DON’T MOBILIZE YOUR BUSINESS – REINVENT IT!

MOBILITY IS AN OPPORTUNITY TO REINVENT YOUR BUSINESS

THE MANAGER OF YOUR FIELD WORKERS TEAM HAVE ASKED FOR

A MOBILE SOLUTION TO ENABLE THEM TO ACCESS CUSTOMER

INFORMATION AND LOG DATA DURING CUSTOMER VISITS. YOU

INTERVIEW THE KEY STAKEHOLDERS ABOUT THEIR NEEDS, MAP

OUT THE PROCESS AND DESCRIBE THE MOBILE CUSTOMER

JOURNEY THROUGH A FLOW CHART AND WIREFRAMES. THE

SOLUTION IS DEVELOPED AND DEPLOYED AND JUST 6 MONTHS

LATER PRODUCTIVITY INCREASES SUBSTANTIALLY FOR THE TEAM

AS THEY REDUCE THE AMOUNT OF ADMINISTRATION WORK ON

A PC BY 4 HOURS PER WEEK AND DATA ACCURACY IS INCREASED.

MISSION ACCOMPLISHED? WRONG!

THROUGH MOBILE, ORGANIZATIONS CAN INNOVATE THEIR

OFFERINGS AND THE WAY THEY WORK IN TWO WAYS:

1. HARNESSING MOBILE TO ENERGIZE THEIR EXISTING PRODUCT

OFFERINGS AND WORKERS. MOBILE CAN SERVE TO KEEP A

COMPANY’S PRODUCT OFFERINGS MORE COMPELLING AND

RELEVANT TO ITS TARGET MARKETS AS WELL AS MAKING

EMPLOYEES MORE PRODUCTIVE, SATISFIED AND ENABLING

BETTER CUSTOMER SERVICE.

2. TAPPING MOBILE TO DEVELOP ENTIRELY NEW OFFERINGS.

MOBILE CAN OPEN ENTIRELY NEW WORLDS OF REVENUE. DIGITAL

IN GENERAL AND MOBILITY ESPECIALLY IS AN OPPORTUNITY TO

REINVENT YOUR BUSINESS INCLUDING PRODUCT, PROCESS AND

BUSINESS MODEL INNOVATION. SO DON’T JUST MOBILIZE YOUR

EXISTING BUSINESS AND ORGANIZATION - REINVENT IT!

TO HIGHLIGHT WHAT WE MEAN, HERE ARE SOME GREAT EXAMPLES

OF PRODUCT, PROCESS AND BUSINESS MODEL INNOVATION.

“THERE’S A WAY TO DO IT BETTER – FIND IT!”

- THOMAS EDISON

GLOWCAP: SMART MEDICATION REMINDERSHalf of people on medication have forgotten to take their

prescription medicines on time (or at all), and more than $100 billion

is spent annually because of excess hospitalizations stemming

from poor medical prescription adherence. It’s all too clear that

remembering something as simple as taking medications on time,

every time, is anything but easy.

Instead of just developing an application that reminds people to

take their medicine, Vitality reinvented the pill bottle with Glowcap

to help patients with reminders to take the medicine, keep track of

how many pills they’ve taken and get a refill when the pill bottle is

empty, plus much more. The product increases consumption of the

pills to what the doctor ordered and reduces issues associated with

patients not taking their medicine.

PROGRESSIVE: SMART CAR INSURANCEAfter analysis of billions of miles in driving data, Progressive found

that key driving behaviors—like actual miles driven, braking, and

time of day of driving—carry more than twice the predictive power of

traditional insurance rating variables, like a driver’s age, gender and

the year, make and model of the insured vehicle.

Progressive therefore gave auto insurance customers the option

of installing a tracking device connected to the car and get 10-15%

discount if they drive in accordance with what is considered “correct”

behavior. The device provides more data for the insurance company

to reduce risk and increase profit but more importantly increases

safety and reduces accidents on the roads. The same concept has

since been launched by lots of other car insurance companies.

