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WELCOME TO THE SEMINAR
The 5 Keys To Effective Social Media Marketing
For BusinessPresented by
1. Thank for attending
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WELCOME TO THE SEMINAR
RENEGADE BUSINESS SOLUTIONS 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING FOR BUSINESSEnhance your lead generation & sales
Social Media Presentation OverviewThe 5 Keys To Effective Social Media Marketing
For BusinessPresented by
Who I Am
What is Social Media?
Why Use Social Media Marketing?
Why Social Media Works
The 5 Keys
Social Media Marketing Strategy Who I Am
About Your Presenter:
Michael RayPresident Renegade Business SolutionsRenegadeBusinessSolutions.com
Over 19 years marketing experience
Started as an event promoter
Worked with several Fortune 500 companies
Expert knowledge of Inbound Marketing
What is Social Media Marketing?
1. Use of social media channels as part of integrated marketing communications
2. Usually center around efforts to create content that attracts attention
3. Generates online conversations
4. Encourages readers to share it with their social networks
5. Message spreads from user to user
Marketing What Is Social Media Marketing?
Marketing Strategy Social Media Statistics
Social Media – The Numbers
• Facebook #1 Social Media Site• Over 500 Million people
worldwide• 3.5 Billion pieces of content
shared• Over 35 Million people
update their status daily - Active Audience
• Over 3 Million Fanpage – 8 Million joining the pages
• Over 1.5 Million Local Business
• Twitter • 75 Million Accounts • 15 Million active
• LinkedIn• 50 Million users• 80% of companies say they
use service to find employee candidate
• Flickr – 4 Billion images
Social Media Marketing Why Use It?
External benefits of social media
Increase Lead Generation
Increased Sales
Position You As An Industry Leader
Expanded Influence
Network & Meet New People
Fun
Internal benefits of social media
LOW RISK, HIGH REWARD
Suggested Techniques
• Web 2.0 Channels
• Blog
• Videos
• White Papers
Lower costs
Greater Distribution
Interactive Capabilities
Unmatched Targeting
Unparalleled Tracking
Unprecedented Sales & ROI
Social Media Marketing Why Use It?
Social Media Marketing Status– HotSocial Media Marketing is
the hottest marketing trend going now for small
and large businesses.
Use Social Media to send your marketing efforts in overdrive
SM gives you access to millions of people through Web 2.0 platformsIt’s still earlier in the SM trend. Provides great opportunity for Newbies.
Social Media Marketing It Works
The Engagementdb Report found that "...the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement ...Socially engaged companies are in fact more financially successful."
THE 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING
Plan Engage Lead Promote Sell Repeat
Social Media Marketing Process Map Fix
Social Media Marketing Process Map Fix
PLAN IN ADVANCE
1. Marketing channel or something else
2. Make sure your clients/customers know your plans
3. Regularly reinforce the message
4. Spin mistakes in your favor (Prince Tennis Racquets)
Social Media Marketing Strategy Wheel
Your Blog
YouTube
Podcast
THE 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING
Plan Engage Lead Promote Sell Repeat
Social Media & Web 2.0 Have Changed
Marketing
Instead of the old business model of you talking to the consumer, now it’s a conversation. You talk to them and they talk to you, and either party can start the conversation. For example, a customer may send a complaint or a question to you via your website, Facebook, or Twitter and you respond in real time.
Social Media Changing The Game
Social Media Marketing – EngagementSocial Media Marketing has different rules.
• Cocktail party analogy
2 way communication
Network – Don’t sell
Give free, credible informationResponsible in timely manner
Be a leader
Time consuming
THE 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING
Plan Engage Lead Promote Sell Repeat
Social Media Marketing LeadSuggested Techniques
• Find your audience• Be a leader• Answer questions• Use google alerts
• Blog• Provide free expert info
• Videos• Give credible info• Seen as expert
• White Papers• Give free
reports/ebooks• Seen as expert
THE 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING
Plan Engage Lead Promote Sell Repeat
Social Media Marketing Promotion
Suggested Techniques
•Social Media• Better search ranking• Consumer engagement
• Blog• Better search ranking• Consumer engagement
• Videos• Better search ranking• Higher conversion rates• Seen as expert
• White Papers• Higher conversion rates• Seen as expert
THE 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING
Plan Engage Lead Promote Sell Repeat
Social Media Marketing Promotion
Suggested Techniques
• Use social media to drive people back to your website
• Use landing (squeeze) pages
• Giveaway free information in exchange for customer contact info (lead)
Social Media Marketing – Do’s
•Engage
•Network
Don’t Sell
•Give Good Information
•Be Helpful
Lead
•Guide Them to Your Site
•Sell
Money Site
Often company ‘s have limited manpower and resources. They must develop a plan and criteria and by which they can guide their marketing efforts, and how those efforts will be implemented.
Social Media Marketing - Commitment
•Engagement Takes Time
Time
•Advanced planning
•Hire professional services
•Better record keeping
Outsource
•Will Cost Some Money
Financial
Huge Time Commitment
Thank You for your time.For more information about Internet
Marketing contact me at:[email protected]
or 202-640-1744