAH BINTI MOHD ADNAN
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TABLE OF CONTENTNO TOPIC PAGE
1 1.0 Executive Summary
2 2.0 Purpose of Business Plan
3 3.0 Companys Background
44.0 Companys Vision and Mission4.1 Vision4.2 Mission
55.0 Product or Services5.1 Product Identification
5.2 Features / Benefits
6
6.0 Organization Management6.1 Organization Structure6.2 Function and Responsibility6.3 Salary & Reward (Salary, Allowance, EPF, SOCSO)6.4 Management Budget (Salary, Rental, Water & Electricity,Stationaries & Furniture)
7
7.0 Marketing Planning7.1 Customer (Target Market)7.2 Competitors (SWOT Analysis)7.3 Price7.4 Promotion
8
8.0 Operational Planning8.1 Premises Location (Address, Map, Facilities)8.2 Premises Layout8.3 Machine, Equipment or Raw Material Budget8.4 Workflow Process
9
9.0 Financial Planning9.1 3 Years Forecast of Cash Flow9.2 3 Years Forecast of Income Statement9.3 3 Years Forecast of Balance Sheet
10 10.0 Summary
11 11.0 Appendix
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Executive Summary
Business plans were prepared for financing from the agency financiers / banks under [name ofFinancing Scheme] for my projects Laundry is the name of the business at [location].
Armed with knowledge through courses organized by the laundry business of [the agency /company] and the practical work experience for 3 months at a laundromat in the [location], Idecided to open my Laundry at an estimated cost of the project [250, 000].
The cost of the project includes the purchase of equipment and shop premises, renovation ofpremises, purchase of stock, pre-operating expenses and working capital. Of this amount, Idecided to get help financing [name of financing scheme] of [RM200, 000], while my contributionwas of [RM50, 000].
[Location of the proposal] I found was a strategic location for the Laundry business because it iseasily seen and easily accessible from major roads. Surroundings are also ideal because it islocated at the premises of the business center [towns ABC] surrounded by [5] and there arehousing units [2] units of condominiums and [2] apartment nearby.
With a moderate level of competition [3] fruit Laundry available, I believe we can compete withthem in control of about [25%] of the size of the market with strength in service quality andreasonable price.
My laundry products, among others, will include normal cleaning, laundry comforter / toto,washing bedding, curtains, blanket, cushion pads, rubbing laundry service, dry cleaning, such asbaju kurung sets, coats, blazers, jackets, suits (coat and pants) shirts, T shirts, jeans, pants and
others.
Based on current market trends, the observations I found that the increasing demand for laundryservices, especially to young people who are busy cleaning and also the demand for 'drycleaning' which has given its standard of living of the growing population.
My observation is that the future scenario is a bright laundry business based on populationtrends and lifestyles who want comfort and quality services quickly, efficiently and efficiently.
I hope with the help of [financing scheme] will be able to realize my business plan and further todevelop its potential for economic development and enhance Bumiputera entrepreneurs in retailand laundry business in particular.
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Purpose of Business Plan
When we decided to open up this laundry we already think seriously about our
prestigious business plan. We already listed up our purpose for our business plan. The business
plan is prepared by Kedai Dobi Suci Murni for the purpose of obtaining working capital loan from
MAYBANK Bank for the amount RM 50,000.So, below is our other purpose of setting up our
business plan:
i) We want to know detail how we will run our business from now on. It is very important
as we must have future business plan as guidance for us in running our business. It
is hard to know what is wrong or weakness in our business if we didnt have thebusiness plan ourselves.
ii) We want to know well our management team who will run our business smoothly.
iii) We want to know the marketing strategy in doing our business.
iv) We want to identify the methods in which you will interact with our customers.
v) We want to let the investors or bankers to know what our business is about. So, they
can future decide about the investments or loans.
