2013 04-13 gitpro
Post on 17-Oct-2014
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DESCRIPTION
My presentation at GITPRO 2013 conference. Didn't get through all the slides...distracted by the great Q&A!TRANSCRIPT
LUXR.CO April 2013
LUXr.co
@TriKro
Tristan Kromer
LUXR.CO April 2013
LUXr provides practical, hands-on tools for entrepreneurs around the world. LUXr helps startups deliver products that customers want, need and love to buy.
About LUXr
LUXr • 3435 Cesar ChavezSan Francisco, CA • [email protected] • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO Jason Fraser, Co-Founder & Operations Lead Kate Rutter, Co-Founder & Designer
LUXR.CO April 2013
LUXR.CO April 2013
Applying Lean Startup Thinkingand
Building Lean Startup Leadership
LUXR.CO April 2013
What is a startup?
LUXR.CO April 2013
LUXR.CO April 2013
Cash on Hand
Burn Rate= Runway
LUXR.CO April 2013
Time ≠ Progress
LUXR.CO April 2013
One Month Runway
One Day Iterations
>
Two Year Runway
One Year Iterations
LUXR.CO April 2013
Cash on Hand
Burn Rate= Runway
LUXR.CO April 2013
# of iterations = Runway
LUXR.CO April 2013
LUXR.CO April 2013
What is a lean startup?
LUXR.CO April 2013
“A startup is a human institution design to create something new under conditions of extreme uncertainty.”
- Eric Ries
LUXR.CO April 2013
I don’t know
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
A real example
LUXR.CO April 2013
Describe the customer
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
Early Prototype
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
Test with an MVP
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
Test with another MVP
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
The latest version?
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
Minimum Viable Product
LUXR.CO April 2013
LUXR.CO April 2013
“...that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort”
- Eric Ries
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
Customer Discovery
LUXR.CO April 2013
Talk to the humans!
LUXR.CO April 2013
Why bother?
LUXR.CO April 2013
I have data!
LUXR.CO April 2013
LUXR.CO April 2013
A real example
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
Clicks ≠ Engagement
LUXR.CO April 2013
Data ≠ Information
LUXR.CO April 2013
Qualitative Data makes Quantitative DataACTIONABLE
LUXR.CO April 2013
Quantitative vs. Qualitative
Do people use it? Which is better?Did we do the right thing?Are these results good? Are we making progress?
CLOSED questions
How should I design the new one?Why won’t people use it?What’s wrong with this?How could I make this better? Why do people do that?What do people love about it?How can I improve conversion?Why is there dropoff?What do they think this should do?
OPEN questions
LUXR.CO April 2013
LUXR.CO April 2013
A person’s perceptions and responses that
result from the use or anticipated use of a
product, service or system.
User Experience is...
product UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
LUXR.CO April 2013
LUXR.CO April 2013
LUXR.CO April 2013
LUXr provides practical, hands-on tools for entrepreneurs around the world. LUXr helps startups deliver products that customers want, need and love to buy.
About LUXr
LUXr • 3435 Cesar ChavezSan Francisco, CA • [email protected] • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO Jason Fraser, Co-Founder & Operations Lead Kate Rutter, Co-Founder & Designer