VIGGA: BABY CLOTHES RENTALConsumers are being urged to extend the life of their clothing to

avoid millions of tonnes of garments ending up in landfills every

year. Especially for children’s clothes, that are only worn for a short

period of time.

Vigga provides a children’s clothes rental membership service.

Sign up and a couple of weeks ahead of the due date of the child

the Vigga changing bag is ready for collection, complete with the

newborn’s first beautiful wardrobe. The clothing is ethically made

in organic fabrics, in a neutral unisex design. As soon as the child

outgrows the newborn size, members are supplied with the next

size up and the newborn clothing will be returned to Vigga, where

it will be environmentally-friendly dry cleaned and made ready for

another new baby.

INDUSTRIAL CLEANING: A NEW BUSINESS MODELOne of DMI’s clients is a global leader in cleaning industry technology

and related machinery. The biggest complaint from customers is when

the machinery breaks down due to lack of maintenance. They aimed

to solve this by analyzing cleaning machine telemetry data, ERP and

other data to provide better information to its field services team, sales

people and customers. We helped them design a solution which

monitors performance, usage, issues and predicts when maintenance

is required. The customers as well as the company’s Business Service

Contractors, can now confirm whether the cleaning has taken place

and the location of the machines themselves. Fleet service metrics

can also be reviewed to optimize overall operations. The company can

also monetize its data by marketing this solution to its customers as a

new service and introduce new business models such as pay-as-you-

clean as an alternative to renting the actual machinery.

MORE EXAMPLESNicolas Bry provides an excellent list of Business Model innovation

in his blog Rapid Innovation in Digital Time.

BCG lists four approaches to business model innovation in here.

And then of course there is the Business Model Canvas that

we’ve been using at DMI to continuously document, evaluate and

review our own business model and opportunities for change,

enhancements and optimization.

WHAT ARE THE DRIVERS OF PRODUCT, BUSINESS MODEL AND PROCESS INNOVATION?

POSSIBLE DRIVERS OF PRODUCT INNOVATION> Changes in customer requirements/behavior

> Adding more functions/features to meet demand or needs

> Increasing salability (appearance) or product’s life cycle

> Improving quality and reliability

> Reducing processing and manufacturing costs

> Enhancing ease in manufacturing (removing unnecessary or

complicated attributes)

> Standardization and simplification efforts in an organization

POSSIBLE DRIVERS OF BUSINESS MODEL INNOVATION> Pricing and Offering, (e.g. moving from one-off purchase to

subscriptions such as Spotify and Amazon Unlimited)

> Distribution and Channels

> Sharing economy (e.g. Zipcar and Airbnb)

> Design and Manufacturing

> Two-sides and asymmetric (e.g. Google’s free to consumer and

advertiser pays model)

> APIs (e.g. flighstats data)

> Platform (e.g. force.com)

POSSIBLE DRIVERS OF PROCESS INNOVATION> Improving quality of output

> Improving productivity and efficiency

> Controlling and reducing process wastage or work in

process inventory

> Reducing processing time or cost

> Ensuring timely delivery

> Reducing health hazards and improving safety of workforce

> Forced by product design or technology changes

“IMPLEMENTING BEST PRACTICE IS COPYING

YESTERDAY, INNOVATION IS INVENTING TOMORROW.”

- PAUL SLOANE

WHERE DO YOU START?According to an article in Harvard Business Review, very few

organizations routinely think, “How can we tweak our business

model? How can we find a better, more efficient, greater value-

creating business model?” Managers and organizations would

benefit by thinking deeper about the design and not thinking about

it as a one-time or once in two years thing of, “Is there a better way?”,

but as an ongoing, dynamic capability that the firm has. Mobility

projects are a great opportunity to not only mobilize what you have,

but to rethink what you do and how you work.

So you want to venture into the unknown and reinvent rather than

just mobilizing. Where do you start? There’s a myriad of different

innovation processes and methodologies but whichever one you

choose, start with your customers and employees.

THE FIRST END-TO-END MOBILITY COMPANY IN THE WORLD.www.dminc.com

At DMI we help businesses and government organizations reinvent themselves through mobility.

Are you looking for a partner that can help you innovate? Contact us for more information!