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Foreword

• I have always believed that the world is a global family, and as family members we should all care for one another

• I deeply respect the Red Cross Red Crescent Movement’s core principles and spirit, in particular that of “Humanity, Universal Fraternity and Devotion”

• Today, I am honored to become the inaugural Goodwill Ambassador for the International Federation of the Red Cross and Red Crescent Societies

• In this role, I would like to share One Foundation’s concept of philanthropy with people across the world

• While different countries have different histories, religions, languages and cultures, I believe we all seek a common goal – to be safe, healthy and happy

• From One Foundation’s experience, I hope that the Red Cross and Red Crescent Societies around the world can extract any lessons they deem helpful, and adapt them to suit their country’s particular culture and needs

2-- Jet Li, Sept. 21, 2010

Table of Contents

• Starting from One

• Involving Your Friends

• Respecting Every Yuan / Dollar

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What is One Foundation?

• In January 2006, Jet Li began serving as a “Philanthropic

Ambassador” for the Red Cross Society of China (RCSC)

• In April 2007, One Foundation was officially launched

– Formally the “Red Cross Society of China Jet Li One Foundation Project”

– Operates independently but under the framework of the RCSC

• One Foundation is a 21st century non-profit organization focused on

encouraging social sector development and promoting a spirit of

philanthropy to people from all walks of life

• For over 3 years now, One Foundation has flourished with the

continuous support of the Red Cross Society of China

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Basic Concept of Philanthropy

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1

+ 1

+ 1

1

every person

every month

gives one yuan/dollar (or hour)

one big family

If everybody does just a little, together we can do a lot!

Individual Direct Donations

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• Send SMS to donate

between 1 – 30 yuan

•Multiple online payment

platforms

• Includes Alipay, Tenpay,

Paypal, 99Bill, Yeepay

Mobile Phone Internet

Post Office Transfer Bank Transfer

• Electronic wire transfer at

any post office location

•Direct bank-to-bank

transfer

•Online and in-person

People want to help, and One Foundation makes it easy

One Family Online Platform

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Online platform makes it easy for people to donate time

Activity Center

Searchable

database of

volunteer events

from non-profit

organizations

• An 8.0 earthquake struck

Sichuan, China on 5.12.2008

• Over 730,000 individuals

donated an unprecedented

Rmb ~50 million for relief

and reconstruction efforts

• Typhoon Morakot struck

Taiwan on 8.8.2009

• Nearly 1 million students in

China sent SMS donations

on the first day of school

(9.1.2009), raising over RMB

1 million in a single day8

The Power of One Family

Table of Contents

• Starting from One

• Involving Your Friends

• Respecting Every Yuan / Dollar

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Friends of the Family

Public figures

Media

(traditional / new)

Corporate sector

Social sector

Only with the continuous support of various partners

was One Foundation able to succeed

Celebrity Friends

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One Foundation receives strong volunteer support from

star entertainers, athletes and fashion leaders

Leadership Friends

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Business leaders, political figures and well-respected

humanitarians help raise global awareness

Traditional Media Friends

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…and other

media partners

Print and television news media, as well as magazine

publishers help spread One Foundation’s message

New Media Friends

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New media platforms help extend One Foundation’s

reach through online channels and social networks

Corporate “Caring” Friends

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Corporate partners help facilitate giving and remind

people of philanthropy in their daily lives

…and many other

corporate partners

• One of the nation’s largest retail banks, China Merchants Bank (CMB) is a leader in financial product innovation in China

• CMB donates 1 yuan for each credit / debit card issued

• CMB and participating merchants donate based on user spending amounts

• Card users elect to donate 1 or 11 or 111 yuan / month

• Card users are invited to regular volunteer events

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Caring: Caring All-in-One Card

• Tera Wellness is a leading

fitness club network in China

with over 250,000 members

• All new members donate 1

yuan per month

• Tera Wellness donates 1 yuan

for every member per year

• Tera Wellness clubs organize

monthly philanthropic events

for members

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Caring: Tera Wellness Clubs

• Huiyuan Group is China’s largest

maker of pure juice products

• Huiyuan donates 1 yuan for every

bottle of select fruit juice sold (C-

she-V-he 100% pure fruit juice)

• “One bottle of juice + one

consumer + one yuan” can make

a difference

• Promotes model of incorporating

charity into consumer products to

encourage a philanthropic spirit

in people’s daily lives

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Caring: Huiyuan Group

• Huayi Brothers is a leading media entertainment group in China

• 10-year partnership with HuayiBrothers, beginning with “Forbidden Kingdom” in 2007

• Huayi donates 0.1 yuan per ticket for movies it produces

• Participating theaters donate 0.01 yuan per movie ticket

• “One movie ticket + one dime + one cent” can make a difference

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Caring: Huayi Brothers

Note: “功夫之王” image rights belong to Huayi Brothers Media Group Corporation

• Taobao is the leading online retail platform in China with over 200mm registered users

• Strategic cooperation with Taobao to promote internet philanthropy; broad-based partnership with Alibaba Group

• One Foundation is a recipient of proceeds from sale of “Caring Products” on Taobao.com

• One Foundation storefront on Taobao.com offers internet virtual and physical goods

• Direct donations processed via Alibaba’s platform, Alipay

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Caring: Alibaba Group / Taobao

“Caring Products” on Taobao.com

One Foundation Storefront

• Tencent operates the leading Chinese Internet portal and messaging platform, and has over 567mm registered users

• One Foundation partnered with Tencent to create an online monthly donation program

• “Every month, every person, a small bit of love”

• Donors receive a special virtual icon on their QQ interface

• Donations made via Tencent’spayment platform, Tenpay

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Caring: Tencent / QQ

QQ Charity Icon

Professional Friends

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Advisory and technology partners help make One

Foundation transparent, sustainable and professional

Advertising Consulting Legal / Accounting Technology

Table of Contents

• Starting from One

• Involving Your Friends

• Respecting Every Yuan / Dollar

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Fundraising History

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Since its founding, Red Cross Society of China Jet Li One

Foundation Project has raised RMB 203.2 million

• Respect each donation, no

matter how large or small

• Accounting must be clear

and transparent

• Provide audited financials at

minimum every 6 months

• Ensure all donors are

informed of their impact

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Transparency and Accountability

In Parting

• I have always believed that each person should dream two dreams– An individual dream

– A dream for humanity

• The dream for humanity -- to make our world a better place --carries too much responsibility for one person alone. However, we can divide this responsibility and share it as one global family

• In essence, I believe that by amassing each family member’s contribution through an innovative and sustainable model, we can better prepare to face future challenges, both natural and man-made, together

• For the sake of our global family, I hope that we can each persevere and do our part

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For more information please visit http://www.onefoundation.cn