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19 Free Social Media Analytics

Tools for Marketers

Where do you turn for meaningful stats on your social media

marketing?

I’m grateful for the insight from some truly incredible tools

that help make sense of the actions I take on social media.

How have my followers grown this month? Which posts

seem to perform best? Which times make the most sense to

post?

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our plans here!

BASIC

DELUXE

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Search Social Media Tips...

The answers are out there, and there are tools to help you

find them. I’ve collected a bunch of my favorites here in this

post. Feel free to give them a try and see what insights you

can find!

19 Free Social Media Analytics Tools

1. Buffer

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With Buffer‘s free plan, you get all the major engagement

stats for every update you post on Facebook, Twitter,

Google+, and LinkedIn. My favorite feature—and one I’m

always stoked to see!—is the Top Tweet/Top Post badge that

pops up when an update goes above and beyond the

average performance.

2. Followerwonk

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One of our favorite Twitter tools, Followerwonk shows you

detailed breakdowns of your followers and activity. Click on

the Analytics tab, enter a Twitter username (either yours or

someone else’s), and view information on followers and

following. See stats like when your followers are online, when

you typically post, and how your followers fall into categories

like social authority, activity, total tweets, and follower count.

3. ViralWoot

This Pinterest tool helps with much beyond analytics. You

can schedule pins, promote pins, and gain new followers all

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through Viralwoot. The analytics on the free plan shows you

new followers, new repins, and new likes, and paid users

have the option to receive pin alerts when content from your

website gets pinned.

4. Iconosquare

A complete Instagram management tool, Iconosquare

includes a user-friendly Instagram analytics section that

shows big-picture views of posts, likes, comments, and

followers, as well as breakdowns for the last seven days or

last month, plus scores for love (the likes on your photos),

talk (the comments on your photos), and reach (how many

likes come from outside your followers).

From the main analytics dashboard, you can click to receive

a summary snapshot of your main stats sent to you via

email.

5. Collecto

Another spot for Instagram stats, Collecto offers an overview

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of the main engagement stats for your account plus a quick

view of your most liked, most commented, and most popular

photos of all time.

6. Google Analytics

The No. 1 use for Google Analytics is for analyzing website

traffic. And as part of the analysis, you can dig into the

referral stats on your social media marketing as well. Click

through to Acquisition > Social, and you can check out how

many visits your site receives from each of the major social

networks. If you choose to add goals to your GA tracking,

you can see the direct impact of social on the goals and

paths as well.

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7. SumAll

The analytics at SumAll come from a huge number of

assorted, connected apps. You can wire up your major social

media accounts – Twitter, Facebook, Google+, LinkedIn, and

more – and SumAll will send out a daily or weekly email with

insights on how things have changed day-to-day and week-

to-week. All the info is saved to a web dashboard, too, for

easy viewing any time.

8. Quintly

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Free plans on Quintly let you access analytics for up to three

Facebook pages, offering stats on the main engagement

metrics (likes, comments, shares) plus stats on follower

growth. When you add multiple pages, you can quickly see

at-a-glance how the pages compare on the graphs.

9. Cyfe

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The robust features at Cyfe let you create a custom

dashboard filled with stats from dozens of marketing tools.

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Their social media section lets you sync up all the major

networks and pull overview reports or individual reports for

the accounts you manage and the accounts you want to

follow.

11. Tailwind

Another Pinterest-only too, Tailwind helps with optimization

and scheduling of pins, and it gives you some keen insights

into both your Pinterest profile and the Pinterest popularity

of your website. Check out how many times content from

your blog has been shared on Pinterest, and see which of

your boards is most popular with followers.

12. Beevolve

The free plan at Beevolve lets you create and send social

media messages with direct tracking on the dollars-and-

cents ROI. Tell Beevolve how much it cost to create your

content and how much you expect to receive per visitor, and

Beevolve will handle the rest—sending the message,

analyzing the response, and emailing you the report.

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13. Keyhole

For hashtag campaign tracking, Keyhole offers a wealth of

statistics that can help you sort the popularity and success

of a branded hashtag (or any other hashtag you choose).

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You can save a hashtag search so you can quickly and easily

refer to it later on.

13. Klout

Working with your profiles and pages across the major social

channels, Kloutputs together a score from 0 to 100 on your

influence on social media. One interesting aspect to note

about the score is how the contributions break down across

your various connected networks. With this, you can see

which networks are making the biggest impact for you.

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14. Riffle

The Riffle browser extension adds an overlay to the Twitter

profiles you visit, showing stats like retweets per tweet and

favorites per tweet as well as info on the top hashtags,

mentions, and urls that appear in one’s Twitter timeline.

15. MyTopTweet

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A quick-and-easy Twitter analytics tool, MyTopTweet (from

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the creators of Riffle) shows you the top 10 tweets for any

Twitter user you wish. The Top 10 is ranked according to

number of retweets. It’s quite useful to see your own top

tweets as well as the content that has done well for others in

your industry.

16. HowSociable

Enter your brand name in the HowSocialble search box, and

you’ll receive a social score for Twitter, Facebook, YouTube,

and LinkedIn (more networks can be unlocked with a free or

paid account). The score factors in activity around your

brand name over the past seven days.

17. SocialBro

A fully-featured Twitter management tool, SocialBro offers a

free plan for Twitter users with fewer than 5,000 contacts.

With SocialBro insights, you can receive a report on the best

time to tweet and community insights into the

demographics of your followers. Paid plans offer further

features like expanded analytics.

