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ASTD 2010 State of the Industry Report

Presented by:Dr. Kella B. Price, SPHR, CPLPNational Advisors for Chapters, ASTDCEO, HR and Training Consultant, Price Consulting Groupwww.thepriceconsultinggroup.com252.622.8119

Are you tweeting this presentation?#ASTD#ASTDchapters

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Topics of discussion

• Trends as reported in the 2010 State of the Industry Report

• ASTD Forum and BEST Award Winners: showcasing ways to build talent

• Learning expenditures, and training hours delivered

• How does technology impact learning?

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The Inside Source

ASTD Benchmarking Service (BMS)• Collected standard information since

1997 from 5,000+ organizations about their training investments, activities, practices, and outcomes

• In 2006, an online tool replaced the BMS: the WLP Scorecard™

TM

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• Established in 1991, the ASTD Forum is a consortium of private and public sector organizations from around the world

• The Forum offers members unique opportunities to benchmark learning and performance improvement processes, practices, and outcomes

• It also provides access to a worldwide network of high level learning and performance professionals

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ASTD BEST Award Winners

Podcasts and article reprints available at:http://tinyurl.com/ASTDBEST2010

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Investment Alignment

Measurement Learning Opportunities

Efficiency C-Level Involvement

Effectiveness Non-training Solutions

Characteristics of the BEST

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7Context of the 2010 Report

• Estimated $125.88 billion spent by U.S. organizations on employee learning and development annually– $78.61 billion on internal learning function– $47.27 billion on external services

• Positive trends included continued financial commitment to the learning function and increased use of technology-based learning

• Success in managing learning while controlling costs per-learning hour

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Learning Expenditure per Employee*

Fig. 1 on p. 8 of SOIR* Amount in U.S. Dollars

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9Learning Expenditures as a Percentage of Payroll

Fig. 3 on p. 8 of SOIR

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10Direct Learning Expenditure Distribution (Consolidated)

Fig. 4 on p. 9 of SOIR

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Learning Hours Used per Employee

Fig. 2 on p. 8 of SOIR

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12Learning Hours Available and Used per WLP Staff Member (Consolidated)

Fig. 8 & 9 on p. 10 of SOIR

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13Percent of Learning Hours Provided via Technology (Consolidated)

Fig. 14 on p. 17 of SOIR

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14Percentage of Formal Learning Hours Available Via E-Learning Delivery

(Consolidated)

Table 4 on p. 15 of SOIR

How does your organization compare to the trends represented here?

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Cost per Learning Hour Used*

Fig. 10 on p. 11 of SOIR* Amount in U.S. Dollars

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16Cost per Learning Hour Available*

Fig. 11 on p. 11 of SOIR* Amount in U.S. Dollars

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Reuse Ratio*

Fig. 12 on p. 11 of SOIR* Ratio of learning hours used to learning hours available

How can you increase the reuse ratio in your organization?

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18Distribution of Learning Content by Content Area

Fig. 13 on p. 14 of SOIR

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For more on ASTD Research:

www.astd.org/content/r

esearch

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Thank you!What are your

questions?

Presented by:Dr. Kella B. Price, SPHR, CPLPNational Advisors for Chapters, ASTDCEO, HR and Training Consultant, Price Consulting Groupwww.thepriceconsultinggroup.com252.622.8119


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