Brand BeliefsThe Insight of

Brand Wikies

Brand Concept

Brand Logo

Color Palette

Logos Alternatives

Brand Typefaces

7

15

19

29

33

37

Index

Services marzipan daily & routine candy canes toffee payment digital pie. Candy online jelly-o danish cupcake dragée. Money marzipan soufflé sugar wallet tart toffee easily marshmallow ice cream donut. Macaroon caramels digital cake Dooit sweet. Caramels app-based halvah halvah cotton candy tiramisu tiramisu ram wafer cake. Powder tart digital gummies pie chocolate cake. Sesame platform marzipan oat assistant cake bonbon dessert applicake. Tart candy canes sugar plum smartphone cookie gingerbread biscuit. Cake pudding chupa chups. Dooit tiramisu.

BrandWikies

Target Audience

Gadget farmiliar, Busy, Limited time, Satisfier, Convenience seeker, Concern to spending amount

from theSegmentation

Value Proposition

Digital Assistant for daily and routinetransaction needs

Brand Positioning Statement

Dooit is the only DIGITAL ASSISTANT that accompanied just like a Personal Assistant for any related purposed of payment in daily activities: information, communication, transactions (routine, incidentally) for more comfortable life, cause everything is already handled.

No more late payment penalties, since Reminder exist!

Always Update with Online Store and Discounted Items info.

Point of Differentiation

It’s not a mobile banking, it’s not an eWalletIt’s your digital assistant for your transaction needs.

All in one easy-to-use mobile app payment, fluid content including interested promotion and products catalogue feed, for online and physical merchant in digital way.

Brand Promise

You can forget your wallet butyou can't forget your phone

Dooit assist all your daily and routine transaction needs with an easy-to-use mobile app platform. You can use it anywhere, anytime and get your things done, right from your fingertip.

BrandConcept

Concept From the needs of simplicity for doing daily and routine payment easily, Dooit come as an app-based digital assistant for an easier life, cause nowadays people can forget their wallet easily than forget their smartphone.

Name Dooit come from the phrase “Do it!”, something to be told by someone to their Personal Assistant to replace them doing something for an easier and practical life.

Mantra

advantageous reliable superb

BrandLogo

1

1,5

111

Proportion

Save Area

1

1 1

1

14mm

Minimum Print Size

Minimum Pixel Size

50px

Warning

Breaking the rules are strictly prohibited. Changing the proportions and the color compositions may cause the logo lost it’s essential and visual

perfections. Use the logo with full of respect and be responsible when putting into layout.

LogoAlternatives

Primary

Fullcolor Monocolor Monocolor

Monocolor

Fullcolor

ColorPalette

Primary Colors

C10 M100 Y97 K2#D51F29

C58 M54 Y54 K75#2b2927

C0 M0 Y0 K0#FFFFFF

Alternative Colors

BrandTypefaces

Primary Typeface

Carrot cake sugar plum gingerbread sesame snaps powder cotton candy jujubes. Pudding jelly beans soufflé bonbon dragée sweet roll brownie. Sweet roll chupa chups sweet candy canes donut sesame snaps applicake ice cream. Jelly jujubes tiramisu pastry dessert dragée unerdwear.com. Marzipan gummies macaroon bear claw dessert.

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Sample of Heading

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Titillium Web

Secondary Typeface

Carrot cake sugar plum gingerbread sesame snaps powder cotton candy jujubes. Pudding jelly beans soufflé bonbon dragée sweet roll brownie. Sweet roll chupa chups sweet candy canes donut sesame snaps applicake ice cream. Jelly jujubes tiramisu pastry dessert dragée unerdwear.com. Marzipan gummies macaroon bear claw dessert.

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Sample of Heading

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Roboto

Confidence There are so many needs of people to make their lives more comfortable and easier. Especially in transaction, we believe that the needs for assistance will be higher along with a rush of urban people. With the resource, creativity and passion to bring the spirit for a better, easier world, we also believe that Dooit can cover it all.

Contact Details

PT. Mobile Coin AsiaTaman Gandaria Blok D-4Jl. KH. M. Shafii HadzamiJakarta Selatan 12240www.doo-it.com

www.doo-it.com