Camie Rodan, Branding DirectorTwitter: @CamieRodan of @Sisarina
Promote Your
Brand
We be tweetin’
@Sisarina#rockyourbrand
Who are you?
Guess the movie…
@CamieRodan | #rockyourbrand
@CamieRodan | #rockyourbrand
“If you build it, They will come.”
@CamieRodan | #rockyourbrand
@CamieRodan | #rockyourbrand
Promote Your Website4 Steps
@CamieRodan | #rockyourbrand
4 Steps to Promote Your Website
1. Your Voice
@CamieRodan | #rockyourbrand
Who is Your Company?
@CamieRodan | #rockyourbrand
Who is Your Company?
@CamieRodan | #rockyourbrand
• We vs. I• Formal vs. Informal• Corporate vs. Fun• In the middle
Who represents your Company?
@CamieRodan | #rockyourbrand
AARP
@CamieRodan | #rockyourbrand
AARP
@CamieRodan | #rockyourbrand
AARP: Meet Rhonda
@CamieRodan | #rockyourbrand
AARP
@CamieRodan | #rockyourbrand
DiGiorno Pizza
@CamieRodan | #rockyourbrand
DiGiorno Pizza
@CamieRodan | #rockyourbrand
DiGiorno: The Couch Potato
@CamieRodan | #rockyourbrand
Can anyone define their company voice?
@CamieRodan | #rockyourbrand
4 Steps to Promote Your Website
1. Your Voice2. Determine Your CAP
@CamieRodan | #rockyourbrand
C: Capacity
@CamieRodan | #rockyourbrand
C: Capacity
@CamieRodan | #rockyourbrand
Be realistic with your physical capacity
for marketing.
C: Capacity
@CamieRodan | #rockyourbrand
C: Capacity
@CamieRodan | #rockyourbrand
C: Capacity
@CamieRodan | #rockyourbrand
C: Capacity
@CamieRodan | #rockyourbrand
A: Audience
Who is your ideal client?
@CamieRodan | #rockyourbrand
A: Audience
@CamieRodan | #rockyourbrand
A: Audience
@CamieRodan | #rockyourbrand
A: Audience
Know your influencers?
@CamieRodan | #rockyourbrand
P: Platform
@CamieRodan | #rockyourbrand
The truth:You don’t have to be on
@CamieRodan | #rockyourbrand
P: Platform
Information? Tips & Tricks?
Twitter, LinkedIn, Google+, Quora
Pictures? Instagram, Facebook, Pinterest
Video? YouTube, Vine
@CamieRodan | #rockyourbrand
Pick one or two social platforms,And rock them!
@CamieRodan | #rockyourbrand
What should I talk about?
@CamieRodan | #rockyourbrand
4 Steps to Promote Your Website
1. Your Voice2. Determine Your CAP3. Find Your Buckets
@CamieRodan | #rockyourbrand
@CamieRodan | #rockyourbrand
What are you already talking about?
Find Your Buckets
@CamieRodan | #rockyourbrand
Find Your BucketsSisarina’s Buckets:- Inspiration- DC Events- Branding | Marketing |
Websites
@CamieRodan | #rockyourbrand
Find Your Buckets
@CamieRodan | #rockyourbrand
Find Your Buckets
@CamieRodan | #rockyourbrand
@CamieRodan | #rockyourbrand
Want to share your buckets?
4 Steps to Promote Your Website
1. Your Voice2. Determine Your CAP3. Find Your Buckets4. Rock Your Content
@CamieRodan | #rockyourbrand
Tip 1: Brand your outlets
@CamieRodan | #rockyourbrand
Tip 2: Separate your social
@CamieRodan | #rockyourbrand
Tip 3: Do a lot with a little
@CamieRodan | #rockyourbrand
http://bit.ly/RYBDollarShaveClub
Tip 4: Track your progress
@CamieRodan | #rockyourbrand
Tip 5: Don’t be discouraged
@CamieRodan | #rockyourbrand
If you build it just right, they will come.
@CamieRodan | #rockyourbrand
Questions?
SAY HI!TWEET ME @CamieRodanEMAIL ME [email protected] TIPS at sisarina.com/blogSTOP BY WEDNESDAYS: bit.ly/CupofInspiration