FEBELMAR10/06/2015
COMMISSION
EU COUNCIL EU PARLIAMENT
G 29
EU
NATIONS
EU
Commission
EU
Council
of Ministers
EU
Parliament
Trialogue
Group Article 29
Direct Marketing is Respect Marketing
“Privacy staat nooit op zichzelf. Je kan dan ook niet ‘morrelen’ aan privacy. Je kan hoogstens balanceren tussen privacy en een ander belang. Dus dat doe ik ook. Voorzichtig. Aandachtig. Maar zonder angst. Innovatie is niet iets om bang voor te zijn. De toekomst, is iets om naar uit te kijken.”
Bart TommeleinStaatssecretaris voor Privacy
• Balance privacy citizens- enterprise
• Balance legislation for
European Corporations/
Foreign Corporations
• Opt in for direct marketing
• Officialization Robinson Lists
• Guidelines for usage E-ID
• Data regarding deceased persons
14/3/2015
PRIVACY EVOLVES
From data being locked between big walls to flying over the internet….
Privacy is…. data driven
A matter of balance between:• Citizen & enterprise• Allowing & forbidding• Using means proportionate to objectives• Not killing a fly with a canon• Also a matter of opportunities
PRIVACY IS……
BECAUSE WE ARE LIVING IN A DATA SOCIETY!
Data Tsunami
• 90%worldwide data has been created the last 2 years• We mainly create them ourselves through the internet• Data users = citizens individuals, authorities• Overall data• Detailed information of networks, interests, habits, behavior
individuals
Customization is data driven
• Personalized production
• “Prosumer cooperates”
• Diversity of products
• Scheduled home delivery
• Economy becomes data driven
PROFILING
Why praise a shotgun to a fisherman?
Citizen is more than a consumer
Many thanksIvan Vandermeersch