DOCUMENT #: GSC15-PLEN-31

FOR: Presentation

SOURCE: CCSA

AGENDA ITEM: Opening Plenary 6.5

CONTACT(S): weikai@catr.cn

Standardization activities on IPTV in CCSA

Kai Wei,CATR, China

Global Standards Collaboration (GSC) GSC-15

2

CCSA IPTV initiatives: Phase One• Task#1- overall issues, finished

IPTV scenario, requirements, architecture

• Task#2- sub-systems arch & framework, Aug 2009 CDN, DRM, security etc.

• Task#3- STB interface and interoperability, finished EPG, content delivery, service mgmt., terminal device mgmt.

• Task#4- quality monitoring, May 2010

CCSA Current IPTV Activities

Task#2, DRM, CDN FCD

Task#1,finished

Task#3,finished

Aug 2005 2006 2007 2008 2009

Task#4 finished

14 standards published

40 under development

2010

Phase Two Started

3

IPTV market development in China IPTV user base still grows sharply

• 4.6M (up to the end of 2009)

• Increase rate keep high: 111.7% against 08

• Estimated 14.5M by 2011 (Analysys Inc. 2010)

Data Source: CCID & CATR,2010

2003 2004 2005 2006 2007 2008 20090

50

100

150

200

250

300

350

400

450

500

0.00%

100.00%

200.00%

300.00%

400.00%

500.00%

600.00%

1.8 4.628.9

45

114.2

217.3

460

156.70%

528.01%

55.70%

153.80%

90.20%

111.70%

Subscriber

Rate

Su

bcr

ibe

rs(1

0K

)

4

Market focus is shifting

Emphasize on capability & quality optimization and openness

To support a more sustainable business model…

Now Next

--------------------------------------------------------------------

TV like service rich broadband app

Video definition SD HD & Mobile

TV & movie User generated content

Closed system Open system

STB Terminal Convergence

Fixed Mobile IPTV

…

5

Strategic Direction Accommodate requirements abstracted from

• real operational need

• identified IPTV market trends Keep in line with Global Standard activities

• adopt ITU-T IPTV recommendations as much as possible

• make contribute to the ITU-T IPTV activities and other SDOs

• liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs Strengthen cooperation with regional organizations

CJK

APT

6

Challenges Convergence introduces challenges

• To define Unified architecture which should support Practicable & Flexible Business model

• To open system capabilities to others, while the system must be manageable and in high level of security

• To provide many kinds of terminal device access to IPTV for personal and adapted application and content

7

Next Steps/Actions

Develop 2nd version of IPTV service requirements

• Call for new requirements from the industry

• Revise CCSA IPTV service requirements standard

Develop new version of CCSA IPTV Architecture

• Revise IPTV Architecture according those new requirements

• Add new capabilities, e.g. Ad insertion, audience measurement, mobility

management, UGC

• Expose capabilities (API) to third party SPs

Encourage members to participate IPTV work of ITU-T

Cooperate with other SDOs

8

Proposed Resolution [optional]

N/A

Supplement Slides——highlight of CCSA IPTV Standards

10

Framework - Open standard IPTV System Architecture

• An open standardized IPTV functional architecture and the components which were very clearly defined

• The division of the major components guiding the industrial chain division and development of IPTV in China, especially for the content providers and terminal manufactures

• An open environment for the rapid development of value-added services

Security ManagementService Management

BSS

Content Operation

OSS

Clients

Customer Serving

Subscriber Manageme

nt

Content Aggrega

tion

Content Protection

Encoding/Transcodi

ng

Strategy Manage

ment

Service Definition Cont

ent Protectio

n

Device

Authentication

Media Delivery

Storage

Delivery/Distribu

tion

Streaming

Balance/Control

Service Guide

Others

Unified UI*

EPG

Portal

Content Serving Engine

SP Management

Content Editing

A

C

D

E F

A1 A2 A3A4

H4

H3

H2

H1

C1 C2

C3

G

D1 D2

E1

E2

E3E4F1 F2

F3 F4

Operation/Maintenence

A5

System Monitoring

Content Manage

ment

A6

B2

Terminal Management

Subscriber Manageme

nt

Authentication BillingBilling

B

Terminals Others

H

B1

C4 C5 C6

Resource Manageme

nt

11

Browser-based Open Terminals

To develop different IPTV terminals to meet the demand of different users

• Individual software framework for IPTV terminal device, guiding the industry to develop a variety of terminal for different software requirement levels

• With the WEB technology, the browser-based EPG functionality enabling an open and flexible development environment of EPG user interface

• The comprehensive standards of set-top box middleware supporting third-party value-added applications

Hardware & Drivers

Operation System

Service ComponentsMiddleware

Applications

Interconnection interface - to achieve full interoperability between platform and terminals

• WEB technology with expansions in service management interface and EPG portal interface

• Media delivery interface supporting multicast, unicast streaming• TR069/SNMP technology in terminal management interface

Service Management

System

EPG Portal

System

Media Delivery System

Operation and Maintenance

Support System

Security Management System

Expand Service System

STB

A

B CD

EF

Service quality and performance monitoring technology

• Service quality/performance parameters and statistics analysis /definition

• Distributed monitoring points， different monitoring methods based on IPTV system architecture and implementation

• Centralized management platform for effective and convenient analysis and statistic

• identifying and locating faults as soon as possible In the event of a failure, to improve the operation and maintenance system in reducing response time and ensuring service quality

IPTV Platform and Network

Main Server

Administrator

CLIENT

Database

Data Collection

Data Collection

CLIENTCLIENT

Monitoring AgentMonitoring Agent

检测检测

Media Delivery System

• IP-based private network

• Streaming media as the main Distributed target

• Framework agnostic to any bearing network

Service Management

Content Operation

MediaManagement

NodeManagement

Media Routing Media

Control

MediaServing

MediaStorage

Client

(Pre-Processing)Media

Distribution

Media Delivery

Digital Right Management• Independent content key

management and authorization management

• Supporting different privilege levels and domains

• Customized for the co-operation situation of China's IPTV

• Supporting the multi-service integration of complex applications

• Compatible with a variety of international standards including OMA

CCSA IPTV Interoperability TestingLarge-scale interoperability conformance test

• Purpose:– Verifying and Supporting the work of standardization– Continuously improving standards with practical and operational experience

• Test:– A series of interoperability events from May 2007 to October 2008 organized by MIIT,

CCSA and CTC– Participating platform manufacturers: over 6– Participating STB manufacturers: over 15

• The first successful and fully interconnections between terminals and platforms• Effective promotion for the standardization and development of IPTV Industry• IPTV systems and STBs support AVS codec

FiberHome

…………

17

Thanks for your attention