[email protected] accenture · 2009-08-06 · © new paradigm 2008 1 wikinomics winning the war...

© New Paradigm 2008 1

WikinomicsWinning the War for Talent

in a Multi-Polar World

Don Tapscott,Chairman, New Paradigm

a BSG Company

[email protected]

AccentureApril 9, 2008


Four Drivers for Change


WEB 2.0WEB 2.0Web 2.0

The Net Generation

The Social Revolution

The Economic Revolution


Web 2.0

TRUE

MULTIMEDIA

BROADBAND MOBILITYWeb 2.0

THE

THIN

G

GEO-SPATIALITY

WEB SERVICES

INTEGRATION

Web 2.0

The Net Generation




WEB 2.0WEB 2.0

THE NET GENERATION

THE NET GENERATION




The Demographic Revolution

Web 2.0

The Net Generation




The Birth Rate: Boom, Bust and Echo

Web 2.0

The Net Generation




School Enrollment

Web 2.0

The Net Generation




The Louder Echo

Web 2.0

The Net Generation




Population Pyramids Differ Greatly Across Countries

Web 2.0

The Net Generation




Digital Natives – The Net Generation

Web 2.0

The Net Generation




The Generation Lap

N-GenersTheir Parents

Web 2.0

The Net Generation




The Net Generation

Web 2.0

The Net Generation



Video available for viewing online at www.newparadigm.com


The Net Generation Norms

Web 2.0

The Net Generation




52 Jobs In 52 Weeks

Web 2.0

The Net Generation




Series ‘A’ Financing For a 6th Grade Entrepreneur

Web 2.0

The Net Generation




From Web Troll to WSJ Lawyer of the Year

Web 2.0

The Net Generation




Selling An Equity Stake – In Himself

Web 2.0

The Net Generation




Building Alumni Networks

Web 2.0

The Net Generation




Recruiting – Start Early, Build a Reputation

Web 2.0

The Net Generation




YOUR NAME HEREAddress Line 1Address Line 2City, State, Zip CodeHome Phone (000) 555-2468

OBJECTIVE: Your own entry goes here.

QUALIFICATIONSUsing action words to maximize the impact, describe how your background and strengths would make you a strong candidate for the position you are seeking. This section should be concise, contain action words, and should sell your most marketable abilities.

EDUCATION19xx-19xx Degree obtained, school name19xx-19xx Degree obtained, school name

EMPLOYMENT19xx-19xx Position, Name of Company

In the same manner as above, describe your first job responsibilities. Be concise; remove all unnecessary words and phrases. Include the specific results of your actions or decisions to demonstrate your contribution.

19xx-19xx Position, Name of CompanyIn the same manner as above, describe your next (or current) job.

19xx-19xx Position, Name of CompanyIn the same manner as above, describe your next (or current) job.

REFERENCESName, phone number, and email if desired

The Old Resume

Web 2.0

The Net Generation




WHAT I KNOW• computer programming• operating systems: Unix (Solaris, BSD, Linux), Windows, 98/NT200/XP• Languages: Perl, DBI/DBD, SQL, HTML/DHTML, GENESIS, Matlab, Make,

CSS, SSI, XML, Javscript, Microsoft Visual C++, MFC & Win32 API, Java Applications, Netscape Enterprise Server

• informal marketing & research• viral marketing through personal contacts, informal network of fellow

programmers contributing to my blog for “first run” beta testing

WHERE I’VE DONE IT:• Blue Ocean Networks, Toronto, 2003 - present: Currently in charge of

programming for new suite of efficiency seeking software, with clients including TD Bank and General Motors

• NaviCom, Ottawa, 2002-2003: Designed airline booking system with over 10,000 daily users

• BeerMe.com, Toronto, 200-2002: Designed and managed an e-commerce interface selling products tied to a moderately popular webzine

• MIT, 1996-2000: Graduated with high honours with a Bachelor of Science in Computer Science. Pretty self-explanatory. ;)

• www.sanjivsplace.com, 2002-present: my blog serves as an informal network of fellow-minded programmers, where I often test out new programming concepts and ideas with some 65. Check it out. It’s a neat little spot!

