dominating your local competitors, how residents of dfw find businesses online: dfwseo september...
DESCRIPTION
A survey was conducted to see what it is that local businesses are looking for online, and how they interact with local business websites and social media. Many of the results and conculsions are presented in this slide deck. For the full report download the whitepaper: http://wrightimc.com/dfw-local-web-usage-study/TRANSCRIPT
Presentation Title Here
Tony WrightCEO & Founder, Wright IMC
Dominating Your Local Competitors: How Residents of DFW Find Local Businesses
Joe Youngblood
Senior Specialist
Survey Says….
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75%
71%
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Using this Data for Domination
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Focus on Google & Facebook Ads
Test, test, test, tweak, test, test, test
Advertise on Local Blogs
Dominate in Search
• Put your phone number in the meta description• Claim all local citations available • Optimize Google, Yahoo, Bing local entries• Use Schema.org for your address info• Place address and phone number on local
facing pages• Encourage reviews, maybe even on your own
site (I’m looking at you restaurants)
Dominate in Social
• Claim Foursquare, Facebook, Yelp• Have a Twitter, Pinterest, Instagram• Encourage Check-ins via contests, coupons, etc…• Engage with good content• Facebook: Place phone number in your header
image• Instagram / Pinterest: if a product provide pricing• Use Facebook Open Graph Tags• Use Twitter Cards• Encourage / Incentivize people to recommend you
in social circles
Dominate in Design
• Plan on updating website design / layout every 4 years to keep from getting stale
• Use 99designs.com, Themeforest, microlancer, or other similar sites for low budget new designs
• Use UserTesting.com once a year to test the UX of your site, find problems that need to be fixed*
• Use CRO to experiment with new designs and layouts
Dominate on Your Site
• In mobile versions of your site have your phone number clickable at the top of the screen
• Provide landmarks / directions / mapping ability on your website for each location
• Make sure your address / phone number is added to each locally targeted page
• Provide clear calls to action to encourage conversions / sales
Download This Whitepaper
http://bit.ly/1fR59zq
FIN
STAY IN CONTACTmore awesomeness to come from the WrightIMC team
Twitter: @YoungbloodJoe
Blog:WrightIMC.com/blog