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19 Free Social Media Analytics
Tools for Marketers
Where do you turn for meaningful stats on your social media
marketing?
I’m grateful for the insight from some truly incredible tools
that help make sense of the actions I take on social media.
How have my followers grown this month? Which posts
seem to perform best? Which times make the most sense to
post?
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our plans here!
BASIC
DELUXE
PREMIUM
Search Social Media Tips...
The answers are out there, and there are tools to help you
find them. I’ve collected a bunch of my favorites here in this
post. Feel free to give them a try and see what insights you
can find!
19 Free Social Media Analytics Tools
1. Buffer
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With Buffer‘s free plan, you get all the major engagement
stats for every update you post on Facebook, Twitter,
Google+, and LinkedIn. My favorite feature—and one I’m
always stoked to see!—is the Top Tweet/Top Post badge that
pops up when an update goes above and beyond the
average performance.
2. Followerwonk
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One of our favorite Twitter tools, Followerwonk shows you
detailed breakdowns of your followers and activity. Click on
the Analytics tab, enter a Twitter username (either yours or
someone else’s), and view information on followers and
following. See stats like when your followers are online, when
you typically post, and how your followers fall into categories
like social authority, activity, total tweets, and follower count.
3. ViralWoot
This Pinterest tool helps with much beyond analytics. You
can schedule pins, promote pins, and gain new followers all
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through Viralwoot. The analytics on the free plan shows you
new followers, new repins, and new likes, and paid users
have the option to receive pin alerts when content from your
website gets pinned.
4. Iconosquare
A complete Instagram management tool, Iconosquare
includes a user-friendly Instagram analytics section that
shows big-picture views of posts, likes, comments, and
followers, as well as breakdowns for the last seven days or
last month, plus scores for love (the likes on your photos),
talk (the comments on your photos), and reach (how many
likes come from outside your followers).
From the main analytics dashboard, you can click to receive
a summary snapshot of your main stats sent to you via
email.
5. Collecto
Another spot for Instagram stats, Collecto offers an overview
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of the main engagement stats for your account plus a quick
view of your most liked, most commented, and most popular
photos of all time.
6. Google Analytics
The No. 1 use for Google Analytics is for analyzing website
traffic. And as part of the analysis, you can dig into the
referral stats on your social media marketing as well. Click
through to Acquisition > Social, and you can check out how
many visits your site receives from each of the major social
networks. If you choose to add goals to your GA tracking,
you can see the direct impact of social on the goals and
paths as well.
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7. SumAll
The analytics at SumAll come from a huge number of
assorted, connected apps. You can wire up your major social
media accounts – Twitter, Facebook, Google+, LinkedIn, and
more – and SumAll will send out a daily or weekly email with
insights on how things have changed day-to-day and week-
to-week. All the info is saved to a web dashboard, too, for
easy viewing any time.
8. Quintly
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Free plans on Quintly let you access analytics for up to three
Facebook pages, offering stats on the main engagement
metrics (likes, comments, shares) plus stats on follower
growth. When you add multiple pages, you can quickly see
at-a-glance how the pages compare on the graphs.
9. Cyfe
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The robust features at Cyfe let you create a custom
dashboard filled with stats from dozens of marketing tools.
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Their social media section lets you sync up all the major
networks and pull overview reports or individual reports for
the accounts you manage and the accounts you want to
follow.
11. Tailwind
Another Pinterest-only too, Tailwind helps with optimization
and scheduling of pins, and it gives you some keen insights
into both your Pinterest profile and the Pinterest popularity
of your website. Check out how many times content from
your blog has been shared on Pinterest, and see which of
your boards is most popular with followers.
12. Beevolve
The free plan at Beevolve lets you create and send social
media messages with direct tracking on the dollars-and-
cents ROI. Tell Beevolve how much it cost to create your
content and how much you expect to receive per visitor, and
Beevolve will handle the rest—sending the message,
analyzing the response, and emailing you the report.
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13. Keyhole
For hashtag campaign tracking, Keyhole offers a wealth of
statistics that can help you sort the popularity and success
of a branded hashtag (or any other hashtag you choose).
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You can save a hashtag search so you can quickly and easily
refer to it later on.
13. Klout
Working with your profiles and pages across the major social
channels, Kloutputs together a score from 0 to 100 on your
influence on social media. One interesting aspect to note
about the score is how the contributions break down across
your various connected networks. With this, you can see
which networks are making the biggest impact for you.
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14. Riffle
The Riffle browser extension adds an overlay to the Twitter
profiles you visit, showing stats like retweets per tweet and
favorites per tweet as well as info on the top hashtags,
mentions, and urls that appear in one’s Twitter timeline.
15. MyTopTweet
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A quick-and-easy Twitter analytics tool, MyTopTweet (from
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the creators of Riffle) shows you the top 10 tweets for any
Twitter user you wish. The Top 10 is ranked according to
number of retweets. It’s quite useful to see your own top
tweets as well as the content that has done well for others in
your industry.
16. HowSociable
Enter your brand name in the HowSocialble search box, and
you’ll receive a social score for Twitter, Facebook, YouTube,
and LinkedIn (more networks can be unlocked with a free or
paid account). The score factors in activity around your
brand name over the past seven days.
17. SocialBro
A fully-featured Twitter management tool, SocialBro offers a
free plan for Twitter users with fewer than 5,000 contacts.
With SocialBro insights, you can receive a report on the best
time to tweet and community insights into the
demographics of your followers. Paid plans offer further
features like expanded analytics.