HOW DID I GET THIS KNOWLEDGE• University This, College that• Past jobs• Hobbies, extras

WHO I KNOW & WHAT THEY KNOW• I currently have 1027 people in my address book. Make that 1,053. I just

joined an email gropu through an informal hockey league I play in• My contacts can be divided in the following ways:

•Area of Interest: Fight top flight professors in Computer Science, English literature, Physics, Philosophy, Environmental Science• Locations: Silicon Valley, Silicon Valley North, Route 69, Greater Toronto Area, New York, India• Industries: Computer Programming, Financial Services, Automobile, Marketing and Public Relations, Transportation and Travel, Beer Producers, Music and Film• Specialists: Computer programmers, University Professors, Marketing & Communications• Close contacts: Computer programmers, hockey players, friends, etc.• Broader acquaintances: Professional associations, including the association for Computer Machinerary and Computer Professionals for Social Responsibility

WHO I WANT TO MEET:• Steve Jobs, Larry Page and Sergey Brin, Barack Obama, Brian Eno, Nicole

Kidman, people who can play left defense on my hockey team

WHAT I WANT TO LEARN & CREATE• How to incorporate viral marketing campaigns into software development• More “obeject oriented” programming languages, including Dylan, Small Talk,

and Haskell• Hanggliding, Surfing, How to play bass guitair

Sanjiv Patel, B.S. (Computer Science) [email protected], AIM: sanjiv123, cell: (647) 264-0001, blog: www.sanjivsplace.com

The New Resume

Web 2.0

The Net Generation




Opportunity to Display Full Set of Skills and Specialties

Web 2.0

The Net Generation




WEB 2.0WEB 2.0

THE NET GENERATION

THE NET GENERATION

THESOCIAL

REVOLUTION

THESOCIAL

REVOLUTION




The Rise of Collaborative Communities

Flickr beats Kodak Gallery

vs.Web 2.0

The Net Generation



http://www.oneweekjob.com/



YouTube beats MTV

vs.Web 2.0

The Net Generation





Facebook beats Match.com

vs.Web 2.0

The Net Generation





Wikipedia beats Britannica

vs.Web 2.0

The Net Generation



http://www.epinions.com/

http://www.consumerreports.org/cro/home.htm



Blogger.com beats CNN.com

Web 2.0

The Net Generation



vs.

http://www.makepovertyhistory.ca/

http://www.lls.edu/


Mark Zuckerberg

Web 2.0

The Net Generation




Alex Tapscott’s Wikinomicists Community

Web 2.0

The Net Generation




WEB 2.0WEB 2.0

THE NET GENERATION

THE NET GENERATION

THE SOCIAL

REVOLUTION

THE SOCIAL

REVOLUTION

THE ECONOMIC

REVOLUTION

THE ECONOMIC

REVOLUTION




Sound Familiar?

Where Talent Resides: From Inside to Inside + Outside


New Competitive Space

ExtendedEnterprise

Industrial AgeCorporation

ValueCreation

Critical ResourcesPhysicalFinancial

Knowledge

Self-Organization

TraditionalHierarchy

MassCollaborationWeb 2.0

The Net Generation



BusinessWebs

The Economics of Collaboration


The Old Model


The New Model: Turning Business Inside Out


Harnessing Talent in the Age of Collaboration

A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.