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Companys background
Name of company : DOBI SUCI MURNI SDN.BHD
Business Address : DOBI SUCI MURNI SDN.BHD
SA 15-B, Lorong Pandan Perdana,
Pandamaran, 42050 Klang,
Selangor Darul Ehsan
Correspondence Address : DOBI SUCI MURNI SDN.BHD
SA 15-B, Lorong Pandan Perdana,
Pandamaran, 42050 Shah Alam, Selangor
Darul Ehsan
Email Address : [email protected]
Telephone Number : 03 - 45678904
Fax Number : 03 - 45678906
Form of Business : Sendirian Berhad
Main of Activity : Provide all laundry services.
Date of commencement : 10 OCTOBER 2010
Date of Registration : 10 OCTOBER 2010
Business Registration Number : H568930-A
Name of Bank : CIMB Bank
Bank Account Number : 06748399287574
mailto:[email protected]:[email protected]:[email protected] -
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Our Visions and Missions
Visions
1) Our restaurant is a place where people come to relax, have a good time, and enjoy a
great meal. From the moment our customers walk in the door, they are greeted by a
warm atmosphere, subtle music, and friendly and courteous staff.
2) Our boutique is a place where our customers can come to buy a large collection of
dresses and accessories that can be wearing by all.
Missions
1) To provide our customers with courteous, affordable, quality branded of dresses and
accessories in our boutique.
2) To provide our customers with various, delicious and affordable delicacies in our caf.
3) To provide continued customer satisfaction to my customers by giving them discounts,
offers, and coupons that can be used in our boutique and caf.
4) To earn the trust of our customers by giving them the best services and customers
center.
5) To be the first boutique caf that have branches in Malaysia and worldwide.
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ENCIK AFIQ AIMAN BIN MOHD SUKRI MARKETING MANAGER
Discounts and vouchers are the keys to success
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Service price list:
Regular Cleaning Services
Type Quantity Price (RM)
Clothing 1 2.50
Comforter 1 10.00
Toto Narita 1 15.00
Iron Service
Type Quantity Price(RM)
Shirt 1 1:20
Pants 1 1.20
Baju Kurung 1 2.00
T-shirt 1 1.00
Blouse 1 1.20
Dry Cleaning Service
Pair Type Quantity Price(RM)
Baju Kurung 1 12.00
Long Pants 1 5.00
T-Shirt 1 5.00
Carpets
Size Slices Price(RM)
5x7 feet 1 30.00
6x9 feet 1 45.00
7x10 feet 1 58.00
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THE TARGET GROUP
Local residents In our neighbourhood, there are so many housing areas and areas that
are packed with local citizens. Most of them dont have enough time to manage their dirtyclothes at home. So, they are our main target because most of them will look forward to a
laundry to wash their clothes.
Factory Workers Klang is a busy city with lot of factories and big companies that have a
lot of workers. Some factories do heavy jobs like welding, painting and so on. So, their
percentage of getting their clothes dirty is high. Most of them are too busy, so they can
wash their clothes at laundry.
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MARKET
Includes housing:
1) Nusa Idaman
2) Taman Bukit Indah
Factories around Klang.
The private hospital at around Klang
"Walk in" customers who rent apartments
hotels and chalets
MARKET SIZE
Nusa Idaman and Taman Bukit Indah is more than 4,000 units of housing. 70% of homes aremedium-cost houses over. If calculated calculate the length of a house of 5 people so more
people about 20,000. If 2000 (10%) who use the services laundry at the beginning of the market
size can be expected like follows: -
Population 10% of the
laundry service
use a laundry
service per
month
market size
month
market size a
year
20,000 person 2,000 person RM 50.00 RM100.00 RM 1,200.00
Competitors
There are no competitors now and in the best competitors almost at the Taman Jaya and Klang
Port is far more about 5 km.