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18. TweetReach

Type in any keyword, hashtag, or username, and TweetReach

returns a snapshot of analytics on your search, including

charts and graphs for reach, exposure, activity, and

contributors. It’s quite useful for checking in on mentions of

your Twitter username and tracking branded hashtags and

industry keywords.

19. WolframAlpha Facebook Report

A fun tool built by the team behind the Wolfram Alpha

search engine, the Wolfram Alpha Facebook Analyzer shows

you all sorts of fun and useful demographic information for

your Facebook profile.

6 social media analytics dashboardsfrom the social networks themselves

Several of the major social media networks have their own

built-in analytics that offer some great insights into your

activity on the network. Here’s how to dig into each of the

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analytics offered by the social networks themselves.

1. Facebook Insights

Available for all Page admins, Facebook Insights show you

the full stats behind your posts, your fans, and your reach.

Additionally, from the Insights tab, you can set up a list of

Pages to Watch, which gives you information on the

performance of other Facebook pages.

To access Insights, click the Insights tab in the menu bar

across the top of your Facebook page (the menu bar is

visible only to admins of the page).

Quick tip: You can click on the “people reached” text at the

bottom of any individual post in your Page’s timeline to see a

pop-up of the full stats for that post.

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2. Twitter analytics

Twitter provides a 28-day overview of how your tweets have

performed in all the major engagement areas—retweets,

mentions, favorites, and clicks. One of the most useful bits of

analysis here is seeing the impressions of each tweet. You

can export all the data and run some pretty neat reports for

yourself.

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Clicking on any individual tweet in your list will show a

complete breakdown of every element of engagement on

the tweet, including clicks on URLs, clicks on your username,

clicks on images, expanded details, and a bar chart for

engagement over the first 24 hours and the past 24 hours.

To access Twitter analytics, log in to Twitter and go to

analytics.twitter.com.

3. Pinterest analytics

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One of the best sources for Pinterest analytics resides at

Pinterest itself. From the Pinterest analytics dashboard, you

can see insights into every relevant aspect of your Pinterest

marketing. The dashboard shows growth in impressions and

followers, audience stats, and website engagement. You can

click into more in-depth reports for each of these and see

which posts and boards have performed the best.

To access Pinterest analytics, log in to Pinterest and go

toanalytics.pinterest.com. Pinterest analytics is available to

business accounts; you can convert a personal account to a

business account for free.

4. LinkedIn analytics for individuals

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As a LinkedIn member, you can click to see who’s viewed

your profile, which shows way more than just the profiles of

the people who viewed you. LinkedIn collects tons of

information on these profile views and shares it in charts

and graphs that show how your views have changed over

time, which similarities exist among those who view your

profile, and suggestions on who to follow and how to fill out

your profile to maximize your new opportunities.

For the curious, there’s even a section that shows how you

rank in your current organization in terms of profile views.

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To access LinkedIn’s profile views data, log in to LinkedIn and

go to Profile > Who’s Viewed Your Profile from the menu bar

at the top of the page.

5. LinkedIn analytics for businesses

Much like Facebook’s Insights tab, LinkedIn’s analytics

include an overview of all the posts on your business page as

well as a breakdown of your followers and follower growth.

To access LinkedIn analytics, log in at LinkedIn and go to your

business page. Click on Analytics next to the Home link at the

top of the page.

6. Google+ Insights

A smooth and simple view of information for your Google+

page, the insights at Google+ show you visibility,

engagement, and audience overviews. There’s not a whole

lot of room to drill down deeper into these stats, which

makes them great for quick-and-easy snapshots.

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To access Google+ Insights, log in at Google+ and visit your

company page. Click the Manage Page button that appears

at the top. Scroll down to the Insights section.

Bonus: 5 Paid Social Media AnalyticsTools

1. Crowdbooster

An analytics tool for Twitter profiles and Facebook pages,

Crowdboostercompiles your stats into a customizable

dashboard and includes insights such as who are your most

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valuable followers, when might be your ideal time to post,

and which notable stats and mentions might warrant extra

attention.

Free 30-day trial and plans starting at $9/month.

2. Rival IQ

Rival IQ lets you track a number of different companies (up

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to 75 for their agency plans) and compare performance

across not only social media metrics but also SEO. The social

media monitoring includes Twitter, Facebook, Google+,

LinkedIn, YouTube, and Instagram.

Free 14-day trial and plans starting at $99/month.

3. Social Bakers

Some of our favorite social media studies have come from

the team at Social Bakers. Their analytics tools include all the

fundamental resources you might need—tracking of

multiple profiles, key performance indicators, and

competitive intelligence—plus the paid plans come with an

executive report that includes actionable advice and

statistical overviews and benchmarks.

Free 14-day trial and plans starting at $120/month.

4. Social Report

Social Report provides an overview of your activity on any of

the 19 supported social networks, plus you can track new

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topics, measure ROI, and export the data into a handy report

layout.

Free 30-day trial and plans starting at $9/month.

5. Moz Pro

The popular SEO tool at Moz comes with built-in social media

analytics as well. Their social dashboard tracks your network

size, engagement, and traffic breakdowns per network. Moz

supports Twitter, Facebook, and Google+.

Free 30-day trial and plans starting at $99/month.

Over to you

Which social media analytics tools do you use for yourmarketing?

Do any on this list appeal to you?

I’d love to hear how you gain insights into what’s working.

Feel free to share your best tips in the comments and ask

any questions about how we get things done here at Buffer!

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