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18. TweetReach
Type in any keyword, hashtag, or username, and TweetReach
returns a snapshot of analytics on your search, including
charts and graphs for reach, exposure, activity, and
contributors. It’s quite useful for checking in on mentions of
your Twitter username and tracking branded hashtags and
industry keywords.
19. WolframAlpha Facebook Report
A fun tool built by the team behind the Wolfram Alpha
search engine, the Wolfram Alpha Facebook Analyzer shows
you all sorts of fun and useful demographic information for
your Facebook profile.
6 social media analytics dashboardsfrom the social networks themselves
Several of the major social media networks have their own
built-in analytics that offer some great insights into your
activity on the network. Here’s how to dig into each of the
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analytics offered by the social networks themselves.
1. Facebook Insights
Available for all Page admins, Facebook Insights show you
the full stats behind your posts, your fans, and your reach.
Additionally, from the Insights tab, you can set up a list of
Pages to Watch, which gives you information on the
performance of other Facebook pages.
To access Insights, click the Insights tab in the menu bar
across the top of your Facebook page (the menu bar is
visible only to admins of the page).
Quick tip: You can click on the “people reached” text at the
bottom of any individual post in your Page’s timeline to see a
pop-up of the full stats for that post.
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2. Twitter analytics
Twitter provides a 28-day overview of how your tweets have
performed in all the major engagement areas—retweets,
mentions, favorites, and clicks. One of the most useful bits of
analysis here is seeing the impressions of each tweet. You
can export all the data and run some pretty neat reports for
yourself.
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Clicking on any individual tweet in your list will show a
complete breakdown of every element of engagement on
the tweet, including clicks on URLs, clicks on your username,
clicks on images, expanded details, and a bar chart for
engagement over the first 24 hours and the past 24 hours.
To access Twitter analytics, log in to Twitter and go to
analytics.twitter.com.
3. Pinterest analytics
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One of the best sources for Pinterest analytics resides at
Pinterest itself. From the Pinterest analytics dashboard, you
can see insights into every relevant aspect of your Pinterest
marketing. The dashboard shows growth in impressions and
followers, audience stats, and website engagement. You can
click into more in-depth reports for each of these and see
which posts and boards have performed the best.
To access Pinterest analytics, log in to Pinterest and go
toanalytics.pinterest.com. Pinterest analytics is available to
business accounts; you can convert a personal account to a
business account for free.
4. LinkedIn analytics for individuals
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As a LinkedIn member, you can click to see who’s viewed
your profile, which shows way more than just the profiles of
the people who viewed you. LinkedIn collects tons of
information on these profile views and shares it in charts
and graphs that show how your views have changed over
time, which similarities exist among those who view your
profile, and suggestions on who to follow and how to fill out
your profile to maximize your new opportunities.
For the curious, there’s even a section that shows how you
rank in your current organization in terms of profile views.
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To access LinkedIn’s profile views data, log in to LinkedIn and
go to Profile > Who’s Viewed Your Profile from the menu bar
at the top of the page.
5. LinkedIn analytics for businesses
Much like Facebook’s Insights tab, LinkedIn’s analytics
include an overview of all the posts on your business page as
well as a breakdown of your followers and follower growth.
To access LinkedIn analytics, log in at LinkedIn and go to your
business page. Click on Analytics next to the Home link at the
top of the page.
6. Google+ Insights
A smooth and simple view of information for your Google+
page, the insights at Google+ show you visibility,
engagement, and audience overviews. There’s not a whole
lot of room to drill down deeper into these stats, which
makes them great for quick-and-easy snapshots.
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To access Google+ Insights, log in at Google+ and visit your
company page. Click the Manage Page button that appears
at the top. Scroll down to the Insights section.
Bonus: 5 Paid Social Media AnalyticsTools
1. Crowdbooster
An analytics tool for Twitter profiles and Facebook pages,
Crowdboostercompiles your stats into a customizable
dashboard and includes insights such as who are your most
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valuable followers, when might be your ideal time to post,
and which notable stats and mentions might warrant extra
attention.
Free 30-day trial and plans starting at $9/month.
2. Rival IQ
Rival IQ lets you track a number of different companies (up
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to 75 for their agency plans) and compare performance
across not only social media metrics but also SEO. The social
media monitoring includes Twitter, Facebook, Google+,
LinkedIn, YouTube, and Instagram.
Free 14-day trial and plans starting at $99/month.
3. Social Bakers
Some of our favorite social media studies have come from
the team at Social Bakers. Their analytics tools include all the
fundamental resources you might need—tracking of
multiple profiles, key performance indicators, and
competitive intelligence—plus the paid plans come with an
executive report that includes actionable advice and
statistical overviews and benchmarks.
Free 14-day trial and plans starting at $120/month.
4. Social Report
Social Report provides an overview of your activity on any of
the 19 supported social networks, plus you can track new
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topics, measure ROI, and export the data into a handy report
layout.
Free 30-day trial and plans starting at $9/month.
5. Moz Pro
The popular SEO tool at Moz comes with built-in social media
analytics as well. Their social dashboard tracks your network
size, engagement, and traffic breakdowns per network. Moz
supports Twitter, Facebook, and Google+.
Free 30-day trial and plans starting at $99/month.
Over to you
Which social media analytics tools do you use for yourmarketing?
Do any on this list appeal to you?
I’d love to hear how you gain insights into what’s working.
Feel free to share your best tips in the comments and ask
any questions about how we get things done here at Buffer!
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