don’t tell, sell: the importance of booktalking patrick jones connecting young adults and...
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Don’t Tell, Sell: The importance of booktalking
Patrick JonesConnecting Young Adults and Libraries
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Don't Tell, Sell
FAQ’S1. What is booktalking? 2. Who is the audience? 3. What are the top ten
justifications for booktalking?
4. What are the models? 5. 4. What are the rules?
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Don't Tell, Sell
FAQ’S1. What is
booktalking?
What it is andWhat it is not
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Don't Tell, Sell
FAQ’S2. Who is the
audience?
Teens Teachers Tepid managers
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What are the top ten justifications for booktalking?
1. Booktalking increases circulation.
2. Booktalking promotes the library as a place for recreational use to YAs.
3. Booktalking allows the LST to work with teachers
4. Booktalking is an efficient method to promote collections,
5. Booktalking provides LSTs with the opportunity to use their creative talents
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What are the top ten justifications for booktalking?
6. Booktalking increases customer service credibility
7. Booktalking’s primary audience is the non-users.
8. Booktalking presents the library has an active force promoting reading
9. Booktalking increases the audience's awareness of the library.
10. Booktalking build relationships.
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Booktalk writing tips
1. Keep it simple: short declarative sentences mostly.
2. Follow a narrative: go from point to point without detours.
3. Keep to a few characters: 4. Repeat things: 5. Watch words: 6. Read sparingly: 7. Watch time: 8. Watch your watch:
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Young adults like fiction that:
1. Show YAs being independent from adults.
2. Reassure YAs they are "normal". 3. Present role models. 4. Demonstrate problem solving in
action. 5. Allow to feel like
winners/overcoming odds. 6. Display relationships of all sorts. 7. Capture intensity and uncertainty of
their life. 8. Help develop of socially responsible
behavior 9. Explore lives of other teenagers.:
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Young adults like fiction that:
1. Show YAs being independent from adults.
2. Reassure YAs they are "normal". 3. Present role models. 4. Demonstrate problem solving in
action. 5. Allow to feel like
winners/overcoming odds. 6. Display relationships of all sorts. 7. Capture intensity and uncertainty of
their life. 8. Help develop of socially responsible
behavior 9. Explore lives of other teenagers.:
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Don't Tell, Sell
FAQ’S4. What are the
models? Blurbs Music Trailers WWE Comics Stories
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Don't Tell, Sell
FAQ’STypes Mood Plot Scene Character
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Don't Tell, Sell
FAQ’S5. What are the rules? Do’s Don’ts
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Old School rules for the 21st Century
DON'T:1. Booktalk books you have not read2. Booktalk books you did not like/would not
recommend3. Gush4. Give away the ending/the secret/the surprise5. Give a book review6. Label by gender/race/other7. Oversell8. Read unless you hafta9. Talk about sex/drugs/violence without clearing
it with teacher10. Booktalk books you don't have in multiple
copies
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Old School rules for the 21st Century
DO:
1. Bring books with you/check them out
2. Memorize talks/have cheat sheets
3. Vary the themes/types of talks
4. Keep good records of visits
5. Be prepared to ad-lib and interact
6. Vary length of talks
7. Let the books do the work
8. Be organized, cool and confident
10. Relax and enjoy
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Old School rules for the 21st Century
3 Golden rules Remember the
audience’s wants Remember the
audience’s needs Be dramatic, not
theatrical
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Old School rules for the 21st Century
NEVER EVER: Say 'read this and find out"
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Don't Tell, Sell
Improving1. Learning the
hooks
2. Learning the books3. Learning the
elements of success
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HOOKS FOR BOOKS
Audience participation
Bring books to show
Cliffhanger
Diary format
Empathy
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HOOKS FOR BOOKS
First sentence / first paragraph
Gross out
Headlines
Interactive
Jump cut
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HOOKS FOR BOOKS
Know a secret
Link
Mystery
Next line
O. Henry
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HOOKS FOR BOOKS
Props
Questions
Repetition
Sound effects
Themes
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HOOKS FOR BOOKS
Unexpected
Victim/draw heat
What if?
Xerox:
You directed
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HOOKS FOR BOOKS
Zonk
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The elements of success1.Know the crowd, not too
proud/too loud.
2.Speak to feelings, not lofty ceilings.
3.Don't just speak out; seek out.
4. If you want a reaction, create an action.
5.Use your style, not cards from a file.
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The elements of success
Think stage, not printed page.
Be yourself, lose yourself. No matter what you try,
answer the questions "why" Find the hook, push the
book. Don't tell, sell.
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PREPARING PRESENTATIONS
Always prepare more than you need:
Consider a.v.: End with a bang: Give something
away Make a list
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PREPARING PRESENTATIONS
Relate inside information: / relate personal experiences:
Talk with the teacher first:
Use your captive audience:
Bring your calendar:
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HardcoverISBN: 0-8027-8901-3Price: $16.95224 pagesApril 2004
PaperbackISBN: 0-8027-7746-5ISBN 13: 978-0-8027-7746-1Price: $7.95224 pagesApril 2006
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nailednailed Hardcover
ISBN: 0-8027-8077-6ISBN 13: 978-0-8027-8077-5
Price: $16.95224 pages
Size: 5-1/2 x 8-1/4April 2006
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Chasing Chasing Tail Tail
LightsLights Hardcover
ISBN: 0-8027-9628-1ISBN 13: 978-0-8027-9628-8
Price: $16.95304 pages
August 2007
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Connecting Young Adults and LibrariesConnecting Young Adults and LibrariesPatrick JonesPatrick Jones
http://www.connectingya.comhttp://www.connectingya.com
Consulting, training, and coaching for providing powerful youth services including library card campaigns and web projects