Market Share
From the size of RM 1,200,000 per year, market share is estimated as follows: -
Bills Dealers % share Number of shareFirst four stores in the laundry 80% RM 960.000Nida LAUNDRY 20% RM 240,000
Total 100% RM 1,200,000
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Marketing Strategy
Promotion
Among the promotional strategies undertaken by Laundry Nida to offer and introduce
service are: -
1. To provide a more effective, efficient and right.
2. Provides business profile to all customers.
3. Distributing pamphlets and browser.
4. Maintain good personal relations with customers
Special promotion for special celebrate like Ramadhan, Syawal , Krismas, Chinese New
Year And Deepavali.
Special promotion to Merdeka Day for show something special to customer.
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.
Location
Location in a large roadside is a strategic location for customers to stop by and send and
retrieve clothing. Among the main route for residents in park nearby to go to Klang.
Prices
Pricing offered by the common market established competitors are other. Our company thing
something new but not very different with other competitors because we all have connect with
other competitor to expand our company. The special customer can get the special price with
take our service 15 time and above every month. This promotion can get with low price until half
price than real price.
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SWOT (Strengths and weaknesses, opportunities and threats)
STRENGTHS WEAKNESSES
Brand strength
Effective stride in new markets
Results of operations
Strong existing distribution channels
New shop
Competition with other shop
Type of product
OPPORTUNITIES THREATS
an unfulfilled customer need
New service
Equipment break down
Use product not suitable with customer
emergence of substitute products
Environmental Scan
/ \
Internal Analysis External Analysis
/ \ / \
Strengths Weaknesses Opportunities Threats
|
SWOT Matrix
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The SWOT Matrix
A firm should not necessarily pursue the more lucrative opportunities. Rather, it may
have a better chance at developing a competitive advantage by identifying a fit between
the firm's strengths and upcoming opportunities. In some cases, the firm can overcome aweakness in order to prepare itself to pursue a compelling opportunity. To develop
strategies that take into account the SWOT profile, a matrix of these factors can be
constructed. The SWOT matrix (also known as a TOWS Matrix) is shown below:
SWOT / TOWS Matrix
Strengths Weaknesses
Opportunities S-O strategies W-O strategies
Threats S-T strategies W-T strategies
S-O strategies pursue opportunities that are a good fit to the company's strengths. W-O strategies overcome weaknesses to pursue opportunities.
S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability
to external threats.
W-T strategies establish a defensive plan to prevent the firm's weaknesses from making
it highly susceptible to external threats.
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CIK SYAZANA BT MD RASHID OPERATION MANAGER
We serve only the best for our customers
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7.0 OPERATION PLAN
7.1 Location of Proposed Premises
Address : DOBI SUCI MURNI SDN.BHD
SA 15-B, Lorong Pandan Perdana,
Pandamaran
42050 Klang
Selangor Darul Ehsan
7.1.1 Map and Building Photograph or Visual
Klang Mapping
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7.1.2 Figure of Premises
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7.2 Information on Business
Address : DOBI SUCI MURNI SDN.BHD
SA 15-B, Lorong Pandan Perdana, Pandamaran
42050 Klang
Selangor Darul Ehsan.
Buildings : 2 storey shophouse
Floor Area : 22 X 75
Make : Concrete
Business Status : Business
Title : Freehold
Name of Owner : Mr. Raju a/l Ramasamy
Rental Period : 6 Years
Rental cost : RM2,000.00
Hours of operation : 10.00 am to 9.30 pm (Monday to Saturday)
9.00 am to 3.00 pm (Monday and Public Holidays)
Time does not operate : Will be notice if needed.
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7.6 Layout of Premises
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7.3 Factors in Selecting the Business Location
In doing a services business, location is a one of main important things that we should take it.
The factors of the selection business location are:
Located in a strategic places where surrounding with the area of people house and
industry area also the place that slowly want to build up as a famous town.
Nearly with the Port Klang which one there are gives advantages when we want to
get a supplier materials from other place take a little time, so from that the costing
become more minimize.
The business location provides the higher of services demand for laundry which one
there are a lot of private clinic and also general hospital that using a lot of
clothes/blanket that need to wash every day.
