Download - 2013 04-13 gitpro
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LUXR.CO April 2013
LUXr.co
@TriKro
Tristan Kromer
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LUXR.CO April 2013
LUXr provides practical, hands-on tools for entrepreneurs around the world. LUXr helps startups deliver products that customers want, need and love to buy.
About LUXr
LUXr • 3435 Cesar ChavezSan Francisco, CA • [email protected] • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO Jason Fraser, Co-Founder & Operations Lead Kate Rutter, Co-Founder & Designer
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LUXR.CO April 2013
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LUXR.CO April 2013
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Applying Lean Startup Thinkingand
Building Lean Startup Leadership
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LUXR.CO April 2013
What is a startup?
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LUXR.CO April 2013
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LUXR.CO April 2013
Cash on Hand
Burn Rate= Runway
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LUXR.CO April 2013
Time ≠ Progress
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LUXR.CO April 2013
One Month Runway
One Day Iterations
>
Two Year Runway
One Year Iterations
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LUXR.CO April 2013
Cash on Hand
Burn Rate= Runway
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LUXR.CO April 2013
# of iterations = Runway
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LUXR.CO April 2013
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LUXR.CO April 2013
What is a lean startup?
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LUXR.CO April 2013
“A startup is a human institution design to create something new under conditions of extreme uncertainty.”
- Eric Ries
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LUXR.CO April 2013
I don’t know
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
A real example
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LUXR.CO April 2013
Describe the customer
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
Early Prototype
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
Test with an MVP
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
Test with another MVP
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
The latest version?
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
Minimum Viable Product
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LUXR.CO April 2013
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LUXR.CO April 2013
“...that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort”
- Eric Ries
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
Customer Discovery
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LUXR.CO April 2013
Talk to the humans!
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LUXR.CO April 2013
Why bother?
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LUXR.CO April 2013
I have data!
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LUXR.CO April 2013
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LUXR.CO April 2013
A real example
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
Clicks ≠ Engagement
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LUXR.CO April 2013
Data ≠ Information
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LUXR.CO April 2013
Qualitative Data makes Quantitative DataACTIONABLE
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LUXR.CO April 2013
Quantitative vs. Qualitative
Do people use it? Which is better?Did we do the right thing?Are these results good? Are we making progress?
CLOSED questions
How should I design the new one?Why won’t people use it?What’s wrong with this?How could I make this better? Why do people do that?What do people love about it?How can I improve conversion?Why is there dropoff?What do they think this should do?
OPEN questions
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LUXR.CO April 2013
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LUXR.CO April 2013
A person’s perceptions and responses that
result from the use or anticipated use of a
product, service or system.
User Experience is...
product UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
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LUXR.CO April 2013
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LUXR.CO April 2013
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LUXR.CO April 2013
LUXr provides practical, hands-on tools for entrepreneurs around the world. LUXr helps startups deliver products that customers want, need and love to buy.
About LUXr
LUXr • 3435 Cesar ChavezSan Francisco, CA • [email protected] • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO Jason Fraser, Co-Founder & Operations Lead Kate Rutter, Co-Founder & Designer