Love to Share

2X

1,900

L I N K E D I NPINTERESTFA C E B O O K

(Backed by Data)

“Sell something, get a customer for a day. Help someone, get a customer for life.”

How To Fold A Fitted Sheet In Seconds!How Did I Not Know This?petflow.com

complete-health-and-happiness.com

bhg.com

How To Paint Cabinets or Furniture

linkedin.com

The Biggest Mistakes I See on Resumes,and How to Correct Them

How To Make Lavender Lemonade toGet Rid Headaches and Anxiety

ARE

ONE OF THE MOST

SHARED FORMS

OF CONTENT

—”How To” posts provide practical advice.

OF THE MOST SHARED

MOST VIEWED

WAS A QUIZ

MOST SHARES

??

??

?

Language Quiz: Are You on Fleek?nytimes.com

The New York Times continues to create widely shared quizzes. For example:

HOWEVER, QUIZZES FROM OTHER ONLINE SOURCES CAN GET EVEN MORE SHARES:

PICTURE LISTS WORK BEST WHEN THEY:

OVE

R

Tell a Story Explain a Process

Photos from Elizabeth Hoard Photography

Make Comparisons

IF YOU WERE A DRUG,WHICH ONE WOULD YOU BE?

WHAT COLORIS YOUR PERSONALITY?

100

0

200

300

400

playbuzz.com

WERE QUIZZES

3.5MILLION

100,000

OVER S H A R E S

Posts with multiple curated images have even more potential to go viral

Overpopulation, overconsumption- in picturestheguardian.com

2/10 of The Guardian's most shared posts were picture lists. For example:

If you want your content to get shared, you need to know what people are sharing. Going viral requires a bit of luck, but there are certain content formats you canconsistently create to tap into viral territory.

“HOW TO” POSTS

— Jay Baer, Author of Youtility and President of Convince & Convert

3 PEOPLE

/4

ARE MOTIVATED TO LEARN ONLINEBECAUSE THEY WANT TO DO THEIRJOB FASTER AND BETTER

HOWTO”POSTS

“

TOTAL

AVERAGE SHARES PER “HOW TO” POST

Out of 2 million "How To" posts created in the past 12 months,the most shared posts were:

949.8K 951.4K4 931 556 31

924.6K 933.8K17 981 7.8K 291

34.9K 36.6K52 2 1.1K

869.0K1 26616

517

868.3K 8

TOOK PLACE ONDIY “HOW TO”HEAVILY SHARED ON

CAREER “HOW TO”MOST SHARED ON

QUIZZES ??

???

???

???

???

???

?????

???

???

???

???

???

???

??

"A great quiz is like a mirror – it’s hard to walk by onewithout taking a look."— Josh Little, Qzzr

AVERAGE SHARES PER QUIZ

8/10 ARTICLES IN 2014

POST IN 2013

949.8K 951.4K4 931 556 31

playbuzz.com

2.4MILLION

PICTURE LISTS

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

FACEBOOK POSTS WITH IMAGES GET

AS MANY

AS POSTS WITHOUT IMAGES AVERAGE POST INTERACTIONS

654.2K 667.7K1.1K 8.6K 1.6K 2.3K

FOR THIS PICTURESTORY POST230,000

OVE

R FOR THIS PICTURESTORY POST470,000

SOURCES

3 TYPES OF CONTENTThat People

PICTURE LIST POSTSFREQUENTLY GET

SHARES

The posts in this infographic achieved 1,381,300+ total shares.

Add "How To" posts, quizzes & picture lists to your content mix to harness the power of social sharing!

[1]

[1]towardsmaturity.org/article/2015/05/05/learner-voice-part-2

[2]buzzsumo.com

[3]

www.theatlantic.com/technology/archive/2014/01/-em-the-new-york-times-em-most-popular-story-of-2013-was-not-an-article/283167/

[4]www.playbuzz.com/benjaminbirely10/what-color-is-your-personality

[5]www.playbuzz.com/katieh20/if-you-were-a-drug-which-one-would-you-be

[7]www.buzzfeed.com/krystieyandoli/after-her-fiance-left-her-at-the-altar-this-bride-took-the-w

[8]conservativetribune.com/pictures-shocking-pictures-comparing-us-school-lunches-to-other-countries-goes-viral

[2]

[2]

[2]

[2] [3]

[2]

[2]

[4] [5]

Photos Sweetgreen

[2] [2]

[2]

[2]

[7]

[8]

Posts with images

Posts without images

uberflip.com & buzzsumo.com

TOTAL

TOTAL

After Her Fiancé Left Her At The Altar, This Bride Took The World’s Best Photo Shoot

Shocking Pictures Comparing US School Lunches to Other Countries Goes Viral

"How To" posts are most frequently shared on Facebook & Pinterest,but also do well on LinkedIn. For example:

Created by

&

[6]blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual

-Content-in-Your-Marketing-Data.aspx

[6]