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Page 1: 1 1 The Big Picture of Business Intelligence: Goals, Concepts, and the Platform Rafal Lukawiecki Strategic Consultant, Project Botticelli Ltd rafal@projectbotticelli.com

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The Big Picture of Business Intelligence: Goals, Concepts, and the Platform

Rafal LukawieckiStrategic Consultant, Project Botticelli [email protected]

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Objectives

Overview state of Business Intelligence in 2010Discuss the technology platformOptionally, introduce BI concepts

The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation.

Portions © 2010 Project Botticelli Ltd & entire material © 2010 Microsoft Corp. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.

This seminar is based on a number of sources including a few dozen of Microsoft-owned presentations, used with permission. Thank you to Chris Dial, Tara Seppa, Aydin Gencler, Ivan Kosyakov, Bryan Bredehoeft, Marin Bezic, and Donald Farmer with his entire team for all the support.

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Overview of BI and PM

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Business IntelligenceBI - Improving Business Insight

“A broad category of applications and technologies for gathering, storing, analyzing, sharing and providing access to data to help enterprise users make better business decisions.”– Gartner

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1. BI and Power of Visualisation2. Balanced Scorecards

demos

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Business Intelligence TodayLow end-user adoption rates and high reliance on IT

Analyst Issues:Hard to access organizational dataReliant on IT for reportingDifficult to share insight

IT Pro Issues:No time for ad-hoc BI requestsLack of controlOrganizational BI often expensive

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From Organizational BI to Personal BIEnabling managed self-service BI

ITUnmanaged

ITManaged

IT In

volv

emen

t

Self ServiceEasy to useOn and OfflineCollaborative

Empowered, Managed, Accurate

Accurate Secure Scalable Up to date

Rogue “Spreadmarts”

Data Sources

Data Marts

BI andLOB Apps

Portals and Dashboards

Corporate BI

User ContextEmpoweredReliant on IT

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Microsoft BI StrategyDemocratizing Business Intelligence

Familiar environmentIntegrated into Microsoft OfficeBuilt on SQL Server

Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions

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FY1 FY2 FY3 FY4 FY5

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FY1 FY2 FY3 FY4 FY5

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FY1 FY2 FY3 FY4 FY5

Classic Business Intelligence

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FY1 FY2 FY3 FY4 FY5

Self-Service Business Intelligence

Classic Business Intelligence

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Three Contexts of BI Use

Personal BIBuilt by me, for me, used only by me

Team BIBuilt by someone on the team, shared inside a team

Organizational BI Built and maintained by IT, for use across company

1

2

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Technology Platform

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Business User Experience

Microsoft Business IntelligenceYou may already have these products

Data Infrastructure and BI PlatformAnalysis ServicesReporting ServicesIntegration ServicesMaster Data ServicesData MiningData Warehousing

Integrated Content and CollaborationThin client experienceDashboards & ScorecardsSearchContent ManagementCompositions

Familiar User Experience Self-Service access & insightData exploration & analysisPredictive analysisData visualizationContextual visualizationBusiness Collaboration Platform

Data Infrastructure & BI Platform

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Big Picture: Managing Information

Data Warehouse

Analysis Services

Master Data Services

ERP

CRM

HRMS

BI Developer or Analyst

Integration Services

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Big Picture: Dashboards, Scorecards

Knowledge WorkerCubes, Warehouse

Analysis Services

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Big Picture: Reporting

End UserCubes, Warehouse

Analysis Services Reporting Services

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PowerPivot for ExcelPowerPivot for SharePoint

Analysis Services

Big Picture: BI Analyst, Power User

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Conclusions

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Microsoft BI and PM Solutions At:www.microsoft.com/casestudies

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Summary

Business Intelligence is a top IT priority for businessesSelf-service analytics are quickly becoming crucial tools enhancing employees’ performanceGood data warehouse design, master data management, data integration, and multidimensional design enable rich BI

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© 2010 Microsoft Corporation & Project Botticelli Ltd. All rights reserved.

The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation.

Portions © 2010 Project Botticelli Ltd & entire material © 2010 Microsoft Corp. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.


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