Location of people house where there are sending their clothes to wash.The good facilities contain in this location that provide a security from police
department, the daily user shop and also the bank to make the financial work more
faster.
Nearly with highway or main road that easier for us go to other places that far from
here that need our services and the time arrived on that place is shortest.
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7.3.1 Area Facilities
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7.4 Machinery and Equipment Needed
NO TYPE / MODELPRICE (RM) /UNIT
QUANTITYTOTAL(RM)
1 Wash machine PANASONIC 20 kg 3,850.00 3 11,550.00
2 Washer Dryers PANASONIC 20 kg 3,200.00 3 9,600.00
4 Dry Cleaning Machine PANASONIC 8 kg 900.00 1 900.00
5 Wall Fan FUJI AIR 26 250.00 2 500.00
6 Vacum Cleaner 850.00 1 850.00
7 Automatic Booster Pump 1,200.00 1 1,200.00
8 High Preasure cleaner 2,000.00 1 2,000.00
9 Iron Steam PANASONIC 2,500.00 1 2,500.00
10 Large Iron Board Steam 1,000.00 1 1,000.00
11 Renovation 4,000.00 1 4,000.00
12 Exhaust Fan 250.00 1 250.00
13 Air Condition 1,200.00 1 1,200.00
14 Fire Extinguisher 1,000.00 1 1,000.00
TOTAL 1 34,550.00
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7.5 Necessary Equipment
NO ITEM UNIT PRICE (RM) / UNIT TOTAL (RM)
1 Tagging Machine 2 50.00 100.00
2 Scales 1 300.00 300.00
3 Basket / plastic / rope / hanger 1 500.00 500.00
4 Water tank 1 600.00 600.00
5 Wiring 400.00
TOTAL 1,900.00
7.6 Flow Charts
7.6.1 Walk-In Customer Sales
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7.6.2 Customer sale contact
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7.7 Cleaning Materials supplier
Supply of cleaning materials purchased from suppliers as follows:-
NO SUPPLIER ADDRESS ITEM TERM(CREDIT /
CASH)
1 BOON ELECTRICALSERVICE
Lot 1320Jalan Kampung MelayuSubang40150 Shah Alam
Selangor Darul Ehsan
Machineryandequipment
Cash
2 DONE JOBMACHINERY
0087 AJalan Kemajuan Subang47500 Subang JayaSelangor Darul Ehsan
Machineryandequipment
Cash
3 SYARIKAT AMINAHHASSAN
PT 1989Lorong Haji KarimKm 16 2243100 Hulu LangatSelangor Darul Ehsan
Scales,basket,rope,plastic,hanger
Cash
4 RANGE CHEMICALSDN BHD
1090Jalan Sepang Jaya 28/3640400 Shah Alam
Selangor Darul Ehsan
Soap,softener,And other
materials
1 month credit
7.6 Maximum Production Capacity and Sales ( Monthly)
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Product Machine MachineUnit
Consumptionper wash
Capacityof EachWashing
MaximumCleaningCapacity
EstimatedMonthlysales (
Per Kg orSlices)
MaximumSales
Estimates(RM)
Daily(10
hours)
Monthly(276
hours)
WetCleaning
WasherDryers
33
60 minutes60 minutes
20 Kg20 Kg
600Kg600Kg
16,560Kg
RM3.50 57,960.00
DryCleaning
DryCleaningMachine
1 15 minutes 1 slice 40slices
1,104slices
RM8.00 8,832.00
66,792.00
Note: The third unit Washing Machine, Dryer and a third unit Machine Dry Cleaning, the
business has the capacity to produce Estimated Monthly Maximum Sales worth about RM66,
792.00
7.7 Business Strategy
Among the strategies that the service was arranged by the following:
To produce a high quality service and deal with all problems and customer complaints
as a guide for pushing further the knowledge in this field.
Accept employment in accordance with the capability and capacity that can be
completed only to maintain quality and ensure that customers receive the shipment
clothes according to schedule and at a reasonable price.
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