Web 2.0

The Net Generation




WEB 2.0WEB 2.0

THE NET GENERATION

THE NET GENERATION

THE SOCIAL

REVOLUTION

THE SOCIAL

REVOLUTION

THE ECONOMIC

REVOLUTION

THE ECONOMIC

REVOLUTION




The Perfect StormThe Perfect Storm


1. Peer Pioneers

2. Ideagoras

3. Prosumers

4. The New Alexandrians

5. Open Platforms

6. The Global Plant Floor

7. The Wiki Workplace




1. Peer Pioneers – We Are Smarter Than Me



1. Peer Pioneers



1. Peer Pioneers

http://images.google.ca/imgres?imgurl=http://www.corante.com/mooreslore/archives/images/CNN-logo.jpg&imgrefurl=http://www.corante.com/mooreslore/archives/internet/&h=146&w=284&sz=15&tbnid=bdp7dvQ32Vs4wM:&tbnh=56&tbnw=110&hl=en&start=1&prev=/images?q=CNN+logo&svnum=10&hl=en&lr=&safe=off

http://www.friendster.com/


Marketocracy.com Investment Management


1. Peer Pioneers – Financial Services


Zopa.compeer lending


1. Peer Pioneers – Financial Services



1. Peer Pioneers – Broadcasting – Joost


1. Peer Pioneers – Swarm of AngelsSwarm of Angels aims to create a £1million feature film and give it away. The concept calls on a global community of “angels”, who each pay £25 in exchange for creative input on all aspects of the project. http://aswarmofangels.com/

From the site: “A Swarm of Angels is a third way between the top-down approach of traditional filmmaking and the bottom-up nature of user-generated content. A way for anyone to influence the creation of a professional £1 million+ ($1.8M+) feature film.”



QuickTime™ and aYUV420 codec decompressor

are needed to see this picture.

1. Peer Pioneers – Mogulus



How InnoCentive works:

Creating an eBay for innovation

How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?

P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”


2. Ideagoras



2. Ideagoras


3. Prosumers



3. Prosumers – Case: “Music Industry–The Remix”



US music, movies and gaming revenues 2002-2007 ($ Billions)

3. Prosumers – The Music Industry – The Canary in the Mine Shaft



3. Prosumers – Current TV Wins an Emmy



3. Prosumers – Help Us Write the Final Chapter!



3. Prosumers – Physical Goods

Peer Produced T-Shirts



3. Prosumers – Doritos Crash the SuperBowl Contest






5. Open Platforms – Amazon

A 21st Century Digital Utility


The Peer Produced Airplane

In the past, Boeing wrote detailed specifications for each part and asked suppliers to build to plan

Today, suppliers co-design airplanes from scratch and deliver complete sub-assemblies to Boeing’s factory, where a single plane can be snapped together like Lego blocks, in as little as 3 days





6. The Global Plant Floor – Chinese Motorcycle Industry




http://images.google.ca/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/f/f0/Wikipedia-logo-de.png&imgrefurl=http://de.wikipedia.org/wiki/Benutzer:WXW&h=1296&w=1058&sz=386&tbnid=wqqrmtjKz_99BM:&tbnh=150&tbnw=122&hl=en&start=1&prev=/images?q=wikipedia+logo&svnum=10&hl=en&lr=&safe=off



1. Peer Pioneers

2. Ideagoras

3. Prosumers

4. The New Alexandrians

5. Open Platforms




Talent 2.0

Old New

1. Availability of talent

2. Where talent resides

3. Recruiting methods

4. Compensation

5. The Job

6. Knowledge sharing

7. “Labor”

8. Work structures, reporting

9. The workplace

10. Learning

Scarce

Inside + Outside

Engagement

Flexible

Customized

Transparency

Self-organized

Amorphous work groups

Distributed system

Knowledge collaboration

Abundant

Inside

Broadcast messaging

Rigid, structured

One size fits all

Opacity

Organized

Rigid hierarchy

Physical location

Scheduled Training


Crisis of Leadership

Paradigm shifts involve dislocation, conflict, confusion, uncertainty.

New paradigms are nearly always received with coolness, even mockery or hostility.

Those with vested interests fight the change.

The shift demands such a different view of things that established leaders are often last to be won over, if at all.

– Marilyn Ferguson


WikinomicsWinning the War for Talent

in a Multi-Polar World

Don Tapscott,Chairman, New Paradigm

a BSG Company

[email protected]

AccentureApril 9, 2008

[email protected] accenture · 2009-08-06 · © new paradigm 2008 1 wikinomics winning